IRONIX

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Bidaya

Describe what your company does in a single sentence.

Bidaya, a leading provider of professional resume templates.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IRONIX to accomplish?

• Shopify store design
• Media buying
• Ad creatives

SOLUTION

How did you find IRONIX?

Online Search

Why did you select IRONIX over others?

• Good value for cost
• Company values aligned

How many teammates from IRONIX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with IRONIX to help fix some big challenges we were facing, like low conversion rates, underperforming ads, and no proper sales funnel. 

They built a custom funnel with landing pages, upsells, and post-purchase strategies, which really streamlined the customer journey.

They also took the time to deeply understand our audience and competitors, which helped us refine our messaging. 

On top of that, they optimized our ad campaigns, testing tons of creatives, and revamped our offer by adding bundles and bonuses that increased the value for customers.

In just 45 days, our conversion rate more than doubled, and our revenue tripled. 

IRONIX made a huge impact!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion Rate: Increased from 3% to 6.3%, more than doubling the funnel's effectiveness

Revenue Growth: Monthly revenue grew from $26,000 to $79,000 within the first 45 days of
implementation

Ad Performance: CTR improved from 0.4% to 1.8% (a 350% increase)

CPC dropped from $1.05 to $0.22, significantly reducing customer acquisition costs.
ROAS improved from 2.1x to 5.4x.

Average Order Value: Increased from $29 to $42 due to strategic bundling and upsells.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They delivered all items on time and kept us updated throughout the process. They were very responsive to our needs, always quick to address questions or make adjustments. 

What stood out the most was their attention to detail and willingness to go above and beyond to ensure the project’s success.

What was your primary form of communication with IRONIX?

Virtual Meeting

What did you find most impressive or unique about this company?

Their deep understanding of our business and their ability to craft tailored solutions that delivered real results. 

Their combination of strategic thinking and creativity set them apart, they became a true partner in helping us grow.

Are there any areas for improvement or something IRONIX could have done differently?

Overall, IRONIX was great.