What was the scope of their involvement?
Firstly, we went through the exercise of rebranding to be more in line with Canada in our mission statement and tagline. We saw the Canadian franchise’s website and it was very appealing, informative, and easy to navigate. It was obvious why someone would want to look at that site and inquire about the franchise cost.
We knew we wanted the storefront of one of our most recent prototypes on the face of our marketing materials in order to mirror the panels for our trade show booth.
Before we did this site, we didn’t have a website solely for franchise prospects. All we had was a consumer website with a link for franchising. It wasn’t easy to navigate so a lot of people missed out on the franchising link. For this project, we created a domain linked to our consumer website.
What is the team dynamic?
Both Alex and Igor Shekaroff, the owners, were directly involved in every single piece of communication from start to end, including our website, trade show panels, deliverables, brochures, and hotel brochures. There was a specific scope for the project on their intranet that we were given access to. If the project was stalled or we had a very tight deadline, they were able to meet it.
How did you come to work with ITW Consulting?
We knew they were the ones who had worked on the Canadian site. We discussed the project with them until we agreed on a price point and got the project going. I don’t know how the Canadian franchise had found them. They had done over $200,000 of work for Boston’s Pizza Canada by the time we reached out to them. That gave them credibility for us.
How much have you invested with them?
We spent under $15,000. Our previous team had a VP of marketing who could not find any way to do the rebranding for under $35,000.
What is the status of this engagement?
We started working with them in May 2015 and ended in July this year.