We create customers.

Mastering a craft takes talent, passion and a unique perspective — and when those things come together, the result is something beautiful. Our craft is marketing, and our something beautiful is creating profitable customer relationships for our clients. Quite simply, we're addicted to unearthing big, insightful ideas that catapult businesses forward. 

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2000
Show all +
Chicago, IL
headquarters
  • 230 W. Superior St., Suite 300
    Chicago, IL 60654
    United States

Portfolio

Key clients: 

DISH Network, GoodBelly, Hooray Puree, Monk Fruit, Kapow Events, Bloom Senior Living, TripleCare 

Reviews

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Marketing and Advertising Services for Bloom Senior Living

"They've worked hard to understand our business, and understand what I want ...."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

JB Chicago provided complete marketing services for a total rebranding campaign. This included webiste design, collateral creation and strategic brand management. 

The Reviewer
 
501-1000 Employees
 
Los Angeles, California
Bradley Dubin
Principle at Bloom Senior Living
 
Verified
The Review
Feedback summary: 

JB Chicago's work has proven to be a great success and significantly increased ROI. Lead generation through the website and social media campaigns has drastically increased. They are now fully integrated marketing parnters and the relationship is expected to continue. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

We are an owner/operator of senior living residential facilities throughout the country.

What is your role and responsibilities, please?

I am a principal and owner of the company, part of my responsibilities include our branding and marketing efforts.

OPPORTUNITY / CHALLENGE

What was your goal for working with JB Chicago?

We had no recognizable brand, no continuity, no consistency, and we were organized under different names, and had different strategies from market to market. We had no cohesive, not only brand, but brand promise and mission, and collateral etc.

SOLUTION

Please describe the scope of their work.

They’ve really served as a fully-integrated marketing company for us. Initially they helped us with some design work, designing our collateral and print advertising. Once we saw that they did a good job, what it spiraled into next was a branding exercise, a process where they helped us really look at what our business is, and helped us come up with a defined brand. From there, they continued to help us design not only the print collateral, but our website and social media presence as well and just generally helped us implement our new brand.

What was your process for selecting JB Chicago to work with?

We met them at a conference. We took a leap of faith; we liked Steve Gaither [CEO, at JB Chicago], and we thought he had good vision for what we could be. What I really liked was, he understood the senior housing business a little, he had some senior housing clients, but more than that, he had a lot of other different types of clients. I really wanted to bring something different to the senior living business, a lot of what goes on there is recycled, which isn't how it should be.

I wanted Steve, in a tasteful way, to take what he’s done in the bar industry, the gym industry, and different types of sectors, and help me bring it into senior living. I think he did a good job of that. I think the branding is very, very unique, and it stands out. We’ve had a lot of compliments on our work, our website, and things of that nature.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

I think the websites cost us close to $40,000 or $50,000. I think the branding cost about $10,000. I’d say all in on design stuff, we probably spent about $20,000. We pay about $2,000 a month on an ongoing basis for social media, some of that goes directly towards advertising. That amount fluctuates, it’s been as high and $10,000 and as low as $2,000.

Can you tell me what the timeline of the engagement was?

It never really began or was completed. We started with Steve three or four years ago, and it’s still ongoing. He still does our social media on a monthly basis. We continue to use them as a one-stop shop for our marketing needs on bigger projects.

Do you have any stats, or metrics, or general feedback to show the success of the project?

The quality is outstanding. I don’t know if I have any specific data that I can share. I can tell you that the culture has improved with the properties in the sense that everybody now knows they’re working for Bloom as opposed to a bunch of different operating companies. Now there’s a single brand, everybody can identify with each other, and it’s consistent from property to property and market to market. Again, that’s not measurable.

On average, I get a certain amount of leads per month from social media and the websites, but I haven’t tracked that all the way to move-in. So I can’t give any general statistics on how much we’ve spent, which equals ROI on actual move-ins. So we took a leap of faith, and we think it works.

I can share one piece of anecdotal information. We purchased two distressed buildings in South Carolina about two years ago. We plugged them into the Bloom system and did a big ad and direct mail campaign using the branding developed by JB Chicago. The buildings ended up filling up to complete stabilization to 100% within a matter of six months. Obviously that’s partly due to a new family owned and operated company coming into the market and new people, but it also had a lot to do with the branding, the new look of the company, and the name change. 

Is there anything unique about them that really makes them stand out, compared to other companies?

A couple of things. They've worked hard to understand our business, and understand what I want, which is to take a fresh look and feel from outside the industry and bring it to the senior living business in a tasteful manner. I think Steve’s got a very good team under him. All the people who work for him are very, very good, so I feel comfortable, I don’t have to just rely on him. As a matter of fact, they’re probably better than him, haha. I like that I don’t need the boss all the time, so I think that’s positive. 

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

The only constructive criticism, and I would take it with a grain of salt because I know marketing is expensive, but I think it’s been tough for me to work with them on smaller projects. 

RESULTS & FEEDBACK

Do you have any stats, or metrics, or general feedback to show the success of the project?

The quality is outstanding. I don’t know if I have any specific data that I can share. I can tell you that the culture has improved with the properties in the sense that everybody now knows they’re working for Bloom as opposed to a bunch of different operating companies. Now there’s a single brand, everybody can identify with each other, and it’s consistent from property to property and market to market. Again, that’s not measurable.

On average, I get a certain amount of leads per month from social media and the websites, but I haven’t tracked that all the way to move-in. So I can’t give any general statistics on how much we’ve spent, which equals ROI on actual move-ins. So we took a leap of faith, and we think it works.

I can share one piece of anecdotal information. We purchased two distressed buildings in South Carolina about two years ago. We plugged them into the Bloom system and did a big ad and direct mail campaign using the branding developed by JB Chicago. The buildings ended up filling up to complete stabilization to 100% within a matter of six months. Obviously that’s partly due to a new family owned and operated company coming into the market and new people, but it also had a lot to do with the branding, the new look of the company, and the name change. 

Is there anything unique about them that really makes them stand out, compared to other companies?

A couple of things. They've worked hard to understand our business, and understand what I want, which is to take a fresh look and feel from outside the industry and bring it to the senior living business in a tasteful manner. I think Steve’s got a very good team under him. All the people who work for him are very, very good, so I feel comfortable, I don’t have to just rely on him. As a matter of fact, they’re probably better than him, haha. I like that I don’t need the boss all the time, so I think that’s positive. 

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

The only constructive criticism, and I would take it with a grain of salt because I know marketing is expensive, but I think it’s been tough for me to work with them on smaller projects. They did the important things, but I'm going to a local guy for the smaller stuff. Like just creating a flyer or something along those lines.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They’ve always been within budget, but they are rather expensive.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer