Turning Spaces into Places
What do we do?
Well, we listen, we think, we collaborate, we create, we solve, we deliver... basically, we do everything you'd expect from a top creative agency. And then we do a little bit more.
For years, our clients have been telling us that we surprise them - in a good way. And they stay being our clients, so we keep coming back with the surprises.
We're a multi-award winning property branding & marketing agency that really does believe that it’s the extra effort we put into everything we do that makes us different. In a good way.
Whether it's a residential, office, hospitality, retail or logistic property, we are your A-Z, one stop shop, for all your placemaking, branding and strategic marketing needs.
We’re Different. Good Different.
We are J2.
If you’d like to find out how we’ll make the difference for you and your next project, give us a call on +44 20 7952 5010 or email us on info@j2.net.
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The Cursitor Building
Client: Cushman & Wakefield
Project: The Cursitor Building
Offering 66,000 sq ft of jaw-dropping Grade A office space in the heart of central London, the fantastically-named Cursitor Building was clearly an opportunity that spoke for itself.
So we let it.
And Cursitor, as it turned out, possessed a remarkably distinctive voice.
See more here: https://www.j2.net/work/the-cursitor-building/
Prologis RFI DIRFT
Client: Prologis
Project: DIRFT
The dawn of really, really big sheds
10 years ago, Amazon was an upstart online bookseller. Today, the global behemoth occupies 40% of all industrial warehouse space in the UK. Why? Because we have one of the most advanced e-commerce markets in the world.
And the thing about internet shopping is that you need really, really big sheds. We’re talking wonders-of-the-world size. That’s where Prologis comes in. It was our job to communicate the scale, but also the simplicity. This is logistics: sorted.
See more here: https://www.j2.net/work/prologis-rfi-dirft/
The Keel
Client: Moorfield Group
Project: The Keel
Love where you live
Liverpool has been a creative powerhouse for decades. That tradition continues with the docklands’ regeneration, and in our humble but experienced opinion The Keel is one of the loveliest and most successful projects so far.
So we’ve been unable to stop ourselves going above and beyond to help sell it, from organising a Merseyside launch at the Liver Building, to a local lad winning a year’s free rent in a contest on Liverpool’s Radio City.
See more here: https://www.j2.net/work/the-keel/
Smithfield Square
Client: St James
Project: Smithfield Square
For a developer of St James’ quality, it’s not enough to simply build houses. They build communities.
Which means cajoling the government to build new roads, so people feel – and are – connected. New schools, if the area needs it. And persuading shops and businesses to move in too, to provide jobs, amenities, buzz. Smithfield Square in Hornsey was no exception.
See more here: https://www.j2.net/work/smithfield-square/
Wates Health & Safety Campaign
Client: Wates
Project: Don’t lose your job, Bob
Health and safety regulations have saved thousands of lives. And success leads to complacency. Incidents become so rare, people think it’ll never happen to them. They start to take risks.
As one of the UK’s largest constructors, Wates cannot accept this attitude. So they asked us to wake people up again. The answer? Humour. Grab people’s attention and then reward them for reading.
See more here: https://www.j2.net/work/wates/
Reviews
the project
Branding, Design & Web Dev for Youth & Children Nonprofit
“We trust them and what they bring to us with their skills.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the creative director of a nonprofit serving youth and children through afterschool programs, job training, and education.
What challenge were you trying to address with J2 (Branding & Marketing)?
We were underway with a three-year, $6 million campaign.
What was the scope of their involvement?
We’ve done three separate projects with J2 (Branding & Marketing). Initially, we brought them in to create the materials for the campaign. Then, we asked them to create a brand platform. They interviewed alumni and different groups of people to understand us deeply. Now, we’re in the final stages of building a new website.
What is the team composition?
We’ve worked directly with two people, including a main point of contact.
How did you come to work with J2 (Branding & Marketing)?
They were recommended to us among a list of companies. Their quote was high compared to others, so we felt they were out of our range. However, they seemed to resonate with the style we wanted. It felt like a good fit, so we talked with the owner. We explained the situation, and they slimmed down on what they originally quoted us for, so we went with them.
How much have you invested with them?
We’ve spent between $50,000–$100,000.
What is the status of this engagement?
We started working with them in November 2020, and our relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The piece they made for our campaign has been well-received. We’ve compromised on price, but they’ve created a structure that we can update and design. In terms of the brand platform, they’ve helped us be more thoughtful and cohesive on how we push our identity.
Also, the website is mostly done, but it isn’t live yet because we have to upload more things. However, it’s gorgeous, and we’re sure it’ll get great feedback when it goes live.
How did J2 (Branding & Marketing) perform from a project management standpoint?
We communicate mainly by email and scheduled meetings. Sometimes I wish we could just pick up the phone; it’s more my style. However, they stay busy and drive the project forward. We don’t have to push back. Overall, they’ve been the right fit for us; they’re flexible.
What did you find most impressive about them?
They excel at the discovery phase. Between what they’ve learned from us to put together the campaign materials and our brand platform, they’ve hit it on our core values and who we are as an organization. They’ve honed on it quickly and accurately, distilling down the importance of our company.
Moreover, they’re open and collaborative, so we have a chill relationship. We trust them and what they bring to us with their skills.
Are there any areas they could improve?
They could come down on their price, but they’re really amazing at their job.
The campaign has been well received. Also, J2 (Branding & Marketing)’s efforts have helped the client improve their brand, making it more cohesive and thoughtful. The team has stood out for their ability to hone in on the client’s identity, and they’re open, flexible, and collaborative partners.