What evidence can you share that demonstrates the impact of the engagement?
It’s difficult to track in consulting work because usually the engagement ends when the project is finished. However, I remember we were working on a brochure with a landscape architect and he ended up using it at a trade show. I don’t know the exact numbers, but it certainly increased his exposure. He reached out to let us know how happy he was with the work. Someone else that met Jen through the marketing group used her for site design, and her visibility has increased dramatically.
How did Jen Chapman Creative perform from a project management standpoint?
She’s great with deadlines, but she prefers someone else managing the project. For instance, when were working together, she wants content from me before she starts planning. She’s very realistic on what her timelines are. She makes sure to avoid over-promising and under-delivering. We communicate primarily over the phone and via text.
What did you find most impressive about them?
Jen is not a cookie-cutter designer. She’s very conscious of the brand and the target audience when she works, and she makes sure they’re reflected in the product. She was very flexible in creating a logo that matched my rebranding, and created four samples initially. Her favorite was a very creative and intricate design, but when I mentioned that my target audience was mostly men, she created a much more simple and masculine design that I thought fit the brand very well. We had several people weigh in on their favorite design, and they overwhelmingly preferred her original before I explained my target audience and brand strategy.
She understands the marketing realm, as opposed to several designers I’ve worked with. Some designers are very talented, but don’t consider marketing strategy in their work. She always works towards your goals while maintaining a great aesthetic. She’s very open to feedback, and really wants people to be completely satisfied with her work.
Are there any areas they could improve?
We’ve had minor disagreements when it comes to handling shared clients, especially when they don’t approve of our work. I often end up refunding customers in these cases, but she is sometimes adamant about avoiding that. It’s easy to take it personally when someone doesn’t like your work; I do it, and I’m sure she does too to a certain extent. However, she’s always the ultimate professional when interacting with customers.
Sometimes I wish that she would illustrate, but she works with people that do that for her. She’s very smart in her business in that if she can’t do something, she finds someone who can. That’s why we work so well together. She knows her limitations, and successfully fills the gaps with reliable partners.
Advice for potential customers?
She thrives with direct communication. When clients of hers aren’t sure what they want, it makes her job very difficult. The more direction the customer can provide, the better her work will be. She welcomes feedback and works dynamically to satisfy every concern and make the best end product possible.