Inverse Paradox

BACKGROUND

Introduce your business and what you do there.

I work for a home services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse?

We have 8 different services and are trying to convey all of those to our customers. We had a very outdated website and it wasn’t working properly. The customers were having a hard time navigating through the site so we really needed something fresh and up to date. We had worked with a web agency before working with Inverse.

SOLUTION

What was the scope of their involvement?

They started with conducting a questionnaire because we have so many different visions. All of the managers filled out what they wanted, what kind of promotions, and answered all sorts of questions to come up with what content we needed for the website.

Then they put together concepts and different designs using our branding. We reviewed it with the managers. We picked the design we thought would work best. After that, they started designing the website, which is built with WordPress. While they were doing that, internally we were working on writing the content for the website. We collaborated closely with them and they gave us deadlines of when they needed different things, which was very helpful.

The website has all the services listed on the front, with a drop-down menu where users can go in and pick specific services they’re looking for within that area. We really liked that.

What is the team dynamic?

Our team was fantastic. I worked closely with 2 staff members, Sarah [Creative Director, Inverse Paradox], who did the design, and Clare [Project Manager, Inverse Paradox], who was our project manager. I primarily spoke to Clare. I would send her all the copies and she’d give me feedback.

I’m sure there was a whole team of programmers who were developing the website on the backend, I just didn’t interact with them. I did also interact with Matt [Director of Sales, Inverse Paradox], who was my salesperson.

How did you come to work with Inverse?

We received a recommendation from other Inverse Paradox clients. When Inverse Paradox came in and gave their presentation, we were really happy with what they had to say. We reviewed their proposal and went back and forth a few times. They gave us a schedule of how the project would roll out and then followed through every step of the way.  

We didn’t consider any other agencies. Inverse really seemed to have a good grasp on what needed to be done with our website. I checked out some of their other clients and they had nice, clean designs that we liked. They were up to date on the technology and came very well recommended.

What is the status of this engagement?

We worked together from September 2016 until March 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They turned it around pretty quickly. We had a fast deadline of March 1st and they got that done for us on time. We’ve seen a lot more traffic to our site as well as a lot more form submissions. Our volume has gone up. People aren’t complaining that they’re having trouble navigating our site or paying their bills. We’ve seen a great improvement from it. 

How did Inverse perform from a project management standpoint?

They are a 10. I would email Clare all the information and we would go back and forth on that. I sometimes would interact with her daily. They were very responsive in getting back to us. We worked out a really good schedule. Since we have so many divisions, we were trying to figure out which ones to get done first. If I can’t figure out how to fix something or if I have an emergency, they are very quick to respond.

Everything was delivered within our budget. We really had a hard deadline and they delivered and got it done on time.

What did you find most impressive about them?

They have a quick response time. They really treat you like you’re their only client.

Are there any areas they could improve?

No, I was quite impressed.

Do you have any advice for potential customers?

They’re really good at helping you come up with the concept. If you’re not familiar with what you need or what would work best, they can come up with a great idea for your business and deliver it for you.