Ivio Agency

BACKGROUND

Introduce your business and what you do there.

I am the founder of an online publishing and digital marketing company. Essentially, what I do is buy out blogs in a variety of industries such as lifestyle or finance where the owner has moved on, and then I turn it around.

From there, I reach out or have people reach out to purchase advertising in the form of sponsored content, primarily. I typically end up running those or in some cases reselling the blogs as fully-fledged businesses through a broker.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ivio Agency?

I was looking to take my business to the next level through a variety of on-page SEO and keyword research so that I would be able to improve my ROI through sponsored content even further.

SOLUTION

What was the scope of their involvement?

Their team helps us with the takeover of a few specific websites that we acquire, and depending on the condition of each works to build out some pages and redesign the UI/UX. They also do keyword research in the industry and help us start ranking on those pages as quickly as possible through internal technical support and keyword recommendations. Our team handles the actual content creation and sponsor outreach process after that.

What is the team composition?

I work primarily with Dustin (Principal) and one of his employees at the agency.

How did you come to work with Ivio Agency?

They first came to my attention on an online forum, and I really liked what others had to say about their communication skills. I kept their page bookmarked for a while, and when it felt like the right time for my business, I decided to move forward with them.

How much have you invested with them?

Our total investment with them has been about $12,000–$13,000.

What is the status of this engagement?

The partnership started around October 2019. We wrapped up our most recent project back in May 2020 but have an ongoing engagement plan to keep hiring them as we acquire new websites and need help with various elements of our strategy.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since I started working with them, I’ve definitely noticed a significant uptick in the rates I am able to get for the sponsored content on the sites they service. Because they have put me onto Moz and other analytics sites, I am able to cite those statistics directly to my advertisers which makes the negotiation process much easier to navigate.

On top of that, of course, the clicks that we are getting on the sites because of those keyword positions have gone up, and they’ve helped to give me a basis for continuing that improvement on my own as well.

How did Ivio Agency perform from a project management standpoint?

We primarily made use of email to keep track of progress on the projects, but if I ever had more in-depth questions or needed to reach them quickly, they were always available to speak on the phone.

The statistical reports on keywords were very consistent and always stuck to the expectations that they gave me upfront, which I really appreciated. I use my Google dashboard to track and manage the actual data on the sites, and they were more than capable of working within that system so that I didn’t need to adopt an entirely new platform.

What did you find most impressive about them?

I really admire their team, and especially Dustin’s passion for what they do. They make it a lot easier to work with them on different projects because even though my business isn’t the most exciting one, they are always very motivated and reliable. I also appreciate the effort they’ve put into educating me on why they target certain types of keywords, why they set up sites the way they do, and other areas that can help me as a business owner in the long run.

Are there any areas they could improve?

Their pricing structure could be a little bit easier to understand, but that’s only because they customize it to the needs and capabilities of each client. They would never use that to try to overcharge a client, so it didn’t cause any problems for me.

Do you have any advice for potential customers?

Get on the phone with them to make sure that you are on the same page from the beginning. Their team is great at communication, so there isn’t any problem that you can’t solve by discussing it with them. Each business has unique needs and systems, but they will be able to tailor their solutions exactly to yours if you lay them out from the beginning.

BACKGROUND

Introduce your business and what you do there.

I am the owner of Cactus Corn, we’re an on-site production of specialty snack and dessert items for events, fairs, festivals, and sporting events. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ivio Agency?

We wanted to build a website that was more reflective of what we do as a business. Our goal was to attract more event producers and people to find us.

SOLUTION

What was the scope of their involvement?

We started over from scratch and they built our website. In addition to helping with all the designs, they’ve also handled all of the backend development. Also, when it was set up, they helped with my Google Ads campaigns, as well, working on marketing efforts. 

They also have integrated a Shopify site into our existing platform to pivot due to COVID-19. When I want to add a new product, I can pop it in and have it live. We’ve done special occasion gift boxes, like 4th of July boxes, on the website. 

Now, I’d like to use them again to go back in and clean everything up and launch a few different programs. They had to put everything together pretty quickly due to the event revenue stopping, so we’ll hopefully be able to add a few more things to it. 

What is the team composition?

I have one point of contact, but I touch base with another individual for some tasks. They supply a frontend design team that I work with and there is a backend development team, too. 

How did you come to work with Ivio Agency?

They are a local Phoenix business and we were in a business group together. They seemed to be the perfect fit. 

How much have you invested with them?

We’ve spent around $7,500. 

What is the status of this engagement?

We started working together in April 2018 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

With the Shopify site, it’s what we could have hoped for. They made the design look really good in a short period of time. I’m pretty happy because it’s converting and generating consistent sales every day without having to spend any marketing resources yet. 

How did Ivio Agency perform from a project management standpoint?

Everything I’ve asked for has been handled in a timely manner. Ashlyn (Digital Advertising Operations Coordinator) is open to hearing my suggestions and utilizing my feedback. If there are some things I don’t understand, they’re able to make the decisions for me and produce great end results. 

For the process, we had an initial design meeting and then emailed back and forth on a weekly basis. We’ve set deadlines and they meet them. 

What did you find most impressive about them?

In addition to great design, they have great development resources and skills on their team. For example, I’ll be looking to launch an app and I’ll use Dustin (Principal) to explore development options because of their skill. He’s been able to help with an array of tasks and they serve as a one-stop-shop.

There are no surprises and it’s always within our budget. Everything has been seamless and they’ve hit the nail right on the head. 

Are there any areas they could improve?

As far as what I’m looking for, they’ve met my expectations. 

Do you have any advice for potential customers?

I’d recommend listening to their feedback and giving their creative team free rein to come up with ideas. Allow their team to be creative and give them leeway to work. 

BACKGROUND

Please describe your company and position.

I am the Owner of Papago Vans

Describe what your company does in a single sentence.

We build and manufacture custom camper vans. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ivio Agency to accomplish?

• Website Building
• SEO
• Content Creation

SOLUTION

How did you find Ivio Agency?

Online Search

Why did you select Ivio Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ivio Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They built our website and continue to maintain our SEO and Marketing strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An increase of ROI and overall growth for the company. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was great throughout, and they always hit deadlines.

What was your primary form of communication with Ivio Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Getting the job done. 

Are there any areas for improvement or something Ivio Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

 I am the Office Manager/Project Manager of an information technology company 

Describe what your company does in a single sentence.

An Ed-Tech consulting services company focused on K-12 data interoperability to empower educators with student insights.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ivio Agency to accomplish?

• Company Branding
• Web Design
• Search Engine Optimization

SOLUTION

How did you find Ivio Agency?

• Referral

Why did you select Ivio Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from Ivio Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Company identity and branding for new start up business.Website and logo design and development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website analytics and deadlines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was measurable and trackable based on deadlines and product goals. Had some delays during design process and website content but very flexible and able to adjust.

What was your primary form of communication with Ivio Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Initial branding meeting in the office, they were able to pin point our direction as a company based on our feedback during the exercise.

Are there any areas for improvement or something Ivio Agency could have done differently?

We are a very small start up company and many of us have multiple roles which made it hard for our team to dedicate the time needed for this project. Wish we would have been held more accountable to our deadlines especially at the beginning of this process.

BACKGROUND

Please describe your company and position.

 I am the Operations Manager of an Asset Management Company

Describe what your company does in a single sentence.

We provide asset management for financial professionals and high net worth individuals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ivio Agency to accomplish?

• Branding
• Web Design
• Search Optimization

SOLUTION

How did you find Ivio Agency?

Referral

Why did you select Ivio Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Ivio Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It's difficult to stand out in the Financial Services Industry so we partnered with Ivio to development our brand, website and web presence, and web search optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting with the team along the way to review progress, discuss options, and implementing potential changes in real time was key to developing the right brand message. The team is eager to help, quick to respond, and know how to deliver.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ivio is quick to respond and strives to deliver requests on time. They are great to work with and always deliver a solid product in a reasonable time.

What was your primary form of communication with Ivio Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love working with Ivio because they are easy, quick, fun, accommodating, but most of all they deliver!

Are there any areas for improvement or something Ivio Agency could have done differently?

Not in my opinion

BACKGROUND

Please describe your company and your position there.

I am the owner of a counseling company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ivio Agency, and what were your goals?

They created my website, updated my logo, and supported my content creation throughout 2021.

SOLUTION

How did you select this vendor and what were the deciding factors?

They reached out with a detailed review of what my mission was based on my past website and listed specific ways I could use my online presence to move closer to my potential. Their email was personalized and showed an interest in my uniqueness of how my company presents.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They completed a archetype workshop, implemented a vision for my delivery style, and connected every detail down to subliminal detail with my message and mission statement.

How many people from the vendor's team worked with you, and what were their positions?

4-5: Owner and managers of different services

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My flow of clients has increased since my new website launched.

Describe their project management style, including communication tools and timeliness.

They were very supportive and responsive.

What did you find most impressive or unique about this company?

They connected with my approach and seem to really care about how my presentation of ideas impacts my current and prospective clients.

Are there any areas for improvement or something they could have done differently?

None.