Could you share any statistics or metrics from this engagement?
They helped us create multiple videos to speak about our program. They're just finishing those up, and the final set came out this week [July 2015]. They've done a lot of our blogs and writing for us as well. I'm pleased with the quality of the writing content. They're creating the pieces for us, but we have to do a lot of legwork to get our people and our customers engaged.
Sometimes, I feel we don't have someone dedicated specifically to making these things work. They can provide all of these materials but, at the end of the day, they're just materials. We need to focus on getting someone that's working and constantly engaging our staff, our customers, promoting it out there. We didn't have the best results in the particular contest, but now everyone's already working on new projects, so that's part of the process. Right now, I would say it's the videos that they created for us, and they're still not 100 percent done just yet.
What distinguishes JJR Marketing from other providers?
JJR Marketing supports their customer in multiple ways. We had three different events where we were reaching out to our clients, and someone from their staff always showed up to every single event that we had. Even though I wasn't even expecting them to be there, they were there.
They're also very accessible. If I have a question about anything, it doesn't matter if it's 9 p.m. I can email JJR and more than likely I'll get an answer from them right there and then, or a phone call or text message. They're very accessible and supportive, and they also take the feedback. They really go out of their way to make sure that they're building a rapport with their client and they're as supportive as they can. I almost feel like I have a couple of new friends now in the company, besides Jackie.
In hindsight, are there areas in which they could improve, or things you might do differently?
Jackie is a little bit disconnected from the process. Once you actually start meeting with her, she comes and introduces you to her staff, but I don't know how much involvement she had afterward. The biggest reason that we went with this company was the expectation that we're going to be working directly with her because we're going to get the quality of the work, her input, and all the things that she brings to the table, and that wasn't the case.
Jackie created the initial marketing part but after, that it's almost like she's disconnected from the process. I'm sure that, internally, her people look to her and get her input on certain things, but we don't necessarily, as a client, really get to. I mean, I know her on a personal level, so I will attend some of her events and her workshops and presentations, so I get to see her more in that part, but not necessarily through the actual company.
If I sent her an email, anything related to the business, she immediately replied. But, I had to reach out to her in order for that to happen. I don't know if that's the reason she doesn't necessarily call more, checking in, and getting our feedback at the end of the project. I presume that might be because she had someone assigned to the project.