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JBN Content Consultancy

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Sustainable Stories, Data-Backed Results.

At JBN Content Consultancy, we believe powerful stories can transform brands and societies alike. Founded by Brian Njenga, a seasoned content strategist with 15+ years experience, JBN bridges the worlds of creative storytelling and data-driven digital strategy to help mission-minded organizations grow with clarity, purpose and measurable impact. 

  • Min project size
    Undisclosed
  • Hourly rate
    $25 - $49 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2025

Overview by:

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Brian Njenga
Founder & Chief Content Officer About the Team

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    Our Story

     Led by Founder & Chief Content Officer, Brian Njenga, JBN Content Consultancy champions sustainability, equity and inclusion through purposeful storytelling. Guided by the philosophy "Sustainable Stories, Data-Backed Results," we blend creativity and analytics to help mission-driven brands grow responsibly, connect authentically, and make measurable impact.

    Meet the Team

    Brian Njenga

    Brian NjengaFounder & Chief Content Officer

    Founder & Chief Content Officer at JBN Content Consultancy, I craft data-driven, sustainability-focused strategies that turn ideas into measurable growth. 15+ years in copywriting, SEO, and digital marketing—where insight meets impact.

    What Sets Us Apart

    Purpose Meets Precision

    We merge data analytics with human storytelling: crafting content that resonates emotionally while driving measurable growth. Every piece aligns with brand purpose, audience intent, and sustainability goals.

    Sustainable Growth, Not Vanity Metrics

    We go beyond clicks and impressions to focus on lasting impact. Through ethical marketing, DEI principles, and regenerative strategy, we help brands grow responsibly and build meaningful digital ecosystems.

    Full-Funnel Intelligence

    From SEO strategy and metadata to GA-4 dashboards and Looker Studio insights, we integrate creativity and analytics at every stage, ensuring clarity, accountability, and continuous optimization.

    Tools and Technology

    Slack
    Zoom
    Google Meet
    Discord
    Asana
    Trello
    Monday.com
    Google Drive
    OneDrive
    Dropbox
    Gusto
    Google Workspace

    Commonly Asked Questions

    At JBN Content Consultancy, we may be a compact, founder-led team—but our dedication and capacity for impact extend far beyond our size. As a boutique consultancy, we intentionally balance the number of projects we take on to ensure every client receives the same thoughtful attention, strategic focus, and creative energy that define our brand. Rather than chasing volume, we prioritize value. This means taking on only as many partnerships as we can fully honor—each treated with genuine care, curiosity, and precision. Whether we’re developing a long-term SEO roadmap, crafting a thought-leadership series, or implementing analytics dashboards, every engagement is approached as a collaboration built on trust and mutual growth. Our clients appreciate that they never feel like “one of many.” Instead, they experience an agile, deeply engaged process where communication is direct, timelines are respected, and insights are transparent. We listen closely, iterate strategically, and deliver work that’s not just done—but done with purpose, integrity, and measurable impact. So, while our team is intentionally lean, our capacity for dedication is limitless. We strive to serve as many clients as possible without ever compromising the quality, creativity, or sustainability focus that define JBN Content Consultancy. Every brand we work with becomes part of a shared mission—to create sustainable stories and data-backed results that leave a lasting mark on both audiences and the planet.

    At JBN Content Consultancy, we understand that time is one of the most valuable currencies in digital communication. That’s why our workflows are designed to be both efficient and intentional—balancing quick delivery with the depth, accuracy, and creative polish your project deserves. For copywriting services, including full website copy or landing pages, turnaround time is typically five business days for complete deliverables, including strategic alignment, keyword integration, and tonal calibration. Each project includes three rounds of revisions, ensuring every word fits seamlessly into your brand voice. For thought-leadership ghostwriting—covering articles, blogs, case studies, and press releases—standard delivery is two business days per piece, while more comprehensive projects such as whitepapers are completed within four business days to allow for deeper research and data integration. When it comes to SEO optimization and technical implementation—from metadata and schema setup to GA-4 and Looker Studio dashboard configuration—our team ensures a fast and precise turnaround of no more than two business days per engagement. For email campaigns and social media carousels, including both copy and visual mockups, turnaround averages three business days, with up to two revision rounds available for fine-tuning tone, visuals, or CTAs. While these timelines reflect our standard practice, we also accommodate priority projects and urgent campaigns on request, provided quality and integrity are not compromised. Our compact structure allows us to stay nimble and responsive, adapting to each client’s needs while maintaining our promise: sustainable stories, data-backed results, and consistently timely delivery.

    Absolutely. At JBN Content Consultancy, we take privacy, data integrity, and regulatory compliance as seriously as we take creative excellence. Our operations are built on the principle that trust is the foundation of every client relationship—and protecting your data is central to that trust. We operate in full compliance with all applicable privacy and data protection regulations, including the General Data Protection Regulation (GDPR) for our European clients and HIPAA guidelines for projects that may involve health-related content or sensitive data. Additionally, as a Kenya-based consultancy, we adhere to the Kenya Data Protection Act (2019) and all complementary provisions under the Office of the Data Protection Commissioner (ODPC). Our content creation and analytics processes are structured to ensure that all personal, client, and consumer data is handled responsibly and transparently. We never collect, store, or share user information beyond what is necessary for project execution—and we work exclusively with compliant tools such as Google Analytics 4, Looker Studio, and Hootsuite, all configured to respect user consent and anonymize sensitive identifiers where applicable. Every engagement begins with a mutual understanding of your organization’s data handling preferences and legal obligations. We integrate compliance checkpoints throughout the workflow—from research and audience targeting to analytics reporting—to guarantee adherence to the highest global and regional standards. In short, JBN Content Consultancy is not only creative and data-driven—it’s ethically grounded. We ensure that every campaign, report, and digital asset aligns with current privacy, consent, and security regulations both in Kenya and across all jurisdictions in which our clients operate.

    At JBN Content Consultancy, we’re currently focusing on projects that sit at the intersection of purpose, performance, and innovation—work that not only drives measurable results but also contributes to meaningful, sustainable change. We’re especially interested in collaborating with purpose-led brands, startups, and organizations that value authentic storytelling, measurable impact, and ethical marketing. Whether you’re looking to refine your brand voice, strengthen your SEO ecosystem, or build a data-backed content strategy, we’re passionate about helping you grow responsibly and resonate deeply with your audience. Some of our most sought-after project types include: • SEO & Digital Strategy Consulting: Audits, keyword frameworks, technical implementations, and analytics dashboards (GA-4 + Looker Studio). • Thought Leadership Ghostwriting: Articles, case studies, and op-eds that amplify executive voices and establish subject-matter authority. • Content Marketing & Copywriting: Website copy, landing pages, and content calendars built around clarity, conversion, and continuity. • Sustainability & ESG Storytelling: Impact reports, brand manifestos, and educational campaigns that advance DEI and regenerative business values. We also welcome collaborations on cross-sector digital marketing initiatives, especially those involving sustainability, technology for good, circular economy storytelling, or Global South innovation narratives. As a boutique consultancy, we’re agile, responsive, and ready to partner with clients who share our belief that great marketing doesn’t just attract attention—it creates alignment, trust, and long-term value. If your project shares our ethos of “Sustainable Stories, Data-Backed Results,” then we’d love to help you bring it to life.

    At JBN Content Consultancy, collaboration isn’t a stage of the process — it’s the process itself. We believe that the most powerful content and strategies emerge from true partnership, where our expertise aligns seamlessly with your brand’s goals, voice, and internal rhythm. Every engagement begins with a discovery session to understand your brand vision, target audience, tone, and performance objectives. From there, we co-develop a customized content or digital strategy blueprint — complete with timelines, deliverables, and analytics benchmarks — ensuring clarity and alignment from day one. We maintain open, consistent communication throughout each project. Clients can choose their preferred collaboration tools: email, Slack, Trello, or WhatsApp for daily updates, and Zoom for weekly or milestone check-ins. This multi-channel flexibility allows us to stay responsive and keep projects moving efficiently — whether you’re a solopreneur, a marketing team, or a global brand. Our process emphasizes transparency and co-creation: • We share early drafts and design mockups for real-time feedback. • We walk clients through GA-4 dashboards, SEO metrics, and Looker Studio reports to make data both accessible and actionable. • We adjust tone, visuals, and strategy based on live insights and your evolving business goals. Even after project delivery, we remain available for post-launch reviews and performance assessments — ensuring continuity, optimization, and long-term impact. In essence, we don’t just “deliver” — we partner, refine, and evolve alongside you. Every collaboration is built on mutual respect, creative synergy, and a shared belief that sustainable storytelling and measurable strategy can coexist beautifully.

    Contact JBN Content Consultancy

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