What was the scope of their involvement?
We did property level videos of all our market rate properties. Generally, they were several minutes long. They would go onsite to each property. They would shoot about 8 hours of footage and then edit down to several minutes. Then they'd present us with an edited version to review, and then we’d provide them feedback on the footage, and ultimately we would upload a final version to the property landing page on the website.
They also created custom videos for us. Each year we honored five individuals in the company with an award called the heart of caring which recognized individuals that best lived the mission and the core values. We would select from hundreds of nominations, and then we would identify these five individuals that were generally caregivers, housekeepers, or servers. They would go on site and interview family members, employees, and residents. They would bring to life why these individuals were deserving of the award. We would then reveal them at the annual conference. We’d present the individual with the award by showcasing their video and then upload them to our YouTube channel.
In addition to creating video content on our website we also were building out digital content via our YouTube channel. They were very involved in the process and very collaborative. We’d provide them our vision for what we wanted to accomplish, and they would take it from there. They would present us with a guideline of the type of questions they were going to ask. Often we wanted to keep it as informal as possible, and they did a great job of executing on that goal for us. While they would loosely ask some questions in these videos, we didn’t want to seem like these videos were scripted because they weren’t. Honestly, the best content would come about when it was off the cuff comments. They did a great job just capturing that moment.
We also created our orientation program for new hires. They worked with us on video select members of the executive team which was several days in Chicago. They did a great job of helping us with those videos as well and edited down three days’ worth of content into a 5 to 10-minute video.
How did you come to work with JLB Media Productions?
I can’t remember how we found them. I want to say they were a referral from someone in the industry. I got connected with Ivy. I got a feeling that she had high integrity. They were very responsive and transparent and provided what I felt was a lot of value. Even when we first hired them, which was probably 2012, when we were growing our digital library, we would occasionally interview other providers. Often we would get some video of companies that had great credentials behind them, but they would come in at four times the cost for what JLB could do it for. Their pricing was always very fair.
Let’s say we were going into a market where we had never done a video before and we didn’t like the outcome; they would put as much time as needed to make sure we were satisfied. They would even reshoot if we wanted. They put in a lot of time during the editing process to make sure we were satisfied with the outcome. Whenever we had issues, they would help us solve them. That’s why I always went back to them because no matter what happened they always stood by their promise and commitment to us to deliver the best product.
How much have you invested with JLB Media Productions?
Each shoot was around $3,000.
What is the status of this engagement?
It was probably since October 2012 and ongoing.
The client has seen increased engagement and people watching the videos for a longer period of time. Thanks to the videos, people understand the business better. The client really appreciated the level of care the team at JLB Media Productions had for their team.