iVirtual

Introduce your business and what you do there.

I’m the CEO of Kovix, a custom software development company serving customers in the US and in Latin America.

What challenge were you trying to address with iVirtual?

We were trying to reach more customers in the US at the time. We hired iVirtual to help us come up with a strategy that involved advertising, search engine positioning, and social media marketing.

What was the scope of their involvement?

iVirtual used LinkedIn and Google Ads. They monitored all the tools that Google provides to its partners and used segmentation tools to understand which of the audiences to reach out to. They proposed keywords for the search ads but they didn’t do SEO. They mostly focused on paid marketing and provided the design for some assets of the campaign. 

What is the team composition?

We worked with Francisco (CTO), who was our main point of contact, and Mariano (CEO & Co-Founder). We also worked, though not directly, with a designer who prepared all the materials we needed. 

How did you come to work with iVirtual?

Being a very technical company, we were hoping for a marketing partner that was well-versed in these subjects, one who could use all the latest technologies to reach more customers. We found iVirtual through a referral when we were exploring and getting to know different agencies. .

Their team made a good impression on the very first meeting, providing a good overview of the tools and strategies that are currently popular for approaching clients. We also got along well with their CTO, so we decided to hire them.

How much have you invested with them?

We spent around $500 a month on their services.

What is the status of this engagement?

We started working together in late 2018. We’re no longer working with them because we changed our strategy, now using different channels and moving our investment on to other kinds of work. We ended up with a great relationship with them and will likely consider them for future work. Our project concluded in mid-2019.

What evidence can you share that demonstrates the impact of the engagement?

Our customer acquisition cost was very good with iVirtual, especially in terms of investment and qualified leads.  

How did iVirtual perform from a project management standpoint?

We had weekly meetings over phone calls to check on our progress. 

What did you find most impressive about them?

The technology they used to provide the service was impressive to us.

Are there any areas they could improve?

No. They did a good job and we’re happy with what they did.

Do you have any advice for potential customers?

Give them a try and measure the success with the results they provide.

Please describe your company and your position there.

Francisco Mamone CEO of Blue Mail Blue mail a leading company in comprehensive national and international distribution and logistics services. We are freight forwarders worldwide and we specialize in import, export, logistics, e-commerce for companies, and postal service.

For what projects/services did your company hire iVirtual?

We were looking to strengthen our brand image by aligning our communication at a national and international level. We developed a new website and through ivirtual we began to invest in advertising and we have done very well thanks to them.

What were your goals for this project?

We increased our client portfolio and our sales.

How did you select iVirtual?

A president of a friendly company recommended us ivirtual because he had a good experience with them.

Describe the scope of their work in detail.

They designed a marketing plan that adapts to our needs and our objective. They accompanied us throughout the development and helped us understand how marketing works since we had never developed a marketing plan

What was the team composition?

We have worked with the whole team. The entire team is excellent, very dedicated and you can tell they love what they do. We are really very happy to have chosen them.

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with ivirtual we started to contact different companies that want to work with us. We have a brand identity, we are at the height of our competitors

How effective was the workflow between your team and theirs?

Excellent. We work together every day. We have had long meetings in which we all contribute ideas to grow and grow. We always feel very content for them.

What did you find most impressive about this company?

Their knowledge and customer service is really impressive. Everyone is ready 24 hours of the day for us.

Are there any areas for improvement?

YOU CAN ALWAYS IMPROVE. WE WILL SURE WE WILL CONTINUE TO IMPROVE WORKING AS A TEAM LIKE UNTIL NOW. NO DOUBTS THAT IVIRTUAL IS OUR SUPPLIER BUT IVIRTUAL IS OUR TEAM.