ioVista

Introduce your business and what you do there.

I’m the owner of a restaurant equipment company, and we started our business in 2008. We specialize in buying and selling restaurant equipment as well as sell new and mostly used equipment. We have two locations in Dallas, Texas.

What challenge were you trying to address with ioVista?

I wanted to improve our position on different search engine result pages, especially Google. We knew this would happen with time as we understand it’s not like a light switch in terms of the placement on Google.

What was the scope of their involvement?

ioVista clearly explained the SEO process and the steps to follow. They asked us what our motivation and goals were, and our goal was to improve our position on Google and be more visible in terms of the search engine results. The steps they provided were pretty clear.

The process took three weeks to a month to complete. We had to define the keywords we wanted and exactly what it was that we wanted to do. With the creation of a list of keywords that we defined together, ioVista started the project and put some content on Google.

What is the team composition?

I mostly work with Albert (E-Commerce Specialist).

How did you come to work with ioVista?

I was using another company before but wasn’t pleased with the progress. I went on Google and found 3–4 companies so we did some research on them. From there, we did interviews and chose ioVista because they had a good placement on Google. They also had a strong history and experience in terms of the service they provide. We’re lucky that we found the right pick.

How much have you invested in them?

We’ve invested about $25,000–$30,000.

What is the status of this engagement?

Our ongoing engagement started around January 2019.

What evidence can you share that demonstrates the impact of the engagement?

We wanted to have a clear understanding of the progress. I use the report ioVista sends us as a key metric to evaluate and validate the progress. I like that we get progress reports at the end of the month, and we can clearly see the progress.

We’re improving our position on Google. We’re on the first page for most of the keywords that we have — sometimes even in the first position. Their efforts have translated to more traffic in our stores. We asked our team to see where the traffic is coming from and most teammates are saying Google. To me, there has been a direct impact of their work on our company. There’s definitely a correlation between what they do, the traffic we’re getting, and the position we’re getting on Google.

How did ioVista perform from a project management standpoint?

Communication is key for us, and Albert has been doing a great job. He’s always available to pick up the phone and chat about any concerns we have. He guides us and explains things in terms of progress. I appreciate that they’re always available to talk if I have a concern about progress. If I send an email, I get a direct reply.

What did you find most impressive about them?

It’s the communication and the progress report we receive on a regular basis. That’s something I didn’t get from our previous provider. ioVista is pretty fast in terms of the project as it took three weeks to a month to put it in place. SEO is something that won’t show instant results the next day, we understand that it’s normal.

Are there any areas they could improve?

No, nothing comes to mind. I’m pleased with the service and our ROI. The return is good so I’m definitely not looking for another company; that’s a good sign.

Do you have any advice for potential customers?

Define your expectations and be realistic with SEO. It isn’t a light switch and you need to have patience. If you clearly define the expectations, ioVista will be easy to work with. They’re doing a good job in terms of helping their customer and that’s why they’re successful. I’ve referred them to my friends who have opened businesses. I’d definitely refer more people to them.

Introduce your business and what you do there.

I’m the founder of Get Poms, an online business for cheerleading pom poms and megaphones.

What challenge were you trying to address with ioVista?

We wanted to update our platform to something easier to manage on the backend.

What was the scope of their involvement?

The team at ioVista designed and developed our BigCommerce site, including the homepage and all of the product pages. They advised on different tools to use, such as for capturing orders, etc.

What is the team composition?

Mike (Business Development Manager), the project manager, was the main point of contact. There was a team of developers, including a graphic designer.

How did you come to work with ioVista?

They called us looking for business. We did some research, and a former client of theirs highly recommended them. I also liked that they were locally based.

How much have you invested with them?

The project cost around $20,000.

What is the status of this engagement?

We worked together from February–September 2020.

What evidence can you share that demonstrates the impact of the engagement?

It was a seamless launch, with an amazingly low amount of issues that arrived. We immediately started getting orders. The site is so easy for customers to generate their own quotes using Quote Ninja.

Their graphic designer made a beautiful homepage, and the team gave great insight when we asked questions.

How did ioVista perform from a project management standpoint?

From a project management standpoint, they did extremely well. The time difference didn’t cause a problem, which had been a concern of mine. We had regular calls.

What did you find most impressive about them?

The team patiently walk clients through each step of the process. Their creative team found a way to work around the platform's unforeseen limitations, giving us exactly what we wanted on the frontend for customer experience.

Are there any areas they could improve?

We ended up teaching ourselves because they didn’t train us on the platform.

Do you have any advice for potential customers?

There are many challenges in changing platforms, and they aren’t all created equal in terms of functionality and features.

Take time to discuss this with them in the beginning to make sure you choose the right platform to meet your needs.

Introduce your business and what you do there.

I’m the CEO of a bifocal eyewear company that caters to cyclists and pilots.  

What challenge were you trying to address with ioVista?

We hired them initially to create our e-commerce website.

What was the scope of their involvement?

They created our e-commerce site. We came up with the design, but we took their suggestions about navigation and what works best. The team also worked on SEO. Most recently, they helped us migrate our site from Magento to Shopify. They adapted our content and imagery for Shopify, too. Additionally, they created instructional videos for us to learn how to use the new site, too.

What is the team composition?

We work with 1–3 people, including the owner and a programmer.

How much have you invested with them?

We spend around $30,000 per year, typically. This year, we spent about $70,000 for the migration.

What is the status of this engagement?

We started working together in January 2011, and our most recent project went live in October 2020.

What evidence can you share that demonstrates the impact of the engagement? 

With bigger companies, it’s always tough to get things done quickly. That’s why I appreciate how fast-paced ioVista is. The team helps us keep up with the latest trends, and they’re always there to resolve any issues, too. They were instrumental in guiding us through e-commerce and learning works best for our business.

How did ioVista perform from a project management standpoint?

They’re great. The team is quick to respond and they’re very helpful. We’ve been with them for so long that they know what our next move is going to be.

What did you find most impressive about them?

Their response time is their biggest highlight. We were also incredibly impressed with how they merged the site from Magento to Shopify.

Are there any areas they could improve?

No, nothing comes to mind.

Introduce your business and what you do there.

My company is called Kilt Rental USA. Our primary business is the rental of tuxedos with Scottish-style kilts and clothing. I’m the store manager, but I basically run the entire business. There is ownership but they’re partially retired.

What challenge were you trying to address with ioVista?

Another company built our Magento store initially, but we brought ioVista onboard before my time when we experienced a hack, a security breach.

What was the scope of their involvement?

They patched the immediate breach, and through that process, we developed a relationship with them. Most recently, they’ve managed our migration to Magento 2. The way migrating in Magento works it was almost like a complete rebuild of the site. Not everything is just ported over.

The migration was the original ask, but they came back to me with design upgrades and refreshes. They brought that to the table themselves. One specific improvement was them changing up the color scheme. When you hit our home page there was always a rotating banner at the top. They totally revised that to a set image with the rotating banner next to it.

Currently, they provide SEO and PPC for the site as well. I had some campaigns in place already but they’ve brought some suggestions to the table. A lot of it has been collaborative too.

What is the team composition?

The primary contact for me is Mike (CEO). There are three other people I talk to as well.

How did you come to work with ioVista?

They came on board before I started working here; I inherited them. I kept working with them because they had a familiarity with the website. They’d done patches and fixes and updates on the Magento site since we’d brought them on initially as security consultants.

Just as important was Mike's ability to build relationships and check-in and communicate. We’d built trust. When it came time to migrate to Magento we shopped around and found Mike’s pricing to be very fair and in-line with everything else we found. His previous experience made it make the most sense to stay with him.

How much have you invested with them?

We’ve spent close to $100,000 with them. The migration itself was about $45,000–$50,000.

What is the status of this engagement?

We’ve been working together since the summer of 2008, and the migration happened between June and November 2018. We still have them on retainer for SEO and PPC.

What evidence can you share that demonstrates the impact of the engagement?

For us, it was about our customers' experience. We wanted the transition to be as seamless and smooth as possible with as little interruption to our daily work as possible. the main metric was how many calls we received from customers saying X, Y, or Z wasn’t working. Things happen when you migrate, so it wouldn’t be all on them anyway.

They did pretty well with it in the end. It wasn’t totally without road bumps but it never will be, and they managed anything that came up very easily and quickly.

How did ioVista perform from a project management standpoint?

They have their own portal we communicate through. It also held all our resources including files and images. They were highly responsive. I can’t be down or waiting, and I can’t give any higher praise to their team from that. I reach out and they get back to me in minutes.

What did you find most impressive about them?

Their creativity and design work is great. They also have really strong initiative. If I describe something to them they come back to me with it completed, and there have never been many tweaks to make. They turn what I say into a reality with very few steps in between.

Are there any areas they could improve?

There was sometimes a language barrier between computer speak and laymen speak. I’m not a web programmer so that may have been part of the issue. I don’t know how you avoid that in these cases, but that maybe was the main frustration. There were challenges with the time differences as well. They’re 12 hours ahead of me given the time of year, so communication sometimes happened very late at night for one side. It wasn’t a huge hurdle, but it’s worth nothing that it was there.

Please describe your company and your position there.

Double C is a service provider for any type of Fabric applications. Truck tarps, Awnings, exterior vinyl and screen curtains, Steam curtains, large fabric enclosures and Repairs. I am the owner

For what projects/services did your company hire ioVista?

We knew we needed a better solution to our online store. After struggling with 2 different website developers and 3 different e-commerce carts. I was determined to find a company that would listen to what we needed and honestly advise us on how to get it. We hired Iovista for a consultation, we took their advice,hired them to build a WordPress Woo commerce solution and some plugin extensions to automate shipping , taxes and some marketing

What were your goals for this project?

To get a website that would not break down when customers tried to order and that could be seen by major search engines as well as a website that myself and employees could admin.

How did you select this vendor?

I saw that they had produced an online store which i liked and regularly purchased from so I clicked on website designed by Iovista

Describe the project and the services they provided in detail.

It started with a in person consultation Iovista looked at what we were doing and asked me if there was anything I wanted to change in the way we sold and fulfilled online orders. Told them about my downtime frustration with losing sales and customers and shipping tax issues. They came back with two solutions. We choose WordPress Woo-commerce. We went through a design phases, after that was approved they coded the site checked for bugs and when I felt it was done we went live

What was the team composition?

Project Manger , e-Commerce specialist Back-end developer Front-end developer User Interface-User Experience

Can you share any information that demonstrates the impact that this project has had on your business?

Our products are seen in search engines Our sales have definitely gone up and if we had stayed on the old website that just would not have happened. There is a HUGE difference between a company that makes an e-commerce website vs an e-commence website company Over the last few years, ioVista has helped my business with upgrading, SEO and e-commerce advice.

How was project management arranged and how effective was it?

They use a project management system so there was a lot of email within that system and I had weekly communication with my Project manager via phone However I knew I could a]t anytime phone or email the CEO and he would reply

What did you find most impressive about this company?

That they are not trying sell you a particular solution because that is the only solution they are partnered, Iovista listened to what I wanted my online store to accomplish, gave me choices on how to accompish it and gave me solid advice on how to improve my processes.

Are there any areas for improvement?

None as far as I can tell

Please describe your company and your position there.

We are a property management firm located in Michigan. We primarily manage single family homes.

For what projects/services did your company hire ioVista?

We needed to update our web site and use search engine optimization.

Describe the project and the services they provided in detail.

We needed to update our web site and use search engine optimization.

What was the team composition?

unknown

Can you share any information that demonstrates the impact that this project has had on your business?

We have been using them for years.

Are there any areas for improvement?

no

Please describe your company and your position there.

Preferred Climate Solutions provides portable heating and cooling rental equipment's. I am the managing partner.

For what projects/services did your company hire ioVista?

Hired iovista for SEO, PPC and Content Marketing

What were your goals for this project?

Branding, Increase visibility and generate more leads

How did you select this vendor?

We met ioVista at a tradeshow after talking with their CEO. I realized I wasn't getting all I could from the company that was handling my SEO and PPC. I was not only getting good results but NO communication except for the bill every month.

Describe the project in detail.

iovista took over our PPC campaign and optimize it. More importantly they representation show up every month and we discuss reports on how we did and how we can do better. On the SEO side iovista produces unique content relevant to my business to rise in search engine rankings.

What was the team composition?

4-5 resources

Can you share any outcomes from the project that demonstrate progress or success?

We received more relevant traffic and leads which was generated from our local searches as well as the campaigns ran by iovista. Definitely increased our profitability since iovista took over our campaigns.

How effective was the workflow between your team and theirs?

In person, email and phone.

What did you find most impressive about this company?

Being able to meet face to face. Their availability, customer service, and accountability stood out.

Are there any areas for improvement?

Become a bit more proactive.

Please describe your company and your position there.

I am the Owner of Allied Facility Care based out of Dallas, Texas. We are a commercial cleaning company.

For what projects/services did your company hire ioVista?

We were trying to generate leads for commercial cleaning. Tried 2-3 companies for the past 3-4 years and did not get any results as intended.

What were your goals for this project?

We wanted to acquire more customers for a commercial cleaning business. We were specifically looking for large regional chains or office property management companies. We noticed an increase in traffic and rankings month over month and an uptake on our website for bids and also received phone calls.

How did you select this vendor?

I found ioVista through a Google search for best SEO in Dallas. I have learnt over the years to hire people who excel at what they do to help me do it. In other words, I was looking for SEO and I figure that if you firm does SEO and if you don't show up on page 1 - how can you help me? I considered two other companies and they felt cold and impersonal and I was left feeling like I was just another company. The staff at ioVista were professional, friendly and answered my questions in layman terms. Most importantly I knew that if they decided to work with me, I will be more than just a company.

Describe the project in detail.

They made changes to my website which they told me were necessary. Next they asked to take over my Google My Business, Facebook and few other social sites.

Then with a lot of convincing we started a PPC campaign to complement the SEO efforts. At first I thought why would I pay when I hired for SEO. The plan worked.

What was the team composition?

Digital Strategist, SEO Manager, PPC Expert, Account Manager

Can you share any outcomes from the project that demonstrate progress or success?

I got clients, calls and good opportunities to bid.

How effective was the workflow between your team and theirs?

We communicated via Teamwork, phone calls, emails and in-person.

What did you find most impressive about this company?

I didn't feel like just another company. I really felt like the entire team knew my business, my name and the type of businesses I want to acquire. I actually consider them to be my own my personal marketing team for my company.

Are there any areas for improvement?

Overall I couldn't be any happier - this is the only reason I have filled out this extensive review.