What was the scope of their involvement?
To begin the project, Jacob Tyler held an in-person discovery meeting so we could inform them about our business and overall goals. They interviewed several members of my team and our customers to glean feedback on our company’s value in the market. With this information, they formulated a formal proposal that included a set of key milestones, a budget, and schedule.
From there, they iterated several versions of a brand guide. This package included an overview of our company, our products, a positioning statement, a personality identification, and our key messages. Their team broke the approaches down into multiple categories to target more specific audiences, ranging from commercial customers to potential investors. They delivered the guide as a complete document to enable my team’s internal training efforts.
After wrapping up the messaging process, we began another project focused on product naming and other customer-facing items. They’re working on our logos, business cards, and other aspects of our visual identity.
What is the team composition?
Tom (Director of Creative Copy and Messaging, Jacob Tyler) is the lead for our projects. Marcela (Account Supervisor, Jacob Tyler) helps with the programming work. Les (CEO, Jacob Tyler) is our management contact and several others help organize meetings and answer questions.
How did you come to work with Jacob Tyler?
We used our network to find recommendations, as we wanted a team that had experience in our industry. We narrowed our list to three companies and brought them in for interviews. I liked that Jacob Tyler was local and they were the best fit for the project.
How much have you invested with them?
Including both projects, we’ve spent between $30,000–$35,000.
What is the status of this engagement?
We worked together on the branding efforts from October–November 2018. The engagement is continuing with the second project.