Reebok continues to make great strides with the 18-25 year old fashion-conscious consumer. This time it was with a stand-out brand experience at ComplexCon Chicago.
For the brand’s second showing in the event series, Reebok worked with Jack Morton and New York Sunshine to create an experience that capitalized on Reebok’s return to retro basketball.
The result was an eye-catching, unexpected activation that…
mimicked a traveling carnival-like basketball shooting experience with Reebok’s bold brand at the center.
In collaboration with streetwear designer Eric Emanuel, basketball legend Allen Iverson and vintage curator Josh Matthews (COMMA), Reebok reintroduced legendary on-court silhouettes in addition to other ComplexCon-only pieces.
Attendees experienced a retro-style carnival experience with flashing lights, bold colors, food, unique personalities, games of skill and unique products and “prizes.”
The Reebok experience drew over 3,000 visitors with 72% of those attendees participating in the SuperShot Challenge for a chance to win a gold chain and diamond pendant designed by Eric Emanuel and Allen Iverson.
More Jack Morton work can be found here: http://www.jackmorton.com/work/