Digital Agency. IT Consulting.
We are a full-service IT Consulting and Digital Agency. Located in the New York Greater Area, we work with clients from around the globe, developing for web and mobile devices – creating apps and services for our clients that help maximize their business efficiency. We provide our clients with a full scope of professional email marketing services – we design, implement, and launch powerful marketing campaigns with a focus on customer acquisition, expansion of existing brand awareness, and automation. Our team has a deep understanding of business and technology. This allows us to deliver the perfect blend of skills, domain knowledge, hands-on experience, effective methodology, and passion for IT. We pay special attention to the quality assurance of the products and services we deliver. We believe that this is the best way to make products work as effectively as possible.
Focus
Recommended Providers
Portfolio
Peter Thomas Roth, Reonomy, UNICEF, TIME WARNER CABLE, Naturally Serious Skin, KPMG, Fiserv
Reonomy – Digital Marketing and Marketing Automation for real estate
The project was implemented for a client in real estate industry. The core product is the platform that connects the world of CRE by mapping data and insights from the titans of data and real estate.
This was a multi-phased project.
Phase 1 of the project was to redesign and redevelop a few Product Updates newsletters according to the new brand kit.
Phase 2 of the project was to redesign and develop a number of promotional and monthly newsletters and landing pages.
Implementation:
Custom code, content blocks with a loop and conditional statements made it easy to create flexible and appealing newsletters and landing pages.
Project Benefits:
The development work in ESP has been done in a way to allow the marketing team to take maximum flexibility of the tool and build their marketing campaigns seamlessly based on predefined and highly scalable templates.
YOOX.COM
Email marketing for YOOX.COM
NEMA
Email marketing for NEMA.
Time Warner Cable
Email marketing for Time Warner Cable.
YOOX.COM
Email marketing for YOOX.COM
Peter Thomas Roth Clinical Skin Care
Email Marketing for Peter Thomas Roth Clinical Skin Care
YOOX.COM
Email marketing for YOOX.COM
YOOX.COM
Email marketing for YOOX.COM.
Ten Thousand
Email marketing for Ten Thousand.
June Jacobs
Email marketing for June Jacobs.
Disruption Through Collaboration
Email Marketing for Disruption Through Collaboration company.
Ten Thousand
Email Marketing for Ten Thousand.
Invictus Merchant CRM
This proprietary CRM webapp, has been developed from scratch, to help automate and improve client management and acquisition processes for a NYC based startup – One Shot Marketing LLC. Some key functionality includes an internal messaging system, task delegation module with easy tasklist replication, file uploads and basic statistics. Prior to reaching out to IT Creative Labs, our client has tested a number of other existing software solutions and tried different approaches to tackle automation and reporting issues that were mounting within their startup as it was continuously growing. Nonetheless, due to innate specifics of the business process and a non-trivial structure they soon realized the need for a custom solution.
INITIATION
In the early stages of the project, O.S.M. team didn’t have a clear vision of what it was they wanted to build, which is absolutely OK and quite common for many clients, especially those coming from a non-technical background. At this point our delegated product owner works with the client to convey their vision into a thorough backlog, identifying and prioritizing main features and writing user stories. This is key to successfully starting any agile software development project and One Shot Marketing were actively engaged in the process which helped to move passed this milestone very quickly.
DESIGN
It isn’t uncommon for users to access the system on mobile devices in locations with limitted connectivity, so we proposed a light and minimalistic visual design, with very few graphic elements and nested menu structures. We opted for a classic slideout left-side menu scheme which gives users easy access to all the key functions of the platform. Twitter bootstrap is used for layout and responsive functionality and thus the app looks and behaves exactly the same across multiple screens, browsers and devices.
USA NETWORK TODAY
Email marketing for USA NETWORK TODAY.
Naturally Serious Skin
Naturally Serious Cosmetics is a new brand of high quality skin care products launched by Peter Thomas Roth. As the new product line was about to hit the stores PTR teamed up with IT Creative Labs to launch the new website. Meeting tight deadline without sacrificing quality was the biggest challenge for this project.
Key Deliverables:
- Pixel-perfect coding for all desktop and mobile pages.
- High resolution imagery
- Carousel sliders
- Splash popups
- Custom WordPress theme development
- Search Engine Optimization
- GDPR compliance optimizations
- Thirdparty API integrations
- YouTube
- IBM Marketing Cloud
Apotekah Cosmetics
Melbourne-based natural skincare company was expanding its business online and turned to IT Creative Labs for consultation on choosing the right solution and options for their e-commerce endeavor. Satisfied with the quality of our consulting services, ApoteKah continued their business relationship with ITCL as their technology partner to help with PCI DSS compliance and integration work.
INTEGRATION
Integrating ApoteKah’s online store with eWay’s payment gateway was quick and straightforward. Within a day everything was up and running. As mentioned previously we also added an option for customers to pay with PayPal.
INCREASED REVENUE
While inspecting ApoteKah’s website our SEO specialist noticed that a number of customers were leaving the site after spending some time on the product page without actually closing the sale. We proposed using a free on-line chat solution, from a third party vendor, to help with customer engagement, as there were clear signs that consumers were lacking some necessary information. After adding the online chat to their website ApoteKah saw a 20% sales spike within a week. They decided to keep it on the site permanently.
Having a merchant account at the bank saves ApoteKah five figures just on the processing fees alone, not mentioning the comforting benefit of having liquid cash on the same day of the transaction which can be reinvested in raw materials and cover other product development costs right away.
TECHNOLOGY STACK
Google Analytics, Simply Measured, PHP
UNICEF BARUCH COLLEGE
Email marketing for UNICEF BARUCH COLLEGE
Eye lash fitting app with face recognition and WooCommerce integration
The task was to build a virtual fitting room for eyelashes that could scale to a large number of clients. This had to be a responsive web app, integrated into a WooCommerce store as a plug-in. The main challenges were scaling analysis, photo manipulation (Exif data, rotation, scaling, plotting) face recognition, eye detection, lash positioning and scaling, drag-n-drop implementation.
The knowhow of the solution was to develop the entire application in javascript (including thel face recognition logic). With all the computations being handled on the client’s side the app could easily scale with no additional resources – a huge cost saver.
We decided to use Tensorflow.js to detect facial features and a set of specifically trained models that showed the best results.
A lot of work had to be done to scale and rotate the photos appropriately, as well as apply eye lash transformations and a a drag-n-drop functionality.
Custom carousel was added to pull products from WooCommerce using the API.
In order to showcase the project to the client a full fledged WooCommerce staging environment had to setup and configured inside a docker container.
Palazzone 1960 wholesale site
End to end e-commerce solution for a wholesale project of the famous Italian brand
Reviews
the project
Data Migration Project for Product-Based Startup
"They demonstrated great risk and issue management keeping everything under control."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Kibernetiko is a product-based startup company in the AI tech space
For what projects/services did your company hire IT Creative Labs?
We hired IT Creative Labs team for a Data Migration project - migration of large sets of data from legacy platform to a brand-new Marketing Cloud instance.
What were your goals for this project?
Successful migration of all data without any losses, discrepancies and in a short timeframe
How did you select this vendor?
We looked at the local Digital Marketing/Email Marketing service providers in the NY area, reviewed their online presence and portfolios. Reached out to the select few. It Creative Labs offered the best customer service along with the required expertise, ability to meet the timeline and a competitive price point.
Describe the scope of their work in detail.
Full data migration needed to be done, including all content assets, dynamic blocks, portfolio items, contact data, etc. Complete initial setup of the new platform, including users and permissions security settings, custom domain and SAP. Setup of scheduled and triggered automations to maintain the DB and pre-populate it with daily contacts' activity.
What was the team composition?
1 project manager 1 technical lead 2 developers 1 QA analyst
Can you share any outcomes from the project that demonstrate progress or success?
All the deliverables were completed with highest degree of quality and with a great turnaround time. This was a high priority and high-visibility project for us and IT Creative Labs team managed it successfully. It's important to note that this project was executed during holiday season and IT Creative Labs team took that into account and delivered on every aspect without any delays. They demonstrated great risk and issue management keeping everything under control.
How effective was the workflow between your team and theirs?
We were mostly in touch with the project manager and the technical lead. Both were extremely organized, always on-point and kept us in-check as well. We have been receiving regular updates, we did daily status calls with our teams and everyone was constantly in-sync.
What did you find most impressive about this company?
Their level of professionalism is something we haven't experienced even with some of the larger companies we worked with.
Are there any areas for improvement?
Not at all!
the project
Marketing Automation Services for Digital Agency
"They were willing to find the best solution that would benefit us as the client and not them as the vendor."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I worked as a Marketing Cloud Lead at a large digital agency in NYC
For what projects/services did your company hire IT Creative Labs?
Marketing Automation project to streamline the process of development and setup of monthly newsletters
What were your goals for this project?
Reduce costs and turnaround time without sacrificing the high quality and standards set by our agency
How did you select this vendor?
via a referral from another agency they worked with
Describe the scope of their work in detail.
Develop highly scalable templates with multiple content blocks and personalization to drive engagement among the subscribers. Setup of marketing campaigns in automation studio, run queries to populate the correct segments of subscribers.
What was the team composition?
- project manager - developer - qa specialist
Can you share any outcomes from the project that demonstrate progress or success?
significant increase in ROI and sales due to this project implementation
How effective was the workflow between your team and theirs?
it was great! Quick turnaround time, team always available to get on a call and fulfill last minute requests.
What did you find most impressive about this company?
Very knowledgeable with great attitude. They were willing to help and find the best solution to any problem that would benefit us as the client and not them as the vendor.
Are there any areas for improvement?
No. great team to work with.
IT Creative Labs successfully delivered the project quickly. The quality and turnaround time was effective. The project was very effective. The team's professionalism was great.