What evidence can you share that demonstrates the impact of the engagement?
In terms of exposure, the impact is difficult to quantify. We were working with some massive international companies, so the exposure with any of our campaigns was in the multimillions. Their card art, which integrated branding that was constantly changing, went out to tens of millions of people.
I can’t speak to the profit margins that we experienced, but the exposure from dealing with well-known brands was extremely high. This came not just from the media, but also through the cards that people were carrying around in their wallets.
How did Jacob Tyler perform from a project management standpoint?
They had a clear, concise methodology that they used to hone in on what we were looking to do. They were committed to following that structure, which was comprehensive and integrated with all facets of the business.
As I said before, they eventually became our creative department and served as an extension of our company. It was as if we had an in-house creative team. We worked with them almost every day on daily or weekly deliverables
They used Basecamp, which helped us track various tasks and served as our main communication channel. The team was great about answering the phone, especially when I had questions or concerns. They were always helpful and responsive. We eventually started to do weekly or monthly status update calls, depending on what our focus was for that month or quarter.
What did you find most impressive about them?
Number one is their consistency in hiring exceptional people. Everyone from Jacob Tyler performed as if they were part of our team. True partnerships like that don’t seem to exist anymore. There’s usually a delineation between the outsourced team and the internal team, but I never felt that when working with them.
I love that Les holds his team to a high standard in terms of work ethic. No matter how busy they were, they finished their work and did it well. With every single person—every account supervisor, every account director, every project manager, everyone that worked on the digital assets—I was so impressed with their work ethic, which was something that I didn’t believe existed anymore.
The team was also very respectful and appreciative. No matter who it was coming into a project, it was always obvious that they wanted to do right by us and do right by the work. That consistency, along with the high quality of the creative work, was impressive.
I also appreciated that, although the team had creative integrity, they understood that some tasks didn’t require an extensive design phase. They were willing to make the process quick and painless when they needed to, especially when we didn’t have time for a sophisticated creative brief. Even when the scope of the project was small, they were willing and able to do an excellent job.
Are there any areas they could improve?
The only area of improvement—and they did improve on it when we pointed it out a couple of times—was the turnover within different departments. Most agencies experience these types of problems, with people moving up or moving vertically, especially within the graphic design field. There were times when we felt like there was a slight loss of integrity, and we had to retrain people on rules, regulations, and guidelines.
There was a tremendous amount of regulations that we had to deal with because our clients were big financial institutions. We had to be extremely careful about performing within those guidelines. The rules that we had to adhere to were very stringent, so the stakes were high.
Thankfully, we were able to work with Jacob Tyler to create some documentation for new people. It only took a couple of instances of us noticing the problem until we resolved it. They were able to remedy it quickly once we identified the gap.
Do you have any advice for potential customers?
I would let them know that Les is accessible even though he's an executive. Also, Jacob Tyler has great talent and resources, so make sure to utilize that. Know that you can trust them because they’re great partners. You definitely can count on them and their process.