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Specializing in WordPress, WooCommerce & Magento

5.0
22 reviews

WE CONNECT PERSONALLY & PROFESSIONALLY. WE DEFINE OVERALL GOALS & EXPECTATION. WE CREATE COMPELLING DESIGNS & CODE. WE SUPPORT QUALITY, TALENT & COMMUNICATION.

Founded 13 years ago, Inverse Paradox is a team of passionate individuals with big-agency talent looking to make a real impact on and off the web for all of our clients. Our people use the same processes and technology as some of the largest agencies and companies use. And our cornerstone of education pushes everyone on our team to continue to learn and advance with every project they take on. They apply theirs skills and professional growth to accomplish the goals of small and large projects alike. This ultimately results in a highly successful product.

Services include:

  • UI/UX Design
  • WordPress website design & development
  • eCommerce solutions
    • WooCommerce
    • Magento
    • BigCommerce
    • Shopofy
  • Accessibility audits & remediation
READ MORE...
 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2007
Show all +
Hulmeville, PA
headquarters
  • 3 Hulme Ave., Johnson House
    Hulmeville, PA 19047
    United States
    2154786586

Reviews

5.0
22 reviews
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CMS & Web Properties Development for Home Remodeling Company

"Not only has the work been great, but they've gone above and beyond to make us happy as a client."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2012 - Ongoing
Project summary: 

The team at Inverse Paradox improved the backend of the client’s website and installed add-ons such as a CRM platform. They continue to provide updates to improve the client’s digital presence. 

The Reviewer
 
1001-5000 Employees
 
Philadelphia, Pennsylvania
Ray Lodato
Director of Digital Communications, Home Remodeling Company
 
Verified
The Review
Feedback summary: 

Inverse Paradox delivered an updated website that improved the client’s bottom line. They’re quick to respond in times of crisis and offer innovative solutions. Though communication between developers and project managers could be improved, they ensure that the client is fully satisfied. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I manage the digital strategy for a home remodeling company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We wanted to update our website properties, specifically the backend. We had worked with another vendor who wasn’t able to get the website to a point where it was easy for us to update or make changes because the coding was overly complicated.

SOLUTION

What was the scope of their involvement?

The team at Inverse Paradox recoded the backend of our site to make it easier to do smaller updates in the future. They also integrated our CRM platform and Google Tag Manager. 

What is the team composition?

I’ve worked with three people at the company, but there’s probably more behind the scenes. My main point of contact is Neil (Owner, Inverse Paradox). I also worked with a project manager and on occasion, I’ve interfaced with the developers.

How did you come to work with Inverse Paradox?

I’m not sure how we found them originally, but I think it was through a referral from an Internet vendor. 

How much have you invested with them?

We’ve spent between $40,000-$75,000. 

What is the status of this engagement?

We first started working with Inverse Paradox around 2012 and we’re working on a project as we speak. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of the biggest ways they’ve impacted our business is by saving us time and money. We’re able to manipulate the website in ways that we couldn’t before. Even when we want to make larger creative changes, it is far less complicated and expensive than it used to be. In terms of human cost and business capital, it’s been a big win. 

How did Inverse Paradox perform from a project management standpoint?

We typically communicate via email or phone calls. Occasionally, we’ll have in-person meetings at the beginning or end of a large project. They’re able to respond and provide assistance on short notice. They’ve been excellent to work with when navigating more difficult situations. 

What did you find most impressive about them?

Not only has the work been great, but they've gone above and beyond to make us happy as a client.  They’re great communicators and always available in times of need. 

Are there any areas they could improve?

Sometimes things can get lost in translation between the developer and project manager. It hasn’t been a problem, but sometimes we have to go back and forth to clarify things. 

Do you have any advice for potential customers?

It’s beneficial to use them as a sounding board and potentially have them consult on solutions, rather than have them work as executors exclusively.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Promotional Website Dev for Content Marketing Agency

“It’s clear that they value our time, always getting back to me in a timely manner.”

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. - Jan. 2019
Project summary: 

After their partner was acquired by an external company, Inverse Paradox redesigned a project management company’s website to communicate information regarding the changes in service offerings to clients.

The Reviewer
 
51-200
 
Hopkins, Minnesota
Sharmi De Silva
Director of Marketing
 
Verified
The Review
Feedback summary: 

Despite intending to close their office over the holidays, the team offered their services over their break to execute changes and adjustments to the new design. That allowed for a smooth launch, satisfying the internal team. They demonstrated a respectful, attentive attitude throughout the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at a project management company that specializes in commercial facility maintenance, remodeling, and construction projects. We work with the top third of the top 100 retailers in the country.  

For instance, when a company wants to change the color of their interior walls in brick and mortar locations, we execute that change across hundreds of locations in a few weeks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We were acquired by another company in April 2019. They chose to move forward with our brand, but we needed to merge some of our new service offerings on our website.

SOLUTION

What was the scope of their involvement?

I knew which services would have to be added to our site to communicate our new offerings properly. So, I was able to provide them with a rough plan on what changes needed to be made.

The bulk of the work involved merging and overhauling the site to reflect our new value add to customers. The site redesign went into effect in January 2020. The website is built in WordPress. That was important to us for SEO purposes, as we update the site often with new content.

What is the team composition?

I worked with a project manager. Our first contact left the role midway through the engagement, so we were reassigned to another project manager that I’d collaborated with on a previous project.

How did you come to work with Inverse Paradox?

Our company chose to work with them before I joined the team. When I came on board, I wanted to implement a formal SEO strategy. After working with them on that, I was happy with their responsiveness. So, we decided to continue our partnership with them. 

How much have you invested with them?

We spent a bit over $3,000.

What is the status of this engagement?

The project lasted from October 2019–January 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched right before the holidays, leaving people on my team time to dig into the project. Even though they were supposed to be closed over the holidays, we were able to contact them to make changes to the site. We were happy that they were still committed to work with us despite the holiday break. They captured the company’s vision for the site while also providing us with great customer service. 

How did Inverse Paradox perform from a project management standpoint?

They were able to keep things moving while keeping me well informed about their progress. Of course, the challenge was in the turnover of project managers. They couldn’t have planned for that, but a few elements of the project did get lost in that shuffle. 

What did you find most impressive about them?

Their responsiveness impressed me the most. It’s clear that they value our time, always getting back to me in a timely manner. That shows a lot of respect on their part.

Are there any areas they could improve?

The handoff between project managers could’ve been a bit smoother through note-taking. We had a lot of email communication that involved reiterating requests, and they probably could’ve done a bit of digging into what I requested previously.  

Do you have any advice for potential customers?

Make sure connecting with and have a good rapport with your project manager. Additionally, it’s a good idea to get conversations in writing, so you don’t get misunderstood in translation.  

5.0
Overall Score The only caveat would be the turnover, but I don’t think that was their fault at all.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    The value was definitely worth the cost.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d recommend them to anybody.

Development for a Food Services Company

“There was no struggle between us throughout the course of the entire engagement.”

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5.0

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2018 - Sept. 2019
Project summary: 

Inverse Paradox developed a custom WordPress platform for a food service management company, building personalized menu planning and recommendations into both set programs and a comprehensive database.

The Reviewer
 
51-200 Employees
 
East Norriton, Pennsylvania
Director, Food Services Company
 
Verified
The Review
Feedback summary: 

The final product completely satisfied all project stakeholders, fulfilling functionality requirements and exceeding expectations in terms of design and user flows. The Inverse Paradox team demonstrated excellent communication skills and customer service throughout the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing for a large contract food service company that provides on-site preparation or delivery to facilities like schools, healthcare providers, and residential communities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We saw an opportunity to add an additional business model to our existing contract food service. Our company goes back to nearly the 1800s, and we have a lot of institutional knowledge about the specific dietary preferences and requirements of a variety of communities, so we decided to create a meal programming platform for group home settings.

SOLUTION

What was the scope of their involvement?

Inverse Paradox built a custom WordPress website for us to interact with our customers around their specific food service needs. We had a lot of information on our previous website — including recipes, portion sizes, and modifications — but we really didn’t like the way the output was structured. Their team provided end-to-end development work to help present that information to our clients in a personalized and modifiable way.

Our platform provides a set of cycling seasonal menus for residential staff who are not necessarily familiar with professional food service technology. It allows them to understand the ingredients they are using, change the recipe size for their number of residents, and access nutritional analysis for individuals with specific dietary restrictions.

After that, Inverse Paradox built a section that provides more of a resource with helpful tips and menus on-demand for our customers — whether that’s for themed meals or holidays — that includes shopping recommendations and dietary modifications for people with specific needs.

What is the team composition?

All of our work with them flowed through their project manager, but there were maybe 1–2 other members of their team working on our site overall.

How did you come to work with Inverse Paradox?

We spoke to three different web developers at the beginning of the project, and we all felt very strongly that Inverse Paradox understood exactly what we were trying to accomplish. They gave us the initial confidence to move forward with them based on their ability to complete our requirements.

How much have you invested with them?

We spent somewhere between $10,000–$50,000 on the project in total.

What is the status of this engagement?

We worked for about 10 months, from December 2018–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As far as metrics, we didn’t have anything set up ahead of time, but we were highly satisfied with the quality of their work throughout the project. Working with them was extremely effective and efficient, and we ended up with exactly the website that we were looking for.

How did Inverse Paradox perform from a project management standpoint?

Their project manager was consistently available whenever I needed to talk about a situation or issue that I didn’t thoroughly understand. I have had much worse experiences with project managers in the past, and the ability to access their expertise and insight whenever we needed guidance on where to go was a huge benefit to the project.

What did you find most impressive about them?

A lot of people have the knowledge and expertise necessary to complete a strict scope of work, but their communication skills make the process of working with them much easier than a lot of other companies. There was no struggle between us throughout the course of the entire engagement.

Are there any areas they could improve?

We were extremely happy with the end solution so I don’t think there’s anything that I could say they need to improve upon.

Do you have any advice for potential customers?

I would recommend that anyone looking to complete a project like this work with them.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for IT Consulting Company

"They really knew their stuff."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2017
Project summary: 

Inverse Paradox redesigned the client’s website as part of a rebranding effort. They were able to smoothly migrate content from HubSpot to Oracle Eloqua and continue to provide maintenance on the site.

The Reviewer
 
501-1000 Employees
 
East Norriton, Pennsylvania
Allie Stonaker
Business Marketing Manager, HighPoint Solutions
 
Verified
The Review
Feedback summary: 

Inverse Paradox was able to streamline the site and it is much easier to navigate and looks more professional. They had great communication skills and always kept everyone in the loop. Continuing to be responsive, they fixed any issue quickly.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was previously a senior graphic designer at High Point Solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We were going through a structural rebrand, so we hired them to redesign our website. Since we were working with several vendors, it made the project difficult. Our national campaign had a very tight timeline. The campaign was going to be part of our new brand, so we wanted to include a few pages of a newly renovated website.

SOLUTION

What was the scope of their involvement?

Inverse Paradox worked with one of our other vendors on the site. Our old site had over 270 pages and they were able to get it down to around 30. We had to migrate from HubSpot to Oracle Eloqua. They also incorporated several new animations to the website. Since our site was launched, they have continued to provide maintenance. 

What is the team composition?

Our project manager was Clare (Former Digital Project Manager, Inverse Paradox), but we worked with Neil (Founder & CEO, Inverse Paradox) and Katie (Director of Development, Inverse Paradox) as well.

How did you come to work with Inverse Paradox?

My marketing manager at the time was looking for someone local and Inverse Paradox wasn't too far from us. We narrowed it down to two companies and after meeting with Neil, our executive was very impressed with his level of expertise so it was a no-brainer for us to go with them.

What is the status of this engagement?

We worked with them in 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our internal team was really happy with the site and its functionality is so much better. The site is much easier to navigate and very professional.

How did Inverse Paradox perform from a project management standpoint?

They were great to communicate with; Clare set up weekly calls and sometimes we looped in our brand agency. There were always people attending the meeting to make sure everyone was one the same page. We were constantly updating project calendars to make sure we were meeting those milestones. They were very responsive and fixed things instantly.

What did you find most impressive about them?

They really knew their stuff. We had an issue migrating from HubSpot to Oracle Eloqua and were running into many issues; our internal team was supposed to be handling it and they were telling us there was no solution. I called Inverse Paradox and they took care of it right away.

Are there any areas they could improve?

No, nothing comes to mind. Everyone has been really happy with their work.

Do you have any advice for potential customers?

Be clear about what you want upfront and they will get it for you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    If any deadlines were missed, it was from a hold up on our end.
  • 5.0 Cost
    Value / within estimates
    We definitely got the most out of our investment that we could have.
  • 5.0 Quality
    Service & deliverables
    We got exactly what we asked for. They would present better options when necessary and everything was delivered on time.
  • 5.0 NPS
    Willing to refer

Web Dev for Beauty Product Company

"They made us feel like we were the only customer."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2018 - Mar. 2019
Project summary: 

Inverse Paradox built a WooCommerce website with PayPal integration and influencer features for a beauty product company. They managed third-party vendors to create logos and provide images as well.

The Reviewer
 
1-10 Employees
 
Philadelphia Metro Area
Lorenzo Nicastro
Co-Founder, Healthy Innovative Products, LLC
 
Verified
The Review
Feedback summary: 

The website launched and received compliments from internal and external stakeholders. Inverse Paradox produced high-quality e-commerce development work. The team was patient and quick to answer questions, timely in deliveries, and diligent throughout the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of Healthy Innovative Products, LLC. The website was for our new brand Lova Naturals®.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We had no experience with web development or marketing and needed someone to develop our website.

SOLUTION

What was the scope of their involvement?

Inverse Paradox developed our website with WooCommerce. Our site was intended to enable individuals to purchase products on the site. We also wanted to create an affiliate influencer program. In doing so, we needed to have a coupon code that our influencers could have and we’d be able to track the usage of this coupon code.

We put together the content for our website prior to hiring Inverse Paradox. Since we had no experience, they made us aware of the things we were missing. They introduced us to individuals to help us put together logos for our company as well as photography and images for our site. 

What is the team composition?

We started off with their sales rep. There were around six people, but I’m not sure how many were working in the background. Neil (Founder & CEO, Inverse Paradox) was hands-on as well. When I had to directly ask him questions, he answered quickly.

How did you come to work with Inverse Paradox?

We drove by their building every time we went to church. We were searching for web developers and they were there. We did a process of due diligence and looked at a number of different companies. There were at least 3–4 other companies being considered. We felt Inverse Paradox was the best.

How much have you invested with them?

We spent $10,000–$25,000.

What is the status of this engagement?

We worked together from June 2018 until March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website went live in March 2019. Prior to that, we never had a brand on the marketplace. Everyone who has seen the site said they were impressed with it.

How did Inverse Paradox perform from a project management standpoint?

Inverse Paradox held our hand through the whole process. We had weekly meetings, and even after the project was complete, they were very responsive in everything. They made us feel like we were the only customer.

What did you find most impressive about them?

They were willing to answer any questions I had. Neil was patient about my ignorance of the whole topic of websites and anything associated with it. For example, he guided us through setting up PayPal and ensuring we met the sales tax guidelines for every state. It was all new to me, and they helped me. They also introduced us to many companies to get the projects done. Inverse Paradox went above and beyond.

While they were working on our project, they were in the process of moving their headquarters. We also were working through major holidays like Thanksgiving, Christmas, and New Year’s. There were no hiccups during that time; it all went very smoothly.

Are there any areas they could improve?

There’s nothing I’d have them improve.

Do you have any advice for potential customers?

If you’re on a tight timeline and ensure that you hit every milestone, be prepared. Create all your content and images in advance. Additionally, people overlook the fine print at the bottom of your website that defines terms of shipping and policies for your website that you think nobody reads. However, you need that too.

If you don’t have that content ready upfront, they will help you and give you guidance. However, if you want things to run smoothly and be completed on a timely manner, you need to prepare all those things.

5.0
Overall Score We intend to make additional products and many modifications to our website in the future. I’ll go back to Inverse Paradox.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    After shopping around, I knew what they were delivering compared to the others.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I highly recommend them to anyone starting from scratch that has no previous experience in this whole area.

WordPress Web Design & Dev for Consulting Firm

"We were never concerned that the team wouldn’t be responsive to our needs throughout the project."

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4.5

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Feb. - Apr. 2019
Project summary: 

Inverse Paradox designed and built a custom website for a consulting firm that showcased their previous projects, achievements, and professional capabilities.

The Reviewer
 
1-10 Employees
 
Pennsylvania
Member, Consulting Firm
 
Verified
The Review
Feedback summary: 

Internal stakeholders feel the website Inverse Paradox designed has given their clients the reassurance they need to feel comfortable pursuing their consulting services. The team delivered on every aspect of the project and provided much-appreciated honest feedback along the way.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a member of a consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We needed to create a website that would establish credibility with our clients by showcasing our achievements and capabilities.

SOLUTION

What was the scope of their involvement?

Inverse Paradox was involved in each phase of the project. They began by consulting with us on our goals and objectives, as well as our design preferences. Then, they put together a static draft that we were able to review and discuss.

The team built the website on WordPress and collaborated with us on ideas for the initial rollout of the site once it was completed. 

They also provided some SEO and PPC work, though that wasn’t our main concern as we weren’t looking to procure new customers so much as provide reassurance to leads and clients we already had.

What is the team composition?

Sarah (Creative Director, Inverse Paradox) was our primary contact, though she had a team who supported her. 

How did you come to work with Inverse Paradox?

When we identified our need for a new website, we had about two or three different agencies we were considering. 

One of my partners was recommended Inverse Paradox by a marketing contact, and after meeting with them and reviewing their proposals, we ultimately decided the team would be a good fit.

How much have you invested with them?

We spent around $4,500 on the website development.

What is the status of this engagement?

The project lasted from February-April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After the launch, Inverse Paradox guided us through the process of managing and curating the content on the site on our own. Since we weren’t interested in generating new clients from the website, it’s difficult to measure how impactful the website has been. 

However, as a team, we assume that anyone who does decide to partner with us has had the belief that we’re a capable firm reinforced by the credibility the website provides.

How did Inverse Paradox perform from a project management standpoint?

Sarah always made herself available to any questions or concerns we had and was more than happy to take care of any adjustments we requested. 

While we weren’t in constant contact while the team was working on various tasks, we would communicate at each milestone in the process. 

They were diligent with respect to the timeline we’d decided on, and if there was any deviation, Sarah let us know in advance so we were never blindsided.

What did you find most impressive about them?

Inverse Paradox’s communication was excellent, which I believe is crucial to the success of any project. We were never concerned that the team wouldn’t be responsive to our needs throughout the project.

Also, Sarah always provided honest feedback whenever she thought our suggestions wouldn’t be advantageous or impactful to what we were trying to achieve. We really appreciated that quality, as not everyone will tell you what you don’t want to hear.

Are there any areas they could improve?

Nothing particular comes to mind. We were happy with their services and performance.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They were good about their deadlines and communicated issues ahead of time.
  • 4.0 Cost
    Value / within estimates
    I can’t compare them against others in their industry, but they’re certainly competitive.
  • 4.5 Quality
    Service & deliverables
    They delivered everything we asked of them.
  • 4.0 NPS
    Willing to refer
    I always recommend to look at a few companies, but I have no issue in recommending they be among those candidates.

WordPress Web Design & Development for Lodge

“They found creative ways to solve problems and communicate effectively.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Aug. 2019
Project summary: 

Inverse Paradox redeveloped and redesigned a WordPress site after a thorough discovery phase. They accepted feedback and changes, also providing site update training services to the internal team.

The Reviewer
 
11- 50 Employees
 
Tunkhannock, Pennsylvania
Executive Director, Endless Mountains Visitors Bureau
 
Verified
The Review
Feedback summary: 

Since working with the partner on website improvements, the team has contributed to boosts across all metrics on Google Analytics. Their attentive project management style and overall focus on solving problems as they arise assisted them in solidifying a long-term partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Located in northeast Pennsylvania, we’re the Endless Mountains Visitors Bureau. I’m the executive director of the bureau.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We needed to completely redo our website for many different reasons. It needed to be optimized for the web and reformatted, but it was getting too costly for us to upkeep on our own.

SOLUTION

What was the scope of their involvement?

First, we examined and restructured the general look and feel of the site. Then, they came up with an outline of the changes and adjustments that we would make. It detailed exactly what steps they would take to improve the site. Additionally, they pointed out our bright spots, like which pages had the most hits on the site currently. 

Once they built the website, we spent about a month reviewing, providing feedback, and making changes to the product before going live. They gave us training on how to use the backend to make updates and change information on our site. That was exactly what we needed. 

Once we went live, they were diligent about fixing problems as they came up and being responsive to our questions. We recently signed another contract with them that will involve more training and general maintenance. 

What is the team composition?

During the process, we mainly worked with Alicia (Project Manager, Inverse Paradox) and Katie (Director of Development, Inverse Paradox). Now, we’re working with their support team, which is composed of two different people who follow up on questions that we have. 

How did you come to work with Inverse Paradox?

We were looking at a number of different website companies.  The lowest-priced company was so far off the other bids we didn't even consider it.  Inverse Paradox had the next best pricing and when looking at their reviews we decided to choose them.

How much have you invested with them?

Our initial investment was $18,000. Now, we pay them an hourly rate for any issues that pop up.

What is the status of this engagement?

We worked together from January–August 2019. Our team is engaging with them, though.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen increases across metrics on Google Analytics. At this point, we’ve also worked out many of the kinks within the site. Starting in January 2020, we plan on advertising the site more, which will boost the numbers even further. We’ve already seen an increase over last year’s numbers, for sure.   

How did Inverse Paradox perform from a project management standpoint?

We stayed on track throughout the entire process. Through our weekly meetings, we constantly stayed in touch on the project. That really worked well. Our communications fluctuate now. Sometimes, our communication is weekly, and other times we can go a few weeks without being in contact. 

As we approach new projects and plan on adapting our site more in the future, we’re expecting to be more engaged with them. The communication was definitely great during that process.

What did you find most impressive about them?

Their professionalism stood out in their responsiveness. They found creative ways to solve problems and communicate effectively. 

Are there any areas they could improve?

I can’t think of anything because they were great to work with. They continue to impress. 

5.0
Overall Score They’re responsive, which has helped us meet our goals.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We went over deadlines due to changes, but that was always on our end. Their communication was stellar.
  • 5.0 Cost
    Value / within estimates
    Their services were priced well and line up with what I’d expect.
  • 5.0 Quality
    Service & deliverables
    They were easy to collaborate with, and we’re happy with our site.
  • 5.0 NPS
    Willing to refer
    I’ve referred others to them.

Web Design & Dev for Event Planning Company

"Their ability to grasp our vision for the website and deliver exactly what we’re looking for was impressive."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May - Sept. 2019
Project summary: 

Inverse Paradox designed and developed a website for a tradeshow design company. Using the internal team’s layout and content preferences, they handled the entire process and launched the site. 

The Reviewer
 
11- 50 Employees
 
Southhampton, Pennsylvania
Marketing Coordinator, Trade Show Design Company
 
Verified
The Review
Feedback summary: 

The website is user friendly and accurately represents the business, displaying appealing visuals and functioning smoothly. Inverse Paradox was efficient throughout the project, rapidly answering questions and incorporating feedback. Customers can expect a diligent team dedicated to success. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator for an exhibit and tradeshow design company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We hired them to design and develop a website using our layout.

SOLUTION

What was the scope of their involvement?

We had an initial meeting to go over our goals for the site. From there, we provided them with our layouts and explained what we were looking for content-wise. Using these materials, their team built our site page by page. We had a bit of back and forth to tweak their designs before they finalized the site. They also handled getting the platform live, too. 

What is the team composition?

There were three people working with us. Most of my contact was through Katie (Director of Development, Inverse Paradox) and Neil (Founder & CEO, Inverse Paradox) was our initial contact who got everything rolling. 

How did you come to work with Inverse Paradox?

We followed a referral from our technology director who had worked with them in the past. 

How much have you invested with them?

Our project cost under $10,000.  

What is the status of this engagement?

We worked together from May–September 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve gotten great feedback on the site’s layout and visuals. Everything is easy to find and functions well. Since we’re a visual company, it’s important that they presented something that matches us. The movement and look of the site are very friendly for our end users. 

How did Inverse Paradox perform from a project management standpoint?

During the process, we communicated every 2–3 days about changes or feedback on their work. The back and forth was handled quickly, with every question being answered immediately. Everything was timed well, so there was never much waiting on our end. Their team was very responsive to all of our needs. 

What did you find most impressive about them?

Their ability to grasp our vision for the website and deliver exactly what we’re looking for was impressive. We’ve worked with other companies in the past that didn’t get our goals, but Inverse Paradox understood from the get-go.

Are there any areas they could improve?

I can’t think of anything for them to improve; we got everything we asked for. 

Do you have any advice for potential customers?

As long as you’re clear about your goals, they’ll make it a reality. Keep your concepts clear and have an open mind to their ideas. 

5.0
Overall Score From start to end, they gave us everything we needed and we have a great website to show for it.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was turned around very quickly.
  • 5.0 Cost
    Value / within estimates
    From what I know, we definitely got what we paid for and it was reasonable.
  • 5.0 Quality
    Service & deliverables
    Their work was exactly what we wanted and was delivered on time.
  • 5.0 NPS
    Willing to refer
    I’d definitely recommend them; we were very pleased.

WordPress Web Design & Dev for Answering Service

“They provide great support, and I wouldn't consider using anyone else for our web work.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2018 - Jan. 2019
Project summary: 

Inverse Paradox created a new WordPress site for an answering service. They managed the design, made changes where necessary, and offered content guidance.

The Reviewer
 
11- 50 Employees
 
Somers Point, New Jersey
Owner, Answering Service Company
 
Verified
The Review
Feedback summary: 

The process was thorough, and the end results are good. Inverse Paradox completed development within a very short window, and they were very committed to the brand vision.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are an answering service. I'm the owner/manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

We needed help creating a new WordPress website.

SOLUTION

What was the scope of their involvement?

We started with an exploratory phase. We determined what the process would look like, and we set our expectations. From there, we started a design phase. I created the content for the site, with their guidance. After the initial process, we went through some redesign phases. They were very thorough, and they delivered a nice website.

What is the team composition?

There was one primary point of contact on their side.

How did you come to work with Inverse Paradox?

We worked with them in the past, and we knew what to expect with them. We didn't consider any other alternatives; we knew we wanted to work with them.

How much have you invested with them?

We spent about $4,500.

What is the status of this engagement?

They started working with us in December 2018, and they completed the site in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a very short window to complete the site, and they bent over backward to get the project done quickly. I receive compliments from prospective customers, and the site looks great. We've seen a slight uptick, but we're in a tough market. We haven't taken advantage of serious SEO campaigns, which might boost our numbers more.

How did Inverse Paradox perform from a project management standpoint?

They provide great support, and I wouldn't consider using anyone else for our web work. We communicated either daily or several times a week during the project.

What did you find most impressive about them?

Their turnaround times are remarkable, and their commitment to our vision came through in the look and feel of the site they built for us.

Are there any areas they could improve?

The only shortcoming with their process was the length of the learning period for some functionality in the site. That had more to do with my time restrictions than with any limitations in their learning process.

Do you have any advice for potential customers?

Know what you want, and do your due diligence from a design and a content standpoint. That will help set the correct expectations at the start and allow for an easier progression and completion process. They will compensate for any deficiencies on your side, and they'll help keep things on track.

5.0
Overall Score They continue to provide good support, and they're a good company to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I set some difficult timelines, and they met all of them.
  • 5.0 Cost
    Value / within estimates
    They worked diligently to make sure my vision was met, and they offered a lot of value.
  • 5.0 Quality
    Service & deliverables
    I'm pleased with their site they built.
  • 5.0 NPS
    Willing to refer

WordPress Web Design for Hotel

“They are absolutely excellent and I would recommend them to anybody, especially to those with local businesses.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jun. - Sept. 2019
Project summary: 

Inverse Paradox developed two WordPress sites for beachfront hotels. Maintaining the brand image, the sites are modern and easy to update. They also provided training on the new platforms.

The Reviewer
 
11- 50 Employees
 
Cape May, New Jersey
Caskia Czworkowski
Marketing Manager, Hotel Macomber
 
Verified
The Review
Feedback summary: 

The project was successful, and the new designs are modern. With Inverse Paradox’s training, the internal team can easily make updates to the sites. Inverse Paradox collaborated well and implemented their partner’s suggestions in order to deliver a quality product.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at two beachfront hotels in Cape May. I basically do all the updates to the website and the marketing for all of our partnerships like booking dot com and TripAdvisor and things like that.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inverse Paradox?

Our sites weren’t mobile-friendly and needed some major updates. We wanted more guests to book directly from our website.

SOLUTION

What was the scope of their involvement?

They began by asking basic questions about what our goals were, and they redeveloped our site on WordPress. We created a mock site and went back and forth on designs, making changes as needed. We were able to keep a lot of the same color schemes, which was important for our branding.

Then, once the site was ready to launch, they walked me through a quick training on how to use WordPress and certain plugins so I can update content on my own.

What is the team composition?

I just worked with Sarah (Creative Director, Inverse Paradox).

How did you come to work with Inverse Paradox?

I believe the owners of our hotel are friends with Neil, and when we really needed to upgrade the sites, he connected us to Sarah via email.

How much have you invested with them?

We’ve spent about $2,000 for each site, so $4,000 total.

What is the status of this engagement?

The project lasted from June–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s been great. Now I’m able to edit the site for things like changes in room prices. Our new process is way more efficient because it doesn’t take several days for a web developer to implement changes. I can do it myself. Even staff can make suggestions or request changes. We’re able to stay on top of things and haven’t fallen behind.

How did Inverse Paradox perform from a project management standpoint?

From customer service to organization, they were great. They are absolutely excellent and I would recommend them to anybody, especially to those with local businesses. They're very quick to respond and care about their customers. It really felt like we were being guided through something. Their whole team is great.

What did you find most impressive about them?

How quickly they were to deliver and meet our expectations. Their ability to understand their customer’s needs helps them deliver more accurately. They care so much that they want to get things done and out for us how exactly how we wanted.

Are there any areas they could improve?

I don’t have any complaints or suggestions for them.

Do you have any advice for potential customers?

They definitely know what they're doing. So, if you're having a hard time deciding on something, take their advice, because ten out of ten times they have steered me in the right direction. They’re you people can trust and you're going to get the best services out of using them.

5.0
Overall Score I had a great experience and I look forward to continue to work with them in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was done on time or before I expected.
  • 5.0 Cost
    Value / within estimates
    We received more value than what we put in. It was unbelievable.
  • 5.0 Quality
    Service & deliverables
    Everything is up to date and has been modernized.
  • 5.0 NPS
    Willing to refer
    They’re great and can work well with anyone.