We are a Brand and Digital Marketing Agency

Your success is hinged upon how you communicate your brand to the people you wish to affect the most. Without a pointed sense of purpose and aesthetic, your brand can fall out of step with who you are as a business. It’s a disconnect that can be costly to your bottom line. We work with you to reveal the story of why you do what you do and bring it to life. We find what’s compelling and ensure it resonates across all platforms and marketing initiatives.

From brand strategy, through design and development, our team of experts create engagement for your brand in a novel way that drives profitability.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2000
Jacob Tyler
6863 Friars Road
San Diego, CA 92108
United States

Portfolio

Key clients: 

AT&T, Novartis, Discovery Channel, SONY, TED, Nuvasive, Terranea Resort, Hilton, Four Seasons, Ken Blanchard, American Cancer Society, YMCA, California Coast Credit Union, Miramar Federal Credit Union, Blink Energy Water, iTan Spa & Salon, SD Italian Film Festival, National Institutes of Health, Health.gov, San Diego Airport, Qualcomm, Wings-n-Things, Platt College, Point Loma Nazarine University, Hilton, iTan, Omnitracs, Rubios Coastal Grill, SD Chargers, Hensel Phelps

Today I Will Campaign - Carnosyn

Jacob Tyler created a campaign to inspire potential customers to use Carnosyn. We were responsible for scripting, editing, shooting, and post production. 

3D Animation Video Reel

This video reel showcases our 3D animation capabilities.

Jacob Tyler is the Agency of Record for Princeton Identity, a leader in biometric trechnology. This video was developed for the product release of Access 200. Jacob Tyler has developed the brand story and all trade show and marketing collateral for Princeton Identity, as well as the tagline, Technology that Powers Freedom.

Hensel Phelps

Jacob Tyler completed the full rebrand and Web design for Hensel Phelps. Visit http://www.henselphelps.com

Carnosyn (Choose Carnosyn Campaign)

Visit http://choose.carnosyn.com/to view the full landing page campaign. The video was viewed over one million times in 43 days. Over 30% viewed more than 30 seconds according to TruView analytics. 

Visit http://loading.carnosyn.com/ for the full landing page campaign.

Reviews

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Brand Messaging for Biological Research & Development Company

“They have a nothing-is-impossible attitude and always strive to surpass our expectations.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2018 - Ongoing
Project summary: 

After an intensive discovery phase, Jacob Tyler created a brand essence document and established guidelines for the brand’s overall look and feel. They’ve redone the logo and are now updating marketing assets.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Sean Tegart
President & CEO, BIOS Lighting
 
Verified
The Review
Feedback summary: 

Internal stakeholders praise Jacob Tyler’s creative materials for their ability to convey key messages in an impactful way. The team is ready to tackle any challenge and is passionate about their craft. Open communication and impressive branding skills have helped secure a long-term engagement. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and president of BIOS Lighting (Biological Innovation and Optimization Systems). We specialize in R&D for biologically related lighting that corrects for or responds to biological systems such as people, plants, and animals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

Because we’re doing something that’s new and unique in the lighting industry, we needed an agency that could help us create and define our market. We wanted to be able to effectively communicate our marketing message while also educating relevant stakeholders to purchase our products.

SOLUTION

What was the scope of their involvement?

Initially, Jacob Tyler spent a significant amount of time learning about our industry and company, since they were unfamiliar with our market. They then distilled all of our conversations into an extensive brand essence document, highlighting who we are, what makes us unique, and how our passion translates into our work. After we went over and refined the document, they used it as a roadmap for our marketing approach.

The team developed a new look and feel for our brand, updating our logo, refreshing the design language for our collateral, and generating brand guidelines to lead our efforts moving forward. Currently, they’re converting all of our old materials to meet the new standards, utilizing our revamped marketing and branding language to convey information in a more powerful way.

What is the team composition?

Les (CEO, Jacob Tyler) has been my main point of contact, but we also have frequent check-ins with Kate (Account Director, Jacob Tyler).

How did you come to work with Jacob Tyler?

I found them through Clutch. When we briefly opened an office in the San Diego area, I was unfamiliar with any of the local agencies, so I used Clutch as a resource. I started with five agencies, narrowed the list down to three, and then interviewed the candidates.

How much have you invested with them?

By the end of 2018, we’ll have spent just under $500,000.

What is the status of this engagement?

Their work started in April 2018 and is ongoing. We foresee this to be a long-term relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still at the foundational level, so it’s too early to see any metrics. However, Jacob Tyler’s deliverables have consistently exceeded expectation. The team enjoys what they do, and it shows in our interaction; we’re just two passionate groups that work well together.

How did Jacob Tyler perform from a project management standpoint?

The project managers do a great job, coordinating everything through Basecamp so that all projects are visible at any given time. Communication is also transparent. We have ongoing meetings to discuss project status, and they inform us in advance if there are delays or schedule changes.

What did you find most impressive about them?

They have a nothing-is-impossible attitude and always strive to surpass our expectations.

Are there any areas they could improve?

No, I can’t think of anything that’s been a challenge so far. I’ve been very impressed.

5.0
Overall Score They’re good people, and I enjoy working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Although I’ve changed a tremendous number of priorities and deadlines, they’ve adjusted with minimal issue.
  • 5.0 Cost
    Value / within estimates
    They consistently perform higher than they charge.
  • 4.5 Quality
    Service & deliverables
    There was a learning curve in the beginning, but they quickly adapted.
  • 5.0 NPS
    Willing to refer
    I’d recommend them to anyone looking for a marketing agency.

Rebranding for Media Buying & Advertising Agency

"We chose Jacob Tyler because they showed great care and attention to detail from the get-go."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2017 - Feb. 2018
Project summary: 

Jacob Tyler led the process of rebranding a mobile ad agency. They interviewed team members, oversaw a thorough discovery process, and created a new logo, website, media kits, and design elements.

The Reviewer
 
51-200 Employees
 
San Diego, California
Brendan Smith
CEO, Motive Interactive
 
Verified
The Review
Feedback summary: 

The new brand has garnered overwhelming praise and pride from internal stakeholders. Jacob Tyler’s holistic approach allowed them to deeply understand internal needs and goals. Despite the extra steps, the team delivered high-quality tangibles with speed and efficiency and at a great value.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a mobile-based ad agency. We use machine learning and artificial intelligence to perform media buying for programmatic advertising in the mobile ad space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

Since 2004, our company has operated as an online business. However, we’ve pivoted into the mobile market and now offer services like data science and analytics. We hired Jacob Tyler to help modernize our website as well as our corporate branding and strategy to better represent what we offer to potential clients.

SOLUTION

What was the scope of their involvement?

We first met with senior management and gave them a sense of where we came from and where we wanted to go. We initially thought the team would focus only on frontend aspects such as our brand’s look and feel, but Jacob Tyler instead took a holistic approach to the discovery process. They interviewed members of our team and worked to deeply understand our identity, story, and goals for the future. They then created an image and overall brand appearance that represented our aspirations. After that, they quickly implemented new products: a new logo, design elements, media kits, and an updated website.

What is the team composition?

I worked primarily with Les (CEO & Chief Creative Officer, Jacob Tyler), who led a larger team.

How did you come to work with Jacob Tyler?

We found them through an online search. However, Les and I also happened to belong to a mutual business organization and connected there. We chose Jacob Tyler over other agencies because they showed great care and attention to detail from the get-go. While all the agencies we vetted had excellent portfolios, Jacob Tyler took the time to deeply understand our business—both its past and its future. Their holistic approach impressed us and distinguished them from the competition.

How much have you invested with them?

We spent between $50,000–$100,000.

What is the status of this engagement?

We worked with them between July 2017—February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before we engaged Jacob Tyler, our image had undergone so many revisions that the brand became diluted. Jacob Tyler helped us create a uniform brand identity that our company can rally behind. A few subtle changes by Jacob Tyler have boosted team morale and cooperation dramatically. We’re now proud to put the company name on the side of our office building.

How did Jacob Tyler perform from a project management standpoint?

Their team demonstrated excellent organization and efficiency; everyone had a clear role to play. Also, because they thoroughly study a business beforehand, Jacob Tyler can accelerate a project and develop and deliver products quickly.

What did you find most impressive about them?

Their sophisticated style and substantive client list speak for themselves, but what stands out to me is the company itself. Jacob Tyler has developed a brand, culture, and leadership team that I can believe in and associate my company with. For years, I’ve thought their company employed far more people than it actually does because of the work they’ve done. They have a clean and polished presentation, a good focus, and a well-organized team.

Are there any areas they could improve?

One element I look for in a vendor is whether they have a lot of experience in mobile app development. Jacob Tyler’s portfolio, while impressive, doesn’t make it clear or obvious if they’ve done app development, which might dissuade potential clients in the mobile sphere. However, Jacob Tyler still outshone the competition in our initial meeting, and we’ve been very satisfied with their results.

5.0
Overall Score For any future product or brand needs, Jacob Tyler will be my first phone call.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I admired their holistic approach and efficiency in product delivery.
  • 4.5 Cost
    Value / within estimates
    While cheaper solutions exist, their quality is worth the price.
  • 5.0 Quality
    Service & deliverables
    They delivered quality goods and services in a timely manner and without any surprises.
  • 5.0 NPS
    Willing to refer
    I recommend Jacob Tyler to my colleagues regularly.

Brand Refresh for Business Intelligence Provider

“Jacob Tyler's rebrand has contributed to a significant growth in business year over year.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Nov. 2017
Project summary: 

Jacob Tyler provided rebranding services, including website redesign, a style guide, and other marketing materials as needed.

The Reviewer
 
11-50 Employees
 
San Diego, California
Erik Mueller
President & CEO, Grasp Technologies, Inc.
 
Verified
The Review
Feedback summary: 

Jacob Tyler's rebranding work exceeded expectations in terms of quality and overall customer support throughout the engagement. Their thorough, creative approach sets them apart. They're also very proactive, professional, and a great team to work with overall.

BACKGROUND

What challenge were you trying to address with Jacob Tyler?

It had been about 10 years since we'd done a branding refresh, so we felt it was time to update our look.

OPPORTUNITY / CHALLENGE

What was the scope of their involvement?

Jacob Tyler interviewed many of our staff, customers, and partners to gauge perceptions of the company before diving into some rebranding work more collaboratively with our management team. They created a thorough brand analysis and plan, delivering a new style guide, website refresh, and marketing materials in the process.

What is the team composition?

I worked directly with Les (CEO and Chief Creative Officer, Jacob Tyler), as well as a few members of his team.

How did you come to work with Jacob Tyler?

We found them through an entrepreneurs organization locally in San Diego, and decided to work with them based on the strong reputation they had in the area.

How much have you invested with them?

We invested less than $100,000 in total.

What is the status of this engagement?

We worked together for a few months from the summer of 2017 through December.

SOLUTION

What evidence can you share that demonstrates the impact of the engagement?

Jacob Tyler's rebrand has contributed to a significant growth in business year over year.

How did Jacob Tyler perform from a project management standpoint?

They performed exceptionally well, meeting all deadlines and exceeding expectations in terms of the quality of work they provided. We didn't know what to expect going into it, but they truly helped us strengthen our messaging by the end of the engagement.

What did you find most impressive about them?

Compared to other vendors I'd met with, Jacob Tyler came off as a very high-end company with exceptionally talented and creative people on their team.

Are there any areas they could improve?

I can't think of anything.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a meeting or deadline.
  • 4.0 Cost
    Value / within estimates
    The nature of the work is expensive, but you get what you pay for. They provide a great value.
  • 5.0 Quality
    Service & deliverables
    They exceeded my expectations.
  • 5.0 NPS
    Willing to refer
    I trust them to deliver the same great experience to anyone.

Marketing for Electrical Products Distribution Company

“They’re basically a part of our company’s ecosystem now.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2018 - Ongoing
Project summary: 

Jacob Tyler brainstormed, strategized, and executed a marketing plan. They redesigned a logo, developed a tagline, and built a website. Their ongoing efforts include SEO services and running an email campaign.

The Reviewer
 
1-10 Employees
 
San Diego, California
Dominic Carnevale
Vice President, Dynamik, Inc
 
Verified
The Review
Feedback summary: 

Jacob Tyler initiated a detail-oriented process to understand a complex industry. Their team of creative professionals constructed an innovative marketing campaign that entices valuable clients. The website now receives more traffic than ever before. They’re reliable, experienced, and charming.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of Dynamik, Inc. We’re a wholesale distributor of industrial electrical products. Some of the many products we supply include solar photovoltaic system equipment, electric vehicle charging stations, and automation controls.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

We needed a marketing firm knowledgeable of the best practices for our industry to develop and execute an extensive marketing plan.

SOLUTION

What was the scope of their involvement?

We held two discovery meetings with Jacob Tyler where they analyzed the relevant aspects of our brand. They later performed a thorough presentation on our company and walked us through their recommendations for the marketing plan. They made this process fun, engaging, and facilitated an environment that let our team participate in the creative portions of the project. Their recommendations included website design, a reimagining of our branding materials, and an internet marketing strategy. Once they laid out our options, we scheduled another discovery meeting to discuss the project’s proper scope.

Jacob Tyler delivered a brand positioning storyline and messaging guidelines to identify how Dynamik will present itself. These products were integrated with our company’s core values. Next, they designed a new logo and tagline for marketing purposes. Then, they redesigned our website and coded new elements for it. This process included implementing the on-site SEO by building backlinks into the site’s infrastructure.

We’re currently working with Jacob Tyler to put together the landing pages for our email marketing campaign and they’re managing a launch video we plan to release. Additionally, they’ve established our email marketing and Ad Words campaigns. We’re also bringing them in to oversee our PR projects. Finally, they’re running our social media accounts on an ongoing basis.

What is the team composition?

I primarily work with Les (CEO, Jacob Tyler), but he’s got a decently sized team. I’m not sure how many people work on our account.

How did you come to work with Jacob Tyler?

We spoke with three other companies but valued Jacob Tyler’s experience with a few of our clients. However, the real deciding factor was the energy they brought to the table. They were extremely excited about the project that’s what separated them from the other candidates.

How much have you invested with them?

We’ve spent around $150,000 thus far.

What is the status of this engagement?

We started with them in March 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of hits our website receives has increased exponentially. We were getting close to zero traffic before, but now the site’s attracting unique visitors like crazy. Jacob Tyler’s work has allowed us to contact multiple clients that we haven’t been able to reach in the past. Clients are few and far between in our industry, so engaging with as little as three new contacts is considered a significant success.

How did Jacob Tyler perform from a project management standpoint?

They’re professional, entertaining, and fantastic at managing numerous projects at once. They’re basically a part of our company’s ecosystem now. If we needed to hire an internal marketing resource, we’d want to hire someone that could mirror Jacob Tyler’s approach.

What did you find most impressive about them?

Their creativity is infectious. Our team isn’t that creative, but Jacob Tyler brought it out of us and led some awesome brainstorming sessions. It was a fun process to participate in and it changed how our office operates. Their deliverables made our brand pop in ways we didn’t expect.

Are there any areas they could improve?

They aren’t experts on everything, so they subcontracted our social media and PR efforts. However, those firms have been wonderful as well, so I can’t complain. They do their job and bring the right people to the project.

4.5
Overall Score Nobody’s perfect, but they do an excellent job.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They took some time to get their ideas organized.
  • 4.5 Cost
    Value / within estimates
    We paid more than we wanted, but we liked what we got.
  • 5.0 Quality
    Service & deliverables
    They regularly exceed our expectations.
  • 5.0 NPS
    Willing to refer
    We recommend them often.

Web Redesign & Marketing for Skincare Company

"I’m confident we'll soon be able to see the growth that the new website is bringing the company."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2016 - Sept. 2018
Project summary: 

Jacob Tyler helped redesign a website, with the primary new features being online shopping capability and responsiveness. They also provide marketing and digital photography services.

The Reviewer
 
11-50 Employees
 
Denver, Colorado
George Gallegos
Client Care Specialist, Circadia
 
Verified
The Review
Feedback summary: 

Still in development, the new site has received positive feedback from key stakeholders. Direct contact with, and work by, Jacob Tyler executives not only expedited completion and enhanced the project creatively, but also demonstrated a vested interest in long-term outcomes and customer needs.

BACKGROUND

Introduce your business and what you do there.

I'm a client care specialist for Circadia by Dr. Pugliese. As a physician-formulated skincare company, we manufacture and retail products at wholesale cost to licensed estheticians, nurses, and doctors. I do a lot of the marketing projects for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

I originally approached them to redesign our website. In particular, we needed to make the site mobile-friendly.

SOLUTION

What was the scope of their involvement?

My initial conversations were with Les (CEO, Jacob Tyler). He explained what their company does and how they could help us with our website. Then he introduced us to his hand-picked team, based on our project and their expertise. We started with discovery calls, which evolved into mapping out the project. Then they started to actually work in the design. In addition to being responsive, the new site will allow for online ordering. The new site is scheduled to launch at the end of this month. We’re in the last stages of the project, combing through everything to make sure it’s going to work properly.

We’ve also expanded the scope of the partnership beyond the website. We're also using them for broader marketing purposes. They’re taking pictures of our products, giving us feedback on designs, and consulting on different ways that we can grow the brand.

What is the team composition?

I work with several members of their team. My main point person is the project manager.

How did you come to work with Jacob Tyler?

I first met the Jacob Tyler team a couple of years ago at a conference. We were presenting our skincare line to estheticians, and they were presenting on the growth of the industry. We’d been working with a web developer for 10 years since the launch of our original website. However, it was clear that Les had a different way of looking at digital trends. We decided to use them because of their knowledge and expertise in marketing.

How much have you invested with them?

We’ve spent close to $50,000 so far.

What is the status of this engagement?

I believe we first started talking in October 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While we don’t have any analytics yet, I’m confident we'll soon be able to see the growth that the new website is bringing the company. I've presented the new design and layout to our entire team and it’s received excellent reviews. The online shopping functionality is particularly exciting because our old site was really behind trends in the market. Our entire team is looking forward to its launch.

How did Jacob Tyler perform from a project management standpoint?

Their project management structure works really well for us. Our main project manager has been great at keeping us on track. We’re getting a new project manager this week. The transition has been very smooth, and we’ve already started to schedule weekly calls. Their whole team is super organized. I’m in constant communication with them. Someone on their team always has an answer to my questions, and they’re open to my feedback or suggestions.

What did you find most impressive about them?

I really appreciate that I have direct communication and contact with Les. He’s always reachable via text—no matter the time of day—for any question that I have. It’s really rare to have that kind of access to the CEO, and that personal relationships has been awesome. Also, they're really transparent about what they will deliver.

4.5
Overall Score I don't have anything negative to say.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    If my team is behind, they’ll ask how they can help me meet our deadline.
  • 4.0 Cost
    Value / within estimates
    We didn't shop this project out, so I don't have any comparison on price.
  • 4.5 Quality
    Service & deliverables
    I haven't worked with any other type of companies to really compare.
  • 5.0 NPS
    Willing to refer
    I've already recommended them.

Web Dev & Branding for Trading Consulting Organization

“The delivered materials were unique and really captured our company’s culture.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Oct. 2015
Project summary: 

Jacob Tyler implemented a rebranding strategy and rebuilt a website to establish a professional and attractive visual identity. In addition to the website, the team created a logo, style guide, and manual.

The Reviewer
 
1-10 Employees
 
San Diego, California
GA Bartick
President, R3 Consultants
 
Verified
The Review
Feedback summary: 

Jacob Tyler’s efforts helped significantly increase overall revenue. The team’s consistent communication, level of creativity, and collaborative approach to the project assured they met expectations and goals for the engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the president of R3 Consultants. We’re a sales and consumer service training and consulting organization that helps companies improve their internal communication.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

Originally, our website didn’t reflect our skill set or our capabilities and we didn’t have a very strong digital presence. Because we work with a lot of high-profile clients, we decided to rebrand and improve our website with strategies to increase online visibility.

SOLUTION

What was the scope of their involvement?

We started with a series of deep-dive meetings to define our company values and desired voice. Using those discussions, Jacob Tyler drafted several different brand profiles for our website and our overall identity. Once we decided on the direction best suited for our company, their team built a new website from scratch. They created a logo and a corresponding style guide, company manual, and other marketing collateral.

What is the team composition?

Our main point of contact was the CEO, but we also worked with a project manager.

How did you come to work with Jacob Tyler?

I tasked my VP with searching online for a marketing agency with a good digital presence. From my perspective, if an agency can establish their own online visibility, they can do it for me as well. My VP found Jacob Taylor and scheduled an initial meeting. When I entered the room, I found that their CEO was a friend from the Entrepreneurs’ Organization, a nonprofit that we both support. We ultimately chose them based on their marketing capabilities, the friendship was just an added bonus.

How much have you invested with them?

We spent about $150,000 on this project.

What is the status of this engagement?

We worked together from July–October 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The added layer of visibility we get from our website has generated an estimated $4 million in top-line revenue for our company.

How did Jacob Tyler perform from a project management standpoint?

We tracked the project through Basecamp and their team was excellent. At one point, I actually asked them to turn off notifications because they were sending so many updates. There was constant communication throughout the engagement.

What did you find most impressive about them?

I was very impressed with their level of creativity and communication. I don’t have very much technical experience, so Jacob Tyler effectively discussed the project on my level, which I really appreciated. Additionally, they were extremely receptive to feedback and made changes with minimal pushback.

Are there any areas they could improve?

We fell behind schedule a few times. It wasn’t a huge problem, but they failed to let us know why there was a delay. I would’ve liked them to be more proactive in alerting us to possible obstacles.

5.0
Overall Score We like the experience and we’re looking to work with them on another project.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They were on schedule 90% of the time, but when they fell behind, they failed to notify us.
  • 5.0 Cost
    Value / within estimates
    We received good value and great advice for a fair cost.
  • 5.0 Quality
    Service & deliverables
    The delivered materials were unique and really captured our company’s culture.
  • 5.0 NPS
    Willing to refer
    I have already referred them multiple times.

UX/UI Dev & Brand Strategy for Software Development Company

“I’ve had no complaints throughout our two-year partnership.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May 2016 - Ongoing
Project summary: 

Jacob Tyler has served as a design partner for a software development company across a variety of projects including UX/UI for web platforms and mobile applications. They’ve also provided print design.

The Reviewer
 
1-10 Employees
 
San Diego, California
Anup Marwadi
CEO, HyperTrends Global Inc.
 
Verified
The Review
Feedback summary: 

Projects have been universally well-received. The Jacob Tyler team has integrated seamlessly with existing workflows and emphasizes a collaborative approach to achieve high-quality results. They’re willing to work within limited budgets when necessary, and do so without sacrificing quality.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of HyperTrends Global Inc., a full-service software development company. I also serve as a virtual CTO for about three different startups in the San Diego area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

With all the technical products that we build, we’re always looking for local design companies that can help us create UX/UI design guidelines and brand strategies.

SOLUTION

What was the scope of their involvement?

We’ve worked on many projects together, but two very large projects come to mind. The first was called Spledger, which is a fundraising platform we developed in 2016. The other was a complex mobile application that we built for iOS and Android. In both of these projects, I was functioning as a virtual CTO for the companies that were looking to build the products, and Jacob Tyler was our design partner.

On the fundraising project, our teams worked together to establish product guidelines. The client initially had a very limited budget, but after we presented design ideas and basic mockups, they expanded it significantly. After development, they hired us on retainer and we developed several smaller projects.

When we work with Jacob Tyler, we provide a design budget based on the specifics of the project and work fairly closely with them to develop the brand, logos, videos, color palettes, and additional design materials. We also occasionally provide more detailed wireframes and specifications depending on the client’s preferences. We have a very close professional relationship with them across both individual projects and the startups that I work as CTO for.

What is the team composition?

I’ve worked with several team members in the past, but I primarily work with Les (CEO & Chief Creative Officer, Jacob Tyler), who then delegates to members of his team. They have a deep understanding of branding strategy, which is apparent in their portfolio. They’ve done some very large projects, and it was clear that their workflow would mesh well with ours.

How did you come to work with Jacob Tyler?

They came highly recommended from colleagues of ours that had worked with them in the past.

How much have you invested with them?

We’ve spent over $300,000 over the course of the partnership. Initial budgets per project rarely exceed $50,000.

What is the status of this engagement?

We started working together in May 2016, and they’ve been our design partner ever since. We were working on the fundraising platform for about a year and a half with them, while the iOS/Android app took between nine months and a year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we launched the iOS application on the App Store, it was quickly rated very highly with a great deal of positive feedback on the user interface. As for the fundraising platform, the designs assets and markups that they provided were crucial in securing an investment of $500,000 from the client, which we were very happy with.

How did Jacob Tyler perform from a project management standpoint?

Our project managers work with theirs when we take on projects together, and it’s been a very seamless workflow. We would work together in the same office for many projects, which facilitated the whole process. It felt less like project management for our teams, and more of a smooth collaboration in completing the projects together.

What did you find most impressive about them?

They have in-depth experience in both digital design and print marketing, which is very difficult to find in a web design studio. When we do our brochures and collateral for trade shows, they’ve been incredibly useful. That was one of the factors that originally led us to work with them.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They are very flexible and willing to work with us on the budgets that we provide.
  • 5.0 Quality
    Service & deliverables
    We’ve seen amazing successes across multiple projects with them.
  • 5.0 NPS
    Willing to refer
    I constantly recommend them to local startups.

Branding for Wearable Exoskeleton Technology Startup

“Their team understood our objective and crafted a practical brand solution to introduce our new product to the market.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2016 - Ongoing
Project summary: 

Jacob Tyler designed a new website and implemented SEO best practices on the platform. They also developed a brand strategy and incorporated the messaging into various web content and marketing collateral.

The Reviewer
 
1-10 Employees
 
San Diego, California
Joseph Zawaideh
Co-Founder, Levitate Technologies, Inc.
 
Verified
The Review
Feedback summary: 

New and existing customers are responding positively to the new site. Jacob Tyler’s effective digital marketing services have generated a significant increase in site traffic and sales. They fully absorbed the purpose and goals of the project and delivered terrific results within a tight deadline.

BACKGROUND

Introduce your business and what you do there.

We design, manufacture and sell wearable exoskeletons that help reduce fatigue and improve the productivity of factory workers. I am a co-founder of the company and the vice president of marketing and business development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

We wanted to establish our online presence before putting our product on the market. A full-service digital marketing agency is what we needed to lay the groundwork for our brand.

SOLUTION

What was the scope of their involvement?

We didn’t have an IT provider, so we needed Jacob Tyler to build a new website. They developed the site’s front- and backend and integrated SEO best practices to improve our online visibility. Their team flawlessly incorporated the new branding concepts and key messaging into the website and marketing collateral, which includes brochures and user manuals for our conferences and exhibits.

What is the team composition?

The account manager is our primary point of contact.

How did you come to work with Jacob Tyler?

We interviewed five local digital marketing agencies, and Jacob Tyler was the best fit for our project’s scope and budget.

How much have you invested with them?

We’ve spent between $75,000--$100,000 for their services.

What is the status of this engagement?

We started working on the first project in July 2016, and they completed everything within two months. They provide ongoing SEO and online marketing for us.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The moment we launched the new website, our existing customers and vendors called us to compliment the site. We receive similar praise for the brochures and manuals they designed. Regarding their digital marketing efforts, site traffic has dramatically increased. Increased visibility has also yielded a tremendous growth in sales.

How did Jacob Tyler perform from a project management standpoint?

They had a challenging scope of work and a limited time frame, but they worked diligently to keep both teams on track to meet the deadline. Their responsiveness was outstanding throughout the entire project and an integral factor in our success.

What did you find most impressive about them?

We essentially created a new product category when we invented our one-of-a-kind technology. Jacob Tyler didn’t have the luxury of drawing inspiration from similar brands, but their team understood our objective and crafted a practical brand solution to introduce our new product to the market.

Are there any areas they could improve?

We had an excellent experience working with Jacob Tyler, and we wouldn't change anything they've done for us.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Our website is well-received by our target audience.
  • 5.0 NPS
    Willing to refer

Web Dev & Branding for Furnished Accommodations Firm

“They've taken the time to get to know us and understand what differentiates us from others to best promote our work.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2010 - Ongoing
Project summary: 

Jacob Tyler provided branding and design work, including the development of a website and app, along with various business collateral (i.e., brochures, ads, logos, booths, etc.).

The Reviewer
 
51-200 Employees
 
San Diego, California
Partner, Furnished Accommodations Firm
 
Verified
The Review
Feedback summary: 

Jacob Tyler's efforts have helped the company achieve recognition within the industry in a short time frame. They continue to be a valued partner, taking the time to thoroughly understand the business and to be responsive to client needs throughout the relationship.

BACKGROUND

Introduce your business and what you do there.

I'm the executive vice president and an account manager for a company that provides furnished accommodations for corporations around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

We needed help developing our website when we launched the company about eight years ago, as well as some supplemental collateral (i.e., brochures, business cards).

SOLUTION

What was the scope of their involvement?

We collaborated with Jacob Tyler's team on branding, including brainstorming tag lines and slogans. They designed and developed the website and our app, along with a brochure that was several pages long, a PowerPoint, business cards, and other collateral. They've designed ads that target our clientele that have been used in publications and programs for conferences, as well as our trade show booth. They'll also be working on a refresh of the brand with a new logo, booth, PowerPoint, and business card design soon.

What is the team composition?

We mostly worked directly with Les (CEO and Chief Creative Officer, Jacob Tyler). Over the years, we've worked with various account managers and creative directors as well.

How did you come to work with Jacob Tyler?

I'm not sure how we originally found them, but their offices are just a few blocks apart from ours, which made it convenient to set up meetings and brainstorming sessions.

What is the status of this engagement?

We started working together around the Fall of 2010 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Jacob Tyler's design efforts certainly helped us achieve a high level of recognition immediately. In the year we launched, we received a Tower of Excellence Award within one of our industry associations.

How did Jacob Tyler perform from a project management standpoint?

Les is very responsive. He's been known to turn around design work with little notice within 48 hours. They've been a great partner overall and are good at prioritizing our needs and being flexible.

What did you find most impressive about them?

I like having direct access to the owner of the company. I feel like we're not only able to have very candid conversations, but that their team is also invested in learning about our business in order to deliver the best outcomes. They've taken the time to get to know us and understand what differentiates us from others to best promote our work.

Are there any areas they could improve?

They're great on the creative and production side of things, but lacking a little bit on the technical side of projects, which they outsource. However, that's not the core function of their services.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Some of the longer project timelines were a little skewed.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The quality of their work is outstanding.
  • 5.0 NPS
    Willing to refer

Branding & Graphic Design for Biometrics Company

"They are very responsive and personable...They are easy to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Ongoing
Project summary: 

Jacob Tyler assists with all elements of visual branding, from graphic design and brand standards to trade show materials and promotional videos. 

The Reviewer
 
11-50 Employees
 
Princeton, New Jersey
Director of Marketing, Biometrics Company
 
Verified
The Review
Feedback summary: 

The show displays and promotional materials crafted by Jacob Tyler distinguish the company from competitors and make a positive impression on high-profile clients. The agency makes valuable recommendations, responds to questions at any time of day, and establishes a flexible workflow.

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing for a biometrics company that works on iris recognition.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacob Tyler?

We were a fairly new spin-off from a larger technology company, and needed help with branding.

SOLUTION

What was the scope of their involvement?

We hired Jacob Tyler to help us with our company branding initiatives. Initially, we had a kick-off meeting to discuss our priorities and pinpoint where we needed the most help. This morphed into them helping to develop our branding standards guide, giving us a look and feel for the company, and studying the platform to learn what our company was all about.

From there, we delved into graphic design. They took the branding standards guide and created some visuals that would go along with the company for trade show booths, advertisements, and the videos they created for one of our new product launches. It was an all-encompassing digital and media strategy.

What is the team composition?

We worked with their CEO and a project manager.

How did you come to work with Jacob Tyler?

While looking for a full PR and creative partner, we sent out an RFP to a couple of agencies. The PR agency that we signed on with partnered with Jacob Tyler rather than developing graphics themselves. We got them by default, which was very seamless.

How much have you invested in them?

We have spent approximately $100k. Since they're a high-end agency, there is a little more cost involved. It was hard to quantify to senior management, but you get what you pay for. It's worth it in the long run.

What is the status of this engagement?

We started working with them in November 2017, and the work is ongoing. Right now, they’re our agency of record for graphics and multi-media.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we’re in the biometrics industry, a lot of very high-profile clients and companies are looking for our solutions. At a recent tradeshow, a perspective client commented on the caliber of our booth presence compared to our competitors. That was very flattering since we’re a young company. We couldn’t have done it without Jacob Tyler's work creating such a beautiful backdrop and stage to tell our story.

How did Jacob Tyler perform from a project management standpoint?

They perform very well. We have a standing call each week since we’re working on multiple projects at the same time. My main point of contact is wonderful, proactive, and reactive. I can call her on nights and weekends. She is very conscious of our repositioning needs, since we're still a new company. They are very flexible.

What did you find most impressive about them?

I have worked with a lot of different graphics agencies, and I really feel that this is more than just a business to them. They help and make suggestions. Some companies just come in, get a retainer, and receive their monthly fee. You don’t hear much from them and there isn’t much interaction.

At Jacob Tyler, they are very responsive and personable. We have gotten to know them and feel very comfortable with them, both on the phone and in person. They are easy to work with, which is one of the highlights. They call it like they see it and tell you why choices are good or bad.

5.0
Overall Score We are pleased. Hopefully it will be a long and happy relationship.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They go above and beyond and have always been there for us.
  • 4.0 Cost
    Value / within estimates
    They are a bit more costly than the previous NJ based firms we were working with. They are located in CA, so cost is a bit more, but totally worth it.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer