Jacob Tyler

What evidence can you share that demonstrates the impact of the engagement?

In terms of exposure, the impact is difficult to quantify. We were working with some massive international companies, so the exposure with any of our campaigns was in the multimillions. Their card art, which integrated branding that was constantly changing, went out to tens of millions of people.

I can’t speak to the profit margins that we experienced, but the exposure from dealing with well-known brands was extremely high. This came not just from the media, but also through the cards that people were carrying around in their wallets.

How did Jacob Tyler perform from a project management standpoint?

They had a clear, concise methodology that they used to hone in on what we were looking to do. They were committed to following that structure, which was comprehensive and integrated with all facets of the business.

As I said before, they eventually became our creative department and served as an extension of our company. It was as if we had an in-house creative team. We worked with them almost every day on daily or weekly deliverables

They used Basecamp, which helped us track various tasks and served as our main communication channel. The team was great about answering the phone, especially when I had questions or concerns. They were always helpful and responsive. We eventually started to do weekly or monthly status update calls, depending on what our focus was for that month or quarter.

What did you find most impressive about them?

Number one is their consistency in hiring exceptional people. Everyone from Jacob Tyler performed as if they were part of our team. True partnerships like that don’t seem to exist anymore. There’s usually a delineation between the outsourced team and the internal team, but I never felt that when working with them.

I love that Les holds his team to a high standard in terms of work ethic. No matter how busy they were, they finished their work and did it well. With every single person—every account supervisor, every account director, every project manager, everyone that worked on the digital assets—I was so impressed with their work ethic, which was something that I didn’t believe existed anymore.

The team was also very respectful and appreciative. No matter who it was coming into a project, it was always obvious that they wanted to do right by us and do right by the work. That consistency, along with the high quality of the creative work, was impressive.

I also appreciated that, although the team had creative integrity, they understood that some tasks didn’t require an extensive design phase. They were willing to make the process quick and painless when they needed to, especially when we didn’t have time for a sophisticated creative brief. Even when the scope of the project was small, they were willing and able to do an excellent job.

Are there any areas they could improve?

The only area of improvement—and they did improve on it when we pointed it out a couple of times—was the turnover within different departments. Most agencies experience these types of problems, with people moving up or moving vertically, especially within the graphic design field. There were times when we felt like there was a slight loss of integrity, and we had to retrain people on rules, regulations, and guidelines.

There was a tremendous amount of regulations that we had to deal with because our clients were big financial institutions. We had to be extremely careful about performing within those guidelines. The rules that we had to adhere to were very stringent, so the stakes were high.

Thankfully, we were able to work with Jacob Tyler to create some documentation for new people. It only took a couple of instances of us noticing the problem until we resolved it. They were able to remedy it quickly once we identified the gap.

Do you have any advice for potential customers?

I would let them know that Les is accessible even though he's an executive. Also, Jacob Tyler has great talent and resources, so make sure to utilize that. Know that you can trust them because they’re great partners. You definitely can count on them and their process.

What evidence can you share that demonstrates the impact of the engagement?

By thinking through how different users would navigate the site, Jacob Tyler helped us accomplish meaningful improvements in visitor flow.

How did Jacob Tyler perform from a project management standpoint?

We had in-person meetings since Jacob Tyler was local, but we mostly interacted over weekly calls. They did creative presentations during scheduled milestones, either by phone or virtual meeting. We used Basecamp.

What did you find most impressive about them?

They created a web-based user journey with different personas in mind. Jacob Tyler maintained high standards for their creative work. The team strove to understand our business and test new ideas to add value and bring outside objectivity.  

Are there any areas they could improve?

No, I can’t think of anything.

Any advice for potential customers?

A client should think through what their goals are. They should also set expectations with internal stakeholders so that they have the proper context when Jacob Tyler presents their creative ideas.

What evidence can you share that demonstrates the impact of the engagement? 

The results have been very solid across the board. On Google Ads we’ve seen a 2-cent cost-per-view across our TrueView campaigns. We’ve also seen a 7-cent cost-per-click across our display campaigns; based on my knowledge and experience in the industry, these metrics are incredible.

One of the main goals of working with an agency like Jacob Tyler is to increase brand awareness. We launched our initial campaign in June 2017 to increase consumer brand awareness for our company; Jacob Tyler has been instrumental in enabling us to do so across social media, Google Ads, landing pages, sales collateral, and most recently our new website that set to be released in late September.

How did Jacob Tyler perform from a project management standpoint?

We communicate very routinely via email. We have weekly status calls for both social media and account management in general, which shows how responsive their team is. We also work in their internal BaseCamp platform, which helps with a lot of the heavy files we transmit back and forth. Everyone on the team can see them, comment, and share the information.

What did you find most impressive about this company?

We like that they have numerous services under one roof. It’s a one-stop-shop, and if they don’t do it in-house, they have partners that they work with that can assist with social media. For example, we just signed with their PR partner for a 90-day campaign. It’s nice to have referrals from a trusted word-of-mouth source and valued partners we can turn to.

Are there any areas for improvement?

While nothing is ever perfect, we’ve made a lot of gains, in terms of improving our collective communication skills, and sharing our input. If we, as the client have any thoughts or opinions, we’re able to come to a mutual understanding to make sure everyone is happy.

Do you have any advice for potential customers?

Communication is crucial. It’s important to make sure that everyone is on the same page as far as expectations. It can be a challenge for both sides to understand priorities. The routine check-in-calls we have are important, especially since we have so many projects going on at once with them; it helps us know we’re achieving our deadlines and our goals.

What evidence can you share that demonstrates the impact of the engagement?

Due to the uniqueness of our partnership, it’s difficult to measure any statistics. There’s been success in the organizational structure they’ve implemented for the marketing team and from the executive level. Amy has been an integral part of our team. She’s easy to work with. Les brings fantastic ideas to the table. Everyone, including the executive team, has enjoyed their insights and guidance.  They assisted with creating brand guidelines for one of our entities, and it was well-received from the entire company. Overall, the team has enjoyed Jacob Tyler’s presence and working with them.

How did Jacob Tyler perform from a project management standpoint?

Their team helped manage our current priorities. We work with a lot of brands. Jacob Tyler’s role is to guide which priorities, brands, and initiatives come first and let our executive level know what the team is working on.

What did you find most impressive about them?

Jacob Tyler has become an extension of our team, filling in a critical role. I’ve worked with agencies in the past, and it’s difficult sometimes to fully trust someone. I can truthfully say that this isn’t an issue with Jacob Tyler’s team. It’s a fantastic feeling to believe an agency truly and know that they have your best interests in mind. I’m incredibly grateful for them.

Are there any areas they could improve?

I don’t think so. We’ve worked on something different with them. I’ve never seen an agency involved in this scope of work. Jacob Tyler did what we requested and delivered the best service.

Do you have any advice for potential customers?

Clients should make sure they have an idea of what they want. Our scope changed severely over the past couple of months, and their role morphed into something different. Even when you have to change a few things, make sure you understand your scope and what you’re signing up for.