What was the scope of their involvement?
We created a brand-new website using WordPress. Their team created everything from start to finish, from our color palette to copywriting. We used them to design a logo refresh. We completely overhauled our web presence, tying into the branding element.
To speak to the copywriting element, our business model is heavily complex. It’s B2B and B2C healthcare, and it’s difficult to understand. We had to work very closely with them to get the messaging right. In the end, we were very pleased with the product.
Our former site was just horrific. In terms of new features, we have a video that plays when first landing on the page, there’s a “Contact Us” form, a page about us in the news and media, and users can get to our social channels from all pages. Jacob Tyler completely overhauled our website, bringing in a fresh, proper design. Additionally, they’re also hosting our site.
We also got into branding a little bit. We had them design a new logo for us, based on the old one. We’re very particular and didn’t want to veer too much away from our traditional logo and icon image. Les (CEO and Chief Creative Officer, Jacob Tyler) did a fantastic job of keeping us close to what we formerly had, and did the logo refresh in a very smart way. We went through many, many iterations. Their team is very patient and reliable.
What is the team composition?
We had a project manager, a copywriter, a designer, and two developers. Les was always involved to make sure things were running smoothly, always checking in with us to make sure we were happy and that things were going well. There were around six people involved, and Jennifer (Senior Account Manager, Jacob Tyler) was our main contact. She kept us on track with everything moving along.
How did you come to work with Jacob Tyler?
I think a former colleague told me about Clutch, and actually mentioned the name Jacob Tyler. We looked into them and had an interview call. For the price, they were willing to offer us the scope of work that was involved, and w thought they were the perfect fit. It’s also worth saying that we didn’t go with them at first. We had calls with three other similar companies, and we priced them out and had phone interviews. After all was said and done, Jacob Tyler proved to be the right people for us.
How much have you invested with them?
It’s ongoing, and I don’t have an exact cost. They were relatively fair, compared to the other companies we spoke with. We set a scope for each of their rates, and they went above and beyond every single time, from the logo design to the website iterations. They gave us much more than what we contracted.
I’d say the cost has been $50,000–$100,000.
What is the status of this engagement?
We started working with Jacob Tyler in July 2019, and the collaboration will be ongoing. The bulk of the work was finished right before the holidays, in mid-December 2019.