iSeeYou

BACKGROUND

Please describe your company and your position there.

Naturelle Patika Kft. is a family-owned company operating a pharmacy. I support the other family members in the area of technology and marketing and financial topics on an as-needed basis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iSeeYou, and what were your goals?

We hired iSeeYou to improve our online presence. We typically tried to reach our customers with our special monthly product offerings via leaflets, which were distributed to the majority of the houses in our city.

In order to improve the efficiency of reaching our customers, we began to think about alternative ways to approach them and one such way was to present our leaflets online on our website and try to draw customers' attention with additional support coming from PPC campaigns.

As we are not operating a webshop due to the lack of possibility to deliver pharmaceuticals to the home of the customers due to local regulations, the main objective was to

1. drive traffic to our online leaflet and this way increase our offline sales and
2. increase the number of subscribers to our newsletter to be able to reach prospective customers more cost-efficiently in the future (without having to buy the traffic again).

SOLUTION

How did you select iSeeYou and what were the deciding factors?

I have personally known the founder of iSeeYou, Hunor Bako for a number of years now and I was convinced that he and his company would be the right choice to support us in introducing this new approach to reach our potential customers.

I got to know Hunor as a technically well-prepared professional, who has a knowledge in wide range of areas, especially in the field of marketing and who has demonstrated his exceptional creativity in all positions he has worked in. Therefore, it was an obvious choice for me to work on this project with iSeeYou.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

As this was the first time our company tried to use paid online advertisement to get to its potential customers, the first part of the project was a discovery phase. iSeeYou supported us in finding out what might be the keywords with which we could reach our prospective customers in the most cost-efficient way.

As we are not offering any home-delivery options due to local regulations, it was important to geographically restrict our advertisement campaign to the location of our pharmacy and the nearby villages.

Furthermore, as mentioned above, as our company is not operating a webshop, but the website mainly serves as a platform to present our special offers for the month, the keywords used for the advertising campaigns had to be updated in line with the products included in the special monthly offering.

After performing the keywords research, iSeeYou came back to us with a list of keywords, which they considered to offer the most cost-efficient way to generate traffic on our website.

From this list we selected the keywords for which we wanted to initiate an advertisement campaign and we also agreed on the campaign budget. In terms of advertisement platforms, we were mainly using Google Adwords and Criteo. iSeeYou also supported us including the code for Google Analytics so that we can measure the efficiency of our campaign (in terms of new newsletter registrations).

How many people from the vendor's team worked with you, and what were their positions?

The key contact person from iSeeYou's side was the founder and CEO of the company, who adopted a really hands-on approach. He was supported by a junior colleague.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to significantly increase the traffic on our website and also the subscribers on our website. Hopefully, in a couple of months we will be able to stop distributing leaflets, which will represent a significant cost saving for our company.

Furthermore, although due to the offline sales it is difficult to measure the impact on our sales precisely, based feedbacks from customers, more and more customers mentioned that they were made aware of our monthly special offers via our website. Overall, the campaigns met our expectations.

Describe their project management style, including communication tools and timelines.

The discovery phase started in January 2020 so that we can start finalize the keywords research and fine-tuning before the start of the campaign in February 2020.

In the first phase as the key goal was for iSeeYou to understand our business and way of thinking, we organized multiple meetings where we discussed in details what kind of products we are planning to advertise in the leaflets uploaded to our website and what kind of demographic groups make up the majority of our sales.

Following these meetings - which were mainly conducted via Google Meets -, iSeeYou worked on their own and communication was mainly via email. Nevertheless, weekly status calls were also organized so that we are aware of all developments.

What did you find most impressive or unique about this company?

What I found the most impressive about this company is their hands-on approach. As a smaller company, iSeeYou provides more attention than what larger companies can. Our contacts from iSeeYou were always very helpful and approachable.

Are there any areas for improvement or something they could have done differently?

None, I was satisfied with iSeeYou's service and I am planning to use their services in the future as well.

BACKGROUND

Please describe your company and your position there.

Our company deals with vehicle graphics, wrapping, and styling. I am a graphic designer, installer and manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iSeeYou?

Rebranding, marketing, social media, content creation

What were your goals for this project?

The goal was to attract more customers, more visits to our site and shops.

SOLUTION

How did you select iSeeYou?

The marketing company we were using did not provide us with the right solutions, so we searched for new options. iSeeYou was referred to us so we decided to contact them. In the first meeting they have already provided us with a more promising strategy and gave us more advice than any other company before.

Describe the scope of their work in detail.

The first thing they suggested was to create a fresh, more contemporary look for our brand and webpage. Then they launched the updated site with a few campaigns and invited people to share this experience with us.

To continue boosting our clients interest they have shown us a whole new approach to social media, so we have continued to use this service ever since.

What was the team composition?

We had a marketing specialist looking after our company, but there were other professionals joining in for a few projects. (video editor, web designer)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our online presence has improved vastly, our clients started following us and engaging with our pages. It certainly boosted reputation and we gained clients from a much wider geographic area.

How effective was the workflow between your team and theirs?

The process was always very smooth, they are flexible and knowledgeable.

What did you find most impressive about this company?

The most impressive things were their approach and creativity, it is a very innovative company.

Are there any areas for improvement?

Traveling to their clients abroad.

BACKGROUND

Please describe your company and position.

I am the Gamecenter of E-Service & Components SRL

Describe what your company does in a single sentence.

Online sales

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iSeeYou to accomplish?

• Increase sales

SOLUTION

How did you find iSeeYou?

Referral

Why did you select iSeeYou over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from iSeeYou were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

iSeeYou came in to optimize our new current website's CMS connections with various platforms, improve SEO and drive sales through Google Merchant Center and Google Ads. They started out by improving our visibility on Google organically and fixed titles, descriptions, favicons, links and such to make it clear to others what we're selling. 

Afterwards, they set up Search Console, Merchant Center and other connections for feeds and optimize the data flowing from our website to have consistent traffic increase as well as to avoid incorrect product availability and product info across various channels. As a final step they managed to run our Google Ads at a highly efficient level, with the first two months already having a ROAS of 5200%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our organic traffic increased several fold in 1 month and we were present with our products on the platforms which we didn't utilize fully before. Additionally, they managed to surpass our ROAS expectations in Google Ads.

What was your primary form of communication with iSeeYou?

• In-Person Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were on time and respected the initially proposed dates for deliverables.

What did you find most impressive or unique about this company?

The value delivered.

Are there any areas for improvement or something iSeeYou could have done differently?

Communication