What evidence can you share that demonstrates the impact of the engagement?
This is a destination resort. Nobody shows up at the door and asks for a room. They are driving 4 hours from Phoenix or 5 hours from Tuscan to go up there and stay, so it's definitely the advertising that’s getting people there.
Nobody even knew what the little town was; we put it on the map. Today, everybody knows all about the little town because of the efforts of Juliana, the website, the SEO, and all that. She built the last website a couple of years ago. With the current website, she employed all kinds of new technologies. I don't know what they are, but we became much more mobile-friendly. Your SEO is certainly tied to how effective the website is, and the technologies that it's using, and how new it is.
This year, we are up 40% revenue in sales. That is the best indicator. We were strong in a lot of categories, like number of website visits, time that people spent on the website, number of pages viewed, and so on, but the new website’s performance even shocked Juliana. Now, more people were coming to the website and more people were staying longer. We have a very high rating on TripAdvisor for people's enjoyment of the site. She issues reports; it's all unbelievable.
How did JH Consulting perform from a project management standpoint?
She is fabulous. We mostly communicate through email, but when we started the second website, we sat down for 3 hours and laid out a budget and a plan, and then she went and executed it.
What did you find most impressive about them?
I set her up as an independent contractor and helped her form JH Consulting. I could tell she was going to be a very successful person and I wanted to help her.
I like to mentor people. I have 7 children of my own, and I've mentored all of them. I enjoy doing it. She decided that it was time for her to go out on her own.
She is cost-effective. She is a star; I could tell right from the beginning. She worked for me, but then went out on her own, and kept me as a client. That was the launch of her company, and her first assignment was to build a website for Greer Lodge Resort & Cabins, and she did that. It was a great website.
Are there any areas they could improve?
I don't see how. I just have rave reviews about everything she does, and it's all done very cost-effectively.
Advice for potential customers?
She's very good at describing things. Listen to her information and provide her with a lot of information. You really have to work together as a team. I understand in depth what we're doing. When it comes to promoting posts and tweets, I don't understand how to tweet, who is tweeting, and stuff like that; but she's definitely been a partner and I understand all the SEO stuff.