Inveon

Please describe your company and your position there.

Deniz Bilge, Brisa E-Commerce B2B Sales Manager

For what projects/services did your company hire Inveon, and what were your goals?

With Inveon, we worked for increasing the conversion rate and traffic of our website lastik.com.tr. Our aim was to enhance the user experience and boost our brand’s performance.

How did you select Inveon and what were the deciding factors?

For improving the user experience of our website and building brand awareness, we needed a growth partner. We chose Inveon due to their comprehensive experience and benchmark capacities in e-commerce and great knowledge of digital strategies and growth.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We followed an omnichannel marketing strategy for our website with the great effort of Inveon. Inveon team offered us detailed analyses based on data and our existing structure. For offline strategies, they operate online remarketing and targeting that was executed based on instant customer behavior. They effectively use marketing automation tools and we increased the return on investment from the remarketing effort.

They also improve the campaign set-ups, 3rd party integrations, and customer experience. Also, to improve the customer experience, some developments were made to the cart and payment steps. They proposed adjustments to the front end to boost conversion rates and traffic. They renewed all the elements and frontend design of our website.

For this purpose, persona and consumer experience workshops were conducted, the consumer journey was planned from beginning to end and redesigned, then the page designs were produced and applied. Through all these efforts and the active usage of the call center resulted in an increase in the number of incoming customer calls in a very short period of time.

How many people from the Inveon team worked with you, and what were their positions?

In addition to our account manager, a GrowthLab team of 5 people from different expertise took part in the project from UI&UX design to data analytics.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In 6 months after we started to work together with Inveon, the number of orders increased by 87%, and traffic increased by 134% compared to the previous period. The purchase value has uplifted over 100%. The number of customers entering the sales funnel increased by 72%.

We reached our end-of-year sales target three months earlier. With all the strategic efforts, our collaboration with Inveon resulted in outstanding results.

Describe their project management style, including communication tools and timeliness.

Inveon has embraced our culture quite easily and quickly. The collaboration of Inveon’s team and ours was really effective. Both teams started to work as they are a single team. We pursued the project with open communication and a productive approach with Inveon.

What did you find most impressive or unique about this company?

The powerful collaboration and teamwork that we had were quite impressive. Inveon team put a great effort, analyzed & comprehended the needs of our business rapidly and provided creative & effective strategies.

Are there any areas for improvement or something they could have done differently?

We have a fulfilling working experience from the beginning, and we still continue to work together.

Please describe your company and your position there.

Assistant Manager for B2B2C & Direct-To-Consumer Projects

For what projects/services did your company hire Inveon, and what were your goals?

Our collaboration with Inveon started with the establishment of the e-commerce site of our brand, Dear Me Tea. Moreover, after the establishment of the website, we worked with Inveon’s digital growth management service provider GrowthLab team to localize our brand and build brand recognition.

How did you select Inveon and what were the deciding factors?

For another Unilever brand, Seventh Generation, our colleagues had a collaboration with Inveon and they got striking results from the infrastructure of their site, conversion rates, and revenue achieved which motivated us to work with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

For our brand’s website infrastructure, the Inveon team performed detailed end-to-end product configurations and provided an enhanced consumer experience for our brand. Our goal was to introduce our brand to a niche segment and build brand recognition. By carrying out market entry, localization, and strategy building processes, the Inveon team was successful at achieving this goal with their expert strategies and they built a lifestyle experience throughout the shopping process.

How many people from the vendor's team worked with you, and what were their positions?

A Project Manager was responsible for the operations of our brand. Through our PM, a development team worked on the project.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Inveon supported us both by suggesting effective strategies and establishing a successful infrastructure. With our collaboration, the shopping experience that we offered became a part of a lifestyle experience. With Inveon’s infrastructure, our website allows consumers to create their tea mixture with more than 15 ingredients according to their moods while enjoying exclusively designed Spotify lists for them.

Describe their project management style, including communication tools and timelines.

Our communication was solution-oriented. There were several instances where the team failed to meet the deadlines that were previously agreed upon, thus delaying the launch time of the project. However, the end-product was satisfactory and no big changes were made afterwards.

What did you find most impressive or unique about this company?

Establishing an infrastructure for a D2C website that allows creating personalized products and the support that they gave us in many ways were remarkable points.

Are there any areas for improvement?

During the project, there were some delays due to organizational changes, postponing some of the deadlines. Regarding this, resource management can be improved to prevent affects/delays on sprint times.

Please describe your company and your position there.

Currently, I am the Regional Manager of Partnership & Alliances at Insider. I manage 60+ channel partnerships. I am an experienced born-to-be leader in SaaS/MarTech.

For what projects/services did your company hire Inveon?

Both Inveon and Insider offer software products for global retailers and enterprise FMCG brands to create a better customer experience and increase the ROIs. To achieve this purpose, it is very crucial that the omnichannel commerce platform and growth management platform are compatible and synchronized with each other. In this sense, Inveon inCommerce offers the most trustworthy omnichannel commerce platforms and solutions that easily work with Insider and implement Insider Object Integration.

We work together for more than 3 years for 15+ mutual partners( customers) across the verticals. Additionally, we work together with Inveon's data-oriented growth management team, GrowthLab, to increase the efficiency of Insider products in joint projects to ensure brands deliver a seamless experience to their representative clients.

What were your goals for this project?

Our goal is non-stop growth for our partners and customers. Creating an ecosystem that has numerous success stories by leveraging a benefit-oriented Partner Program is our main focus, as Insider Partnership & Alliances Team. We have happy 'mutual' customers those reach their KPIs by leveraging Inveon and Insider technologies.

How did you select Inveon?

Inveon is one of the industry's leading companies in providing an omnichannel e-commerce platform and digital growth management services. Since we work with the same customer group, we believe that cooperating with products, technologies and services will provide higher added value, so we decided to initiate a partnership with Inveon. This partnership strengthened with the increase in the number of our mutual customers.

Describe the project in detail.

Our AI-powered Growth Management Platform helps brands drive growth and create highly-tailored experiences across their digital channels. Inveon's GrowthLab team is working to ensure more efficient use of this product, to create more targeted setups with strong data analysis, and increase endorsement.

In line with this purpose, they have integrated the Insider products directly into the Inveon inCommerce platform and create a deeper analysis opportunity, ensuring that our AI algorithms produce better results by following the GDPR and all other data security laws on the Inveon platform.

What was the team composition?

Within the scope of our partnership, we work closely with Inveon’s Business Development and the GrowthLab team. Inveon’s Global Business Development Leader and Digital Strategy & Growth Leader are our main points of contact. However, in the background, many experts in different fields from the GrowthLab team contribute to our work.

Can you share any outcomes from the project that demonstrate progress or success?

Our customers have reached remarkable CR uplifts by working with Inveon and Insider together. Currently we make case studies together with our happy and pleased customers. We get results from 30% to 600% CR uplifts of our customers from textile industry.

How effective was the workflow between your team and theirs?

We have regular meetings organized with the Inveon team. We are able to communicate instantly on any issue or problem. They execute an accessible and analytical approach to project management. Together, we can quickly determine an action plan, take action, and solve problems in a short time.

What did you find most impressive about this company?

While providing a robust digital commerce platform with Inveon inCommerce, Inveon also offers a digital growth management service with the GrowthLab team who works to get the highest efficiency from the platform. This experience and product & service capabilities enable them to provide a much more comprehensive value and create an important distinction from other players in the market. Additionally, we have our team members with strong communication skills, luckily.

Are there any areas for improvement?

We develop technologies. In software/SaaS/PaaS/MarTech Industries, there are always areas to improve. We support each other and give feedback to each other to improve our work.

Please describe your company and your position there.

I am an E-commerce Manager at Colin’s. Our company is a garment trademark in the retail sector with more than 600 stores in 38 countries since its establishment in 1983. I manage a dedicated e-commerce team responsible for multiple country operations.

For what projects/services did your company hire Inveon, and what were your goals?

As our first e-commerce infrastructure provider, we have established our e-commerce operations with Inveon and we have a long-lasting partnership for many years now. In addition to that, we are also working with GrowthLab, Inveon’s digital growth management solutions, for Turkey, Russia, and Romania.

The goal of this collaboration was to create a localized robust e-commerce website and increase our sales and revenue by reaching out to the most effective target audience and improving related strategies in terms of digital advertising, data analytics, 3rd management, etc.

With Inveon, we worked to achieve a loyal and happy customer base by optimizing our service quality and the customer experience in existing markets. Moreover, we also collaborated to achieve a good position in the new markets by forming a strong strategy like our latest project in Romania.

How did you select Inveon and what were the deciding factors?

We chose Inveon because of their knowledge of the industry and their ability to both provide a robust e-commerce platform and growth management solutions to support our e-commerce operations in different countries. Especially the capabilities of their e-commerce platform that is suitable for localization was something that drew our attention.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Inveon created our e-commerce websites that are shaped according to the needs of our brand and specific to each market and country with their e-commerce platform. They implemented required developments and customizations with regards to frontend designs.

After successfully conducting our e-commerce operations in Turkey, we worked on our Russia, Romania, and Ukraine e-commerce websites together. After determining the needs of the projects on a country basis and sharing their detailed analysis with us; they offered local customizations and integrations while successfully maintaining brand consistency.

The Inveon GrowthLab team carried out a detailed study on selecting a local agency for Colin’s Russia operations. They determined campaign specifics and closely monitored their performance.

They also managed all of Colin’s Romania’s digital advertising operations. Inveon’s omnichannel e-commerce platform provided checkout options in different currencies and launched our websites in different languages. Through strong localization strategies and capabilities, we are now running our e-commerce operations in four different countries.

How many people from the vendor's team worked with you, and what were their positions?

Throughout our partnership with Inveon, we worked with several different teams. Dedicated account managers, both for platform requirements and GrowthLab operations, were provided by Inveon as our main contact points.

Depending on our needs, these account managers brought us together with the relevant departments and experts. Throughout all our projects, we received significant support from professional team members from frontend and backend software developers to 3rd party, growth partnerships, or UI/UX design teams.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the customized designs and localized strategies, we strengthened our brand presence in online channels, significantly increased our e-commerce revenue. We have achieved significant results in terms of brand awareness and strength in different markets.

Describe their project management style, including communication tools and timelines.

We have been working effectively with Inveon for our brand’s goals like a single team for many years now. We receive quick and practical solutions in accordance with the dynamics of the e-commerce business, and the Inveon team provides alternative approaches to problems in a rapid manner.

What did you find most impressive or unique about this company?

Inveon has a lot of experience in terms of building versatile e-commerce websites. They are also using this experience to provide successful digital growth management solutions. Combining these two abilities and knowledge is an important factor that brings Inveon forward among other vendors.

Both with sectoral benchmarks and strategy and alternative solutions tailored to our brand, they are offering an important value.

Are there any areas for improvement?

The account manager who is assigned to our project changed a couple of times throughout the years. It may be nice to provide continuity in this regard, or at least reduce the frequency.