ITForce

BACKGROUND

Please describe your company and position.

I am the executive of Chronocash GmbH

Describe what your company does in a single sentence.

We are a company, spezialising in buying, selling and seevicing luxury second hand watches.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Generate traffic from google
• SEO optimization
• SEA optimization

SOLUTION

How did you find ITForce?

• Online Search
• Referral

Why did you select ITForce over others?

• Pricing fit our budget
• Good value for cost

How many teammates from ITForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired IT Force to improve our online visibility and client acquisition through targeted search engine advertising.

Their work focused on:

SEA Optimization: Enhancing our Google Search Engine Advertising campaigns to achieve better ranking and relevance.
PPC Management: Managing and optimizing our Google Pay-Per-Click campaigns to maximize return on ad spend.
Client Flow Increase: Creating and refining strategies to drive more qualified traffic to our website, resulting in higher conversion rates.

Key Deliverables

Improved performance and cost-efficiency of Google Ads campaigns.
Optimized ad targeting and keyword selection.
Clear reporting and analytics to track progress and ROI.
Noticeable increase in quality website visitors and potential clients.

IT Force delivered exactly what we were looking for. They successfully optimized our Google SEA campaigns and managed our PPC advertising with great attention to detail. Communication was clear, reports were easy to understand, and results were visible within a short time.

Thanks to their work, our online client flow has significantly improved, and our advertising budget is being used much more efficiently. We appreciate their professionalism and data-driven approach, and we would gladly recommend IT Force to any business looking to boost their online marketing results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since starting our cooperation with IT Force in January 2023, we’ve seen clear, measurable improvements in our online marketing performance and business results:

Website Traffic Growth: Organic and paid traffic to ChronoCash.eu increased by over 65% within the first 6 months.
Higher Conversion Rate: The percentage of visitors turning into leads or clients grew by over 30%, thanks to better ad targeting and landing page optimization.
Improved Cost Efficiency: Our cost per lead through Google Ads decreased by around 25%, meaning we are now attracting more clients for less budget.
Better Keyword Rankings: Our ads began appearing consistently in the top positions for targeted high-value watch-related keywords.
Increased Client Flow: Compared to early 2023, the number of qualified client inquiries via the website and online campaigns nearly doubled.

These results directly contributed to higher sales volume and stronger brand visibility in our target markets. IT Force’s strategic adjustments and ongoing campaign management have made a significant, measurable difference in our digital growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent — all deliverables were completed on time, communication was clear, and they were quick to respond to our needs. We highly recommend their services.

What was your primary form of communication with ITForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most is their deep expertise in Google advertising combined with a proactive, results-driven approach. They didn’t just manage campaigns — they constantly looked for ways to improve performance and maximize our return on investment.

Are there any areas for improvement or something ITForce could have done differently?

Honestly, our experience was very positive. If anything, we would have appreciated even more frequent progress updates, but overall their work exceeded our expectations.