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Specializing in WordPress, WooCommerce & Magento

5.0
16 reviews

WE CONNECT PERSONALLY & PROFESSIONALLY. WE DEFINE OVERALL GOALS & EXPECTATION. WE CREATE COMPELLING DESIGNS & CODE. WE SUPPORT QUALITY, TALENT & COMMUNICATION.

Founded 13 years ago, Inverse Paradox is a team of passionate individuals with big-agency talent looking to make a real impact on and off the web for all of our clients. Our people use the same processes and technology as some of the largest agencies and companies use. And our cornerstone of education pushes everyone on our team to continue to learn and advance with every project they take on. They apply theirs skills and professional growth to accomplish the goals of small and large projects alike. This ultimately results in a highly successful product.

Services include:

  • UI/UX Design
  • WordPress website design & development
  • eCommerce solutions
    • WooCommerce
    • Magento
    • BigCommerce
    • Shopofy
  • Accessibility audits & remediation
READ MORE...
 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2007
Show all +
Hulmeville, PA
headquarters
  • 3 Hulme Ave., Johnson House
    Hulmeville, PA 19047
    United States
    2154786586

Reviews

5.0
16 reviews
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WordPress Web Design & Development for Lodge

“They found creative ways to solve problems and communicate effectively.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Aug. 2019
Project summary: 

Inverse Paradox redeveloped and redesigned a WordPress site after a thorough discovery phase. They accepted feedback and changes, also providing site update training services to the internal team.

The Reviewer
 
11- 50 Employees
 
Tunkhannock, Pennsylvania
Executive Director, Endless Mountains Visitors Bureau
 
Verified
The Review
Feedback summary: 

Since working with the partner on website improvements, the team has contributed to boosts across all metrics on Google Analytics. Their attentive project management style and overall focus on solving problems as they arise assisted them in solidifying a long-term partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Located in northeast Pennsylvania, we’re the Endless Mountains Visitors Bureau. I’m the executive director of the bureau.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We needed to completely redo our website for many different reasons. It needed to be optimized for the web and reformatted, but it was getting too costly for us to upkeep on our own.

SOLUTION

What was the scope of their involvement?

First, we examined and restructured the general look and feel of the site. Then, they came up with an outline of the changes and adjustments that we would make. It detailed exactly what steps they would take to improve the site. Additionally, they pointed out our bright spots, like which pages had the most hits on the site currently. 

Once they built the website, we spent about a month reviewing, providing feedback, and making changes to the product before going live. They gave us training on how to use the backend to make updates and change information on our site. That was exactly what we needed. 

Once we went live, they were diligent about fixing problems as they came up and being responsive to our questions. We recently signed another contract with them that will involve more training and general maintenance. 

What is the team composition?

During the process, we mainly worked with Alicia (Project Manager, Inverse Paradox) and Katie (Director of Development, Inverse Paradox). Now, we’re working with their support team, which is composed of two different people who follow up on questions that we have. 

How did you come to work with Inverse Paradox?

We were looking at a number of different website companies.  The lowest-priced company was so far off the other bids we didn't even consider it.  Inverse Paradox had the next best pricing and when looking at their reviews we decided to choose them.

How much have you invested with them?

Our initial investment was $18,000. Now, we pay them an hourly rate for any issues that pop up.

What is the status of this engagement?

We worked together from January–August 2019. Our team is engaging with them, though.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen increases across metrics on Google Analytics. At this point, we’ve also worked out many of the kinks within the site. Starting in January 2020, we plan on advertising the site more, which will boost the numbers even further. We’ve already seen an increase over last year’s numbers, for sure.   

How did Inverse Paradox perform from a project management standpoint?

We stayed on track throughout the entire process. Through our weekly meetings, we constantly stayed in touch on the project. That really worked well. Our communications fluctuate now. Sometimes, our communication is weekly, and other times we can go a few weeks without being in contact. 

As we approach new projects and plan on adapting our site more in the future, we’re expecting to be more engaged with them. The communication was definitely great during that process.

What did you find most impressive about them?

Their professionalism stood out in their responsiveness. They found creative ways to solve problems and communicate effectively. 

Are there any areas they could improve?

I can’t think of anything because they were great to work with. They continue to impress. 

5.0
Overall Score They’re responsive, which has helped us meet our goals.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We went over deadlines due to changes, but that was always on our end. Their communication was stellar.
  • 5.0 Cost
    Value / within estimates
    Their services were priced well and line up with what I’d expect.
  • 5.0 Quality
    Service & deliverables
    They were easy to collaborate with, and we’re happy with our site.
  • 5.0 NPS
    Willing to refer
    I’ve referred others to them.

Web Design & Dev for Event Planning Company

"Their ability to grasp our vision for the website and deliver exactly what we’re looking for was impressive."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May - Sept. 2019
Project summary: 

Inverse Paradox designed and developed a website for a tradeshow design company. Using the internal team’s layout and content preferences, they handled the entire process and launched the site. 

The Reviewer
 
11- 50 Employees
 
Southhampton, Pennsylvania
Marketing Coordinator, Trade Show Design Company
 
Verified
The Review
Feedback summary: 

The website is user friendly and accurately represents the business, displaying appealing visuals and functioning smoothly. Inverse Paradox was efficient throughout the project, rapidly answering questions and incorporating feedback. Customers can expect a diligent team dedicated to success. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator for an exhibit and tradeshow design company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We hired them to design and develop a website using our layout.

SOLUTION

What was the scope of their involvement?

We had an initial meeting to go over our goals for the site. From there, we provided them with our layouts and explained what we were looking for content-wise. Using these materials, their team built our site page by page. We had a bit of back and forth to tweak their designs before they finalized the site. They also handled getting the platform live, too. 

What is the team composition?

There were three people working with us. Most of my contact was through Katie (Director of Development, Inverse Paradox) and Neil (Founder & CEO, Inverse Paradox) was our initial contact who got everything rolling. 

How did you come to work with Inverse Paradox?

We followed a referral from our technology director who had worked with them in the past. 

How much have you invested with them?

Our project cost under $10,000.  

What is the status of this engagement?

We worked together from May–September 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve gotten great feedback on the site’s layout and visuals. Everything is easy to find and functions well. Since we’re a visual company, it’s important that they presented something that matches us. The movement and look of the site are very friendly for our end users. 

How did Inverse Paradox perform from a project management standpoint?

During the process, we communicated every 2–3 days about changes or feedback on their work. The back and forth was handled quickly, with every question being answered immediately. Everything was timed well, so there was never much waiting on our end. Their team was very responsive to all of our needs. 

What did you find most impressive about them?

Their ability to grasp our vision for the website and deliver exactly what we’re looking for was impressive. We’ve worked with other companies in the past that didn’t get our goals, but Inverse Paradox understood from the get-go.

Are there any areas they could improve?

I can’t think of anything for them to improve; we got everything we asked for. 

Do you have any advice for potential customers?

As long as you’re clear about your goals, they’ll make it a reality. Keep your concepts clear and have an open mind to their ideas. 

5.0
Overall Score From start to end, they gave us everything we needed and we have a great website to show for it.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was turned around very quickly.
  • 5.0 Cost
    Value / within estimates
    From what I know, we definitely got what we paid for and it was reasonable.
  • 5.0 Quality
    Service & deliverables
    Their work was exactly what we wanted and was delivered on time.
  • 5.0 NPS
    Willing to refer
    I’d definitely recommend them; we were very pleased.

WordPress Web Design & Dev for Answering Service

“They provide great support, and I wouldn't consider using anyone else for our web work.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2018 - Jan. 2019
Project summary: 

Inverse Paradox created a new WordPress site for an answering service. They managed the design, made changes where necessary, and offered content guidance.

The Reviewer
 
11- 50 Employees
 
Somers Point, New Jersey
Owner, Answering Service Company
 
Verified
The Review
Feedback summary: 

The process was thorough, and the end results are good. Inverse Paradox completed development within a very short window, and they were very committed to the brand vision.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are an answering service. I'm the owner/manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We needed help creating a new WordPress website.

SOLUTION

What was the scope of their involvement?

We started with an exploratory phase. We determined what the process would look like, and we set our expectations. From there, we started a design phase. I created the content for the site, with their guidance. After the initial process, we went through some redesign phases. They were very thorough, and they delivered a nice website.

What is the team composition?

There was one primary point of contact on their side.

How did you come to work with Inverse Paradox?

We worked with them in the past, and we knew what to expect with them. We didn't consider any other alternatives; we knew we wanted to work with them.

How much have you invested with them?

We spent about $4,500.

What is the status of this engagement?

They started working with us in December 2018, and they completed the site in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a very short window to complete the site, and they bent over backward to get the project done quickly. I receive compliments from prospective customers, and the site looks great. We've seen a slight uptick, but we're in a tough market. We haven't taken advantage of serious SEO campaigns, which might boost our numbers more.

How did Inverse Paradox perform from a project management standpoint?

They provide great support, and I wouldn't consider using anyone else for our web work. We communicated either daily or several times a week during the project.

What did you find most impressive about them?

Their turnaround times are remarkable, and their commitment to our vision came through in the look and feel of the site they built for us.

Are there any areas they could improve?

The only shortcoming with their process was the length of the learning period for some functionality in the site. That had more to do with my time restrictions than with any limitations in their learning process.

Do you have any advice for potential customers?

Know what you want, and do your due diligence from a design and a content standpoint. That will help set the correct expectations at the start and allow for an easier progression and completion process. They will compensate for any deficiencies on your side, and they'll help keep things on track.

5.0
Overall Score They continue to provide good support, and they're a good company to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I set some difficult timelines, and they met all of them.
  • 5.0 Cost
    Value / within estimates
    They worked diligently to make sure my vision was met, and they offered a lot of value.
  • 5.0 Quality
    Service & deliverables
    I'm pleased with their site they built.
  • 5.0 NPS
    Willing to refer

WordPress Web Design for Hotel

“They are absolutely excellent and I would recommend them to anybody, especially to those with local businesses.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jun. - Sept. 2019
Project summary: 

Inverse Paradox developed two WordPress sites for beachfront hotels. Maintaining the brand image, the sites are modern and easy to update. They also provided training on the new platforms.

The Reviewer
 
11- 50 Employees
 
Cape May, New Jersey
Caskia Czworkowski
Marketing Manager, Hotel Macomber
 
Verified
The Review
Feedback summary: 

The project was successful, and the new designs are modern. With Inverse Paradox’s training, the internal team can easily make updates to the sites. Inverse Paradox collaborated well and implemented their partner’s suggestions in order to deliver a quality product.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at two beachfront hotels in Cape May. I basically do all the updates to the website and the marketing for all of our partnerships like booking dot com and TripAdvisor and things like that.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

Our sites weren’t mobile-friendly and needed some major updates. We wanted more guests to book directly from our website.

SOLUTION

What was the scope of their involvement?

They began by asking basic questions about what our goals were, and they redeveloped our site on WordPress. We created a mock site and went back and forth on designs, making changes as needed. We were able to keep a lot of the same color schemes, which was important for our branding.

Then, once the site was ready to launch, they walked me through a quick training on how to use WordPress and certain plugins so I can update content on my own.

What is the team composition?

I just worked with Sarah (Creative Director, Inverse Paradox).

How did you come to work with Inverse Paradox?

I believe the owners of our hotel are friends with Neil, and when we really needed to upgrade the sites, he connected us to Sarah via email.

How much have you invested with them?

We’ve spent about $2,000 for each site, so $4,000 total.

What is the status of this engagement?

The project lasted from June–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s been great. Now I’m able to edit the site for things like changes in room prices. Our new process is way more efficient because it doesn’t take several days for a web developer to implement changes. I can do it myself. Even staff can make suggestions or request changes. We’re able to stay on top of things and haven’t fallen behind.

How did Inverse Paradox perform from a project management standpoint?

From customer service to organization, they were great. They are absolutely excellent and I would recommend them to anybody, especially to those with local businesses. They're very quick to respond and care about their customers. It really felt like we were being guided through something. Their whole team is great.

What did you find most impressive about them?

How quickly they were to deliver and meet our expectations. Their ability to understand their customer’s needs helps them deliver more accurately. They care so much that they want to get things done and out for us how exactly how we wanted.

Are there any areas they could improve?

I don’t have any complaints or suggestions for them.

Do you have any advice for potential customers?

They definitely know what they're doing. So, if you're having a hard time deciding on something, take their advice, because ten out of ten times they have steered me in the right direction. They’re you people can trust and you're going to get the best services out of using them.

5.0
Overall Score I had a great experience and I look forward to continue to work with them in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was done on time or before I expected.
  • 5.0 Cost
    Value / within estimates
    We received more value than what we put in. It was unbelievable.
  • 5.0 Quality
    Service & deliverables
    Everything is up to date and has been modernized.
  • 5.0 NPS
    Willing to refer
    They’re great and can work well with anyone.

WordPress Web Redesign for IT Consulting Firm

“Inverse has been outstanding. We’d hire them again in a heartbeat, without even opening the project for bid.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2016 - Jan 2018
Project summary: 

Inverse Paradox redesigned a website, with a special focus on UX/UI. After assessing the previous site, they worked on technical SEO and added new features to make it more professional.

The Reviewer
 
501-1,000 Employees
 
Philadelphia, Pennsylvania
Senior Manager, IT Service Company
 
Verified
The Review
Feedback summary: 

Inverse was flexible and adapted to changing timelines. They were willing to work with an already-hired branding agency and cared about the project’s success. The team is responsive and organized, avoiding issues that most other agencies encounter. Their work is high-quality and reliable.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of marketing for an IT consulting firm catering to the life sciences and healthcare industries. Life sciences equates to pharmaceuticals and medical devices, while healthcare is comprised of insurers and providers. My role is to manage our marketing strategy and the day-to-day operations of the marketing team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

Our existing website was incredibly outdated. The content hadn’t been updated in almost 11 years, and the design wasn’t up to the professional standards of the space we compete in. We wanted to give it a more contemporary look and feel and improve the user experience.

Our old partners had us draw out the website template, and then they designed based on that. However, we aren’t UX experts, so we found that process hindered the website’s effectiveness. We wanted a partner who’d be able to do dev and UX/UI.

SOLUTION

What was the scope of their involvement?

When Inverse took over, we went through a discovery phase, so they could get to know our business and assess the current site. We’d been working with a separate agency for brand development, which caused a few small issues, but we were all able to work together.

After the initial stage, we moved on to the design phase. Inverse used the visual design style guides provided by our other agency and gave us some design options. Once those were approved, we started development in WordPress. We tested the site and requested changes as needed. We went live with very few problems.

Inverse added advanced animation to parts of the site to make it more engaging. They also simplified navigation, condensing numerous pages. When visitors first come to the site, they can choose between life science or healthcare—depending on their industry—and reach content tailored to them.

A main requirement we had was for the site to make our company look much bigger than it actually was at the time. Inverse did this by implementing various features and functionalities to make the site look professional. They only worked on the technical SEO; they didn’t provide any digital marketing or content creation.

What is the team composition?

We contracted Inverse’s CEO for some consulting hours. We also worked with a project manager and a designer.

How did you come to work with Inverse Paradox?

I knew the founder from high school. When I needed a web developer, they were on my shortlist. We narrowed the list down to three candidates and eventually chose Inverse.

How much have you invested with them?

We spent about $30,000, not including ongoing maintenance.

What is the status of this engagement?

We started working with them in December 2016, and the website went live in January 2018. The project took so long because our company had complications with our acquisition, so we delayed for four months.

We have an ongoing monthly contract with Inverse, and we plan to use them for ongoing development as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received comments—both internally and externally—about the design and how easy the site is to navigate. It’s much better than our old site, from a tech and content standpoint. Inverse has been outstanding. We’d hire them again in a heartbeat, without even opening the project for bid.

How did Inverse Paradox perform from a project management standpoint?

We had a few large on-site meetings for the kickoff and the review of our messaging strategy. We mainly communicated via phone and email, which worked well.

What did you find most impressive about them?

On previous projects of this type, we’d often spend days and even weeks troubleshooting things with the partner. Much to our delight, we never had this problem with Inverse Paradox.

They were willing to work on any task we assigned them, no matter how crazy or difficult. They seemed to care about our project and its success, which meant they’d disagree with us if they thought there was a better solution.

They were also flexible when it came to unique situations, like us hiring another company for branding. Inverse was proactive in making the relationship work so that we’d feel as little tension as possible. Not many other design firms I’ve worked with would be willing to jump through those hoops. Inverse Paradox didn’t just work for a paycheck; they actually cared about accomplishing our project.

Are there any areas they could improve?

They’re lightyears ahead of other firms I’ve worked with. I can’t think of a single problem.

Do you have any advice for future clients of theirs?

Make sure everything they need is ready and finished. Unless Inverse is contracted to do it, have the marketing work completely finished before starting a project.

5.0
Overall Score We're continuing to work with them for support.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Some deadlines were missed, but it was never their fault.
  • 5.0 Cost
    Value / within estimates
    There was an exponential increase in quality between the previous $10,000 website and the current $30,000 one.
  • 5.0 Quality
    Service & deliverables
    They were attentive and accomplished every task we gave them.
  • 5.0 NPS
    Willing to refer

WordPress Web Redesign & Branding for Nonprofit

"They’ve helped our organization provide better care for families facing emotional, academic, and social challenges."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2015 - Sep. 2016
Project summary: 

Inverse Paradox created a modern WordPress site to better connect a nonprofit with the community. A payment function streamlines the donation process and online forms help users register for services.

The Reviewer
 
201- 500 Employees
 
Philadelphia, Pennsylvania
Events and Marketing Coordinator, CORA Services
 
Verified
The Review
Feedback summary: 

The easy-to-use, mobile-friendly site improved accessibility. By providing extensive WordPress training, Inverse Paradox ensured edits could be made in-house, cutting costs. Their thorough project management kept the project on schedule, and they resolved any issues almost immediately.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the events and marketing coordinator for CORA Services. In operation since 1971, We’re a nonprofit that’s assisted families experiencing emotional, academic, and social challenges. We serve the Philadelphia area and have recently expanded into New Jersey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We’d been using the same website since the 1990s and wanted a vendor to help modernize our digital presence. We wanted a website we could easily update and one that reflected our brand.

SOLUTION

What was the scope of their involvement?

Inverse Paradox did a great job of getting to know who we are as an organization. They met with a number of people across several departments and listened to everyone’s priorities. They then used WordPress to build a mobile-friendly site to our specifications.

From our landing page, we now have additional resource pages that provide users with information on addressing academic, emotional, or social challenges. They included an ecommerce function that streamlines the payment process for preschool tuition and allows us to accept payments from event sponsors.

We now have online forms so that parents can easily register kids for our various programs, such as summer camps. These forms can be easily exported into Excel files. Inverse Paradox also automated our email list so that users receive a professional reply after making a donation.

In order to make changes on our old site, we had to make costly requests to our original web designer. The layout Inverse Paradox created is user-friendly, allowing us to make changes in-house. They also provided WordPress training to ensure we understood our new system.

In terms of design, they created new graphics based on our logo.

What is the team composition?

The size of the team changed depending on the phase. We spoke with Matt [Cherepanya, Director of Sales, Inverse Paradox] during our initial meeting. Clare [McKenna, Project Manager, Inverse Paradox] was our main point of contact throughout the project.

How did you come to work with Inverse Paradox?

We considered a few companies, but were impressed by Inverse Paradox’s work on the website of the Northeast Philadelphia Chamber of Commerce, of which CORA Services is a part.

What is the status of this engagement?

We started the project in December 2015 and finished in September 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The easy-to-use layout has made life much easier for both us and our clients. We can make edits easily from our end, and having a mobile-friendly site has made our organization more accessible.

Having modernized our site’s color palette, the new design feels clean and fresh.

How did Inverse Paradox perform from a project management standpoint?

They’re wonderful. We communicated through email, as well as face-to-face meetings. As the person in charge of maintaining the website, I can say that their in-person WordPress lessons were very helpful. I was new to the CMS, but I’ve learned a lot through their instruction. I can call or email them if I have any questions, and they walk me through the problem in a friendly, professional manner. I'm always being educated about the site and I learn something new each time.

What did you find most impressive about them?

One of the great things about Inverse Paradox is their flexibility. We didn’t know much about web development, but they worked with us and kept us on schedule to ensure the site was launched on time.

They’re also highly responsive. They typically responded within an hour if I had any questions, and any issues were resolved within the day.

Are there any areas they could improve?

They're so helpful, I think they should offer WordPress classes.

Do you have any advice for potential customers?

Inverse Paradox was willing to meet at our office, but it’s worth visiting their headquarters to get a sense of their work atmosphere. They have a hip, fresh vibe, and their creative team is very friendly.

5.0
Overall Score They’ve helped our organization provide better care for families facing emotional, academic, and social challenges.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They set a clear schedule and met every deadline.
  • 5.0 Cost
    Value / within estimates
    A quality website gives validity to our organization and helps our organization grow.
  • 5.0 Quality
    Service & deliverables
    The product exceeded our expectations and they provided excellent follow-up.
  • 5.0 NPS
    Willing to refer

WordPress Web Redesign For Home Service Company

“[T]hey can come up with a great idea for your business and deliver it for you.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2016- Mar 2017
Project summary: 

Inverse Paradox redesigned a WordPress website for a manufacturing services firm. They ensured the site listed the multiple different services available in a clear and user-friendly manner, and collaborated on the copy. 

The Reviewer
 
51 - 200 Employees
 
Souderton, Pennsylvania
Marketing Director, Home Service Company
 
Verified
The Review
Feedback summary: 

The website was completed within the required tight deadline and set budget, and the team was responsive and helpful at all times. Traffic to the site has increased, including the volume of form submissions. There has been no negative feedback and the result has been an excellent improvement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for a home services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse?

We have 8 different services and are trying to convey all of those to our customers. We had a very outdated website and it wasn’t working properly. The customers were having a hard time navigating through the site so we really needed something fresh and up to date. We had worked with a web agency before working with Inverse.

SOLUTION

What was the scope of their involvement?

They started with conducting a questionnaire because we have so many different visions. All of the managers filled out what they wanted, what kind of promotions, and answered all sorts of questions to come up with what content we needed for the website.

Then they put together concepts and different designs using our branding. We reviewed it with the managers. We picked the design we thought would work best. After that, they started designing the website, which is built with WordPress. While they were doing that, internally we were working on writing the content for the website. We collaborated closely with them and they gave us deadlines of when they needed different things, which was very helpful.

The website has all the services listed on the front, with a drop-down menu where users can go in and pick specific services they’re looking for within that area. We really liked that.

What is the team dynamic?

Our team was fantastic. I worked closely with 2 staff members, Sarah [Creative Director, Inverse Paradox], who did the design, and Clare [Project Manager, Inverse Paradox], who was our project manager. I primarily spoke to Clare. I would send her all the copies and she’d give me feedback.

I’m sure there was a whole team of programmers who were developing the website on the backend, I just didn’t interact with them. I did also interact with Matt [Director of Sales, Inverse Paradox], who was my salesperson.

How did you come to work with Inverse?

We received a recommendation from other Inverse Paradox clients. When Inverse Paradox came in and gave their presentation, we were really happy with what they had to say. We reviewed their proposal and went back and forth a few times. They gave us a schedule of how the project would roll out and then followed through every step of the way.  

We didn’t consider any other agencies. Inverse really seemed to have a good grasp on what needed to be done with our website. I checked out some of their other clients and they had nice, clean designs that we liked. They were up to date on the technology and came very well recommended.

What is the status of this engagement?

We worked together from September 2016 until March 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They turned it around pretty quickly. We had a fast deadline of March 1st and they got that done for us on time. We’ve seen a lot more traffic to our site as well as a lot more form submissions. Our volume has gone up. People aren’t complaining that they’re having trouble navigating our site or paying their bills. We’ve seen a great improvement from it. 

How did Inverse perform from a project management standpoint?

They are a 10. I would email Clare all the information and we would go back and forth on that. I sometimes would interact with her daily. They were very responsive in getting back to us. We worked out a really good schedule. Since we have so many divisions, we were trying to figure out which ones to get done first. If I can’t figure out how to fix something or if I have an emergency, they are very quick to respond.

Everything was delivered within our budget. We really had a hard deadline and they delivered and got it done on time.

What did you find most impressive about them?

They have a quick response time. They really treat you like you’re their only client.

Are there any areas they could improve?

No, I was quite impressed.

Do you have any advice for potential customers?

They’re really good at helping you come up with the concept. If you’re not familiar with what you need or what would work best, they can come up with a great idea for your business and deliver it for you.

5.0
Overall Score They really did a fantastic job.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had a schedule of deadlines. It was a group effort to meet the deadlines, which everyone was involved with.
  • 5.0 Cost
    Value / within estimates
    It was worth the investment because a website is the face of your business.
  • 5.0 Quality
    Service & deliverables
    They launched the website on time. They came through on everything they promised.
  • 5.0 NPS
    Willing to refer
    I’ve already referred them.

Magento Development & Website Design for Stamp Company

“[F]ar and away the best choice.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2014 - Ongoing
Project summary: 

Inverse Paradox is building a website and e-commerce site. Deliverables include credit card integration, a shopping cart, and a secure customer login for the shipping and payment portals.

The Reviewer
 
11-50 Employees
 
Jenkintown, Pennsylvania
Owner, Apfelbaum, Inc.
 
Verified
The Review
Feedback summary: 

The team’s understanding of the unique business model is a core strength. Their designs will make the sites cleaner and easier to navigate for customers. Their responsiveness is also especially noteworthy.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are buyers and sellers of collectible stamps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We needed a more user-friendly website and e-commerce site. The solution needs to improve efficiency of internal operations, and make it easier for customers to place orders.

SOLUTION

What was the scope of their involvement?

The initial scope of work was to help with an e-commerce site that another company created on the Magento platform. They identified why it wasn't working, and fixed it.

They’re currently building a new website and e-commerce site. They send over designs for us to approve, then develop, build, and test both sites. The e-commerce site will include credit card integrations and a shopping cart. It will also have a secure customer login for the shipping and payment portals.

What is the team dynamic?
 

Our initial contact was Neil [Harner, Director of Business Development, Inverse Paradox] and we did speak & meet with him, but our main contact during the building of the site is Alisha who is our project manager. We email and call whenever we want or need to. She is very responsive and helpful.

How did you come to work with Inverse Paradox?

Inverse was one of the companies we spoke with four years ago when we were looking to create the website and e-commerce site. We selected a different company because they were among the less expensive options, and it was a terrible experience.

We were very impressed with Neil, which is why we asked Inverse to step in and fix the problems. They understood our specialized field and did a great job. It was an easy decision to use them again when we decided to upgrade both sites.

What is the status of this engagement?

The initial engagement was four years ago. The work on the new website and e-commerce site is almost done.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their fix of the old e-commerce site was very successful. From an aesthetic point of view, the new sites will be cleaner and easier to navigate. We fully anticipate the sites will work better for customers once launched.

How did Inverse Paradox perform from a project management standpoint?

We have a standing weekly phone call, and they’re available via email whenever I need them. Any requests that I've had, they’re able to take care of in a timely manner.

What did you find most impressive about them?

Their understanding of our unique business model is a core strength. They can do anything we ask, seemingly with ease. Neil is knowledgeable and eloquent, and able to explain technology concepts in a way that we can understand.

Do you have any advice for potential customers?

Don't necessarily go with the least expensive option.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always meet their deadlines.
  • 5.0 Cost
    Value / within estimates
    Great value for the cost.
  • 5.0 Quality
    Service & deliverables
    Excellent service and deliverables.
  • 5.0 NPS
    Willing to refer
    Yes, because they're fabulous.

Web Dev Implementation for Restaurant Group

"We appreciated how they were keeping us constantly ingrained in the process ..."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2006 - Ongoing
Project summary: 

Inverse Paradox redesigned the website for a chain restaurant group in Pennsylvania. They implemented an online ordering system to the new site to improve the customer experience.

The Reviewer
 
1,000 - 5,000 Employees
 
Quakertown, Pennsylvania
Patricia Meyers
Director of Marketing, Lehigh Valley Restaurant Group
 
Verified
The Review
Feedback summary: 

After the launch of the new site, both unique users and pageviews saw a sharp increase. The client loved the new sites mobile friendly design, and appreciated how Inverse Paradox kept them in the loop throughout the entire process. The client retains Inverse Paradox as their digital partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My name is Patricia Meyers, I'm the director of marketing for Lehigh Valley Restaurant Group. We are a franchise of Red Robin restaurants covering eastern, northeastern, and central Pennsylvania.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

It was primarily brand awareness. We work Red Robin Corporate, that owns 500-plus restaurants. But we wanted something that was more localized because we are locally owned and operated in Pennsylvania. We wanted our own website where we could control content and where our local guests could visit, as opposed to generalized information from a corporate site. Inverse Paradox created our website from scratch. And when we updated our website, we continued to use Inverse Paradox for minor improvments. The website also incorporated catering and online ordering.

SOLUTION

What was the scope of their involvement?

We worked with our account rep to create a plan to update our existing site, which wasn’t mobile friendly. We wanted to have something that had worked seamlessly on mobile and desktop, as opposed to the two separate websites that we originally had. And our parent company, Red Robin Corporate, had updated their website- so we wanted a similar look and feel, so that we're keeping in line with their brand standard. So we worked with Inverse Paradox to create that, and they pretty much kept us in the loop for every single portion of the development process; designing the wireframes, screenshots of what it would look like, creating the site, and then making it functional so that we could test it. And we went through a step by step with them before it went live. It is a Wordpress site.

What is the team dynamic?

I am unsure of the number of developers that worked on the project. Alicia was the project manager. And then there was Claire, who gave us updates that I would need or any functionality items that came up after using the website. When we were developing the website, we spoken often with Alicia in the beginning. But once it went live, we communicated more with Claire.

How did you come to work with Inverse Paradox?

Neil (Inverse Paradox Owner) used to work for our franchise back in the day. He used to work in one of our restaurants before he created Inverse Paradox. So that's how we have that connection with them.

How much have you invested with them?

They host our website. So we actually do a monthly fee which is pretty minimal. It's roughly $200 a year. And when we updated our website, it was cost $10,000 And anything additional that we do is on an hourly rate basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've had positive numbers as far as pageviews and users go, which we're happy with. And since the incorporation of the catering and online ordering piece, we're pretty happy with how everything's working. We're pushing everyone to our website for those two items. I think a big portion of our user increase was due to the fact that we finally merged our two websites. Being able to have this localized site kind of gives us a nice feel of where we're going.

We are more mobile friendly, more eye-catching, which really helps to increase our pageviews. We can actually reach out to everyone that was looking on the phone because before it was very limited. And we know we still have some tweaks that we want to make, but right now we're just very happy with how everything’s working

How did Inverse Paradox perform from a project management standpoint?

Very well. They're very professional. They were honest and up front with us when we had ideas of what we wanted to do as far as the design. And they gave us their honest opinion of certain things that would work well and certain things where they thought might not. We appreciated how they were keeping us constantly ingrained in the process, so that we knew from start to finish, everything that was going on and approving everything.

What did you find most impressive about them?

For them, it's their ability to figure out any problem that we have,. For example, we have a company media kit that we use, and it's a print document, and we thought to try to take that print item and figure out how to make it something that you can read and look through on our site. So it wasn't an easy project because there's a lot of pictures, a lot of information involved in wanting to make sure that it was still easy to view, whether it was desktop or mobile. But they were able to figure that out and take that projects on.

Are there any areas they could improve?

No - Inverse Paradox is a great group to work with, and it shows in the fact that we've been partners with them for years.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've always worked very well with our scheduling.
  • 5.0 Cost
    Value / within estimates
    You just couldn't beat their pricing.
  • 5.0 Quality
    Service & deliverables
    Their quality has always been great.
  • 5.0 NPS
    Willing to refer

Web Redesign and Increased Brand Awareness

"Our fire incident was a nightmare, but Inverse Paradox knew exactly what to do."

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5.0

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2014 - Ongoing
Project summary: 

Inverse Paradox helps develop sites that promote food products. Initially, the team refreshed the user interface design on WordPress. They also hosted the site after a fire destroyed the company’s servers.

The Reviewer
 
501-1000 Employees
 
Philadelphia, Pennsylvania
Kevin Rider
Senior Marketing Manager, Dietz & Watson
 
Verified
The Review
Feedback summary: 

Inverse Paradox swiftly provided mission-critical services after a fire, which allowed the company to maintain an online presence. This high responsiveness is apparent even in the daily interactions with the team, from the account manager up to the principal.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the senior marketing manager of Dietz & Watson. We are a family-owned company producing over 750 unique items — deli meats, cheeses, hot dogs, sausages, and similar products. When our customers ask for something new, we never tell them no. We have been in business for 28 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We were trying to update our website and launch a few microsites for brand building and awareness. For a few years, we worked with a larger development firm that managed and developed our sites. However, we realized that they were too big for us. I then went to a smaller, 2-person company in Philadelphia, but the results weren’t what we wanted. We’re always looking to test and push the envelope on new things. Because of this, we needed a partner who could get things done.

SOLUTION

What was the scope of their involvement?

The initial project focused on getting off of our old CMS [content management system] and adopting a new user-friendly platform. From a creative standpoint, we were looking to reskin and update our website. The content was more of a merge with our current internal databases, so much of the infrastructure was already in place. It was simply a matter of building a new site backend on WordPress and redesigning the frontend. Inverse Paradox also came up with a few revisions and recommendations for optimization and user experience.

After 1 ½ to 2 months, we had a fire in the warehouse that stored all of our servers. Along with our IT team, Inverse Paradox jumped into action. As a result, we managed to launch the site 6 months early. It didn’t have all its pages, but there were enough for us to have an online presence. Inverse Paradox understood a lot of our concerns and questions about where we would be housing the new site. Inverse Paradox hosted the site on their servers and got our company up and running.

We still had to revise and update the site, creating a final version with a blog and all other integrations worked into it. Inverse Paradox started work on revisions and updates to the wireframe. We had about 4–5 revisions. They worked with our internal team on the creative part. The site was launched with full usability over a 3-month time period. It could have gone faster, but many of the timing issues were on us. We needed to get the right stakeholders to approve the designs. Inverse Paradox remained accountable, and they made revisions on our site within a week of us sending our notes.

We also wanted to have video integration on our homepage slider, preferably with a fast load time. At first, IT told us it would be a lot to ask for because of the required bandwidth. However, we wanted to show highlights of the new commercial we were running. In case consumers saw the commercial on TV and searched for our page, they would know they’ve come to the right place. There were a couple of visual cues iconic to that commercial, and Inverse Paradox was able to integrate that with WordPress. They also gave us a nice tool with which we could load video files for background playback instead of stock images.

In total, Inverse Paradox has redeveloped 5 sites, some of which we’re in the middle of reworking. We also ask them to create new pages and custom wireframes for promotions.

I don’t know how large their team is, which can be viewed as a good thing from a customer satisfaction standpoint. Our account rep has been available every day between 8:30 and 6:00. He answers feedback questions and relays information from his team. There is at least one other, higher account manager who has stepped in on high-profile projects that required additional team members. Inverse Paradox’s principal has also been available at a moment’s notice. It has been nice to see him take pride in the work and provide clarity when needed. There are 1–2 developers working on our site, but I’ve only interacted with the account managers. Some people would view it as a negative, but I don’t mind having streamlined communication.

How did you come to work with Inverse Paradox?

We found Inverse Paradox through one of our designers. I met their principal, who pitched how he could save the project we already had. He also promised to deliver within a certain time period, meeting our key promotional season. Neil [Co-Founder and Director of Business Development, Inverse Paradox] came to us and presented the tools he could offer for getting our development and maintenance under one roof. He told us that he’d either done it before or could take up the new challenge. We were looking for someone who had the bandwidth and team to get answers back to us and grow with our company. It was an easy selection.

What is the status of this engagement?

We started working with Inverse Paradox in February 2014.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Much of our site was meant for building our brand. Our bounce rate has gone down, and our site visits have gone up organically, but I can’t necessarily say if this was a direct result of Inverse Paradox’s work. We have a few other partners and internal teams that are accountable for this.

Inverse Paradox has resolved many of our concerns with customer service, particularly about having interactions with real people. This is important when it comes to kicking off a new campaign or program, all the way down to the day-to-day contact on site and server updates.

How did Inverse Paradox perform from a project management standpoint?

We communicate with Inverse Paradox on a weekly basis. If I have comments or notes for them, I will usually do it twice a week as a follow-up. Our lead contact is their customer service person. He hardly ever says no, but also doesn’t say yes without any thought. They’ve made sure that any project can be executed within the timeframe. They are honest about hours and industry standards. There were no delays from Inverse Paradox’s side. They’ve done a good job from a project management standpoint.

What did you find most impressive about Inverse Paradox?

They’re a true partner. Our fire incident was a nightmare, but Inverse Paradox knew exactly what to do. They jumped right on it without asking any questions. That was enough of a result to make them stand out.

I’m impressed by the fact that Neil is involved in many of the projects and conversations, although he doesn’t necessarily have to be. I don’t think we’re his largest customer by any means, but he’s definitely made us feel valued. He makes sure that the team thinks in a proactive way and not just trying to get the projects done and off their plate. It seems that he’s developing and growing with us as a brand, which is nice.

Are there any areas Inverse Paradox could improve?

No. They’re quite good.

What tips or recommendations could you share that might increase the likelihood of success with Inverse Paradox?

Make sure that the internal team knows exactly what it wants. Coming in with a clear vision will make the design and development process way more streamlined. Inverse Paradox is a smaller firm, although they do have a lot of resources. They run a lean ship, and they keep costs down because of this. However, the creative, thinking-outside-the-box element is sometimes lacking. They give clients exactly what they ask for, so it’s important to know what to ask.

5.0
Overall Score They’re awesome.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They ensure that the set deadlines can actually be met.
  • 5.0 Cost
    Value / within estimates
    Inverse Paradox doesn’t have the overhead found in larger agencies.
  • 4.0 Quality
    Service & deliverables
    The team is really just there to execute what you ask for, so they can’t work like a design firm and provide multiple displays. We’re also not paying the high price that a firm like that might have.
  • 5.0 NPS
    Willing to refer