Why did you select Intersog to work with in the first place?
It’s mainly because of Sergey. He’s the guy that made the model work. I don’t recall exactly how I met him. He seemed to be one of the few people that I ran across that had some idea of how to take the project from the start to the finish. I do recall that other people met were not, in my opinion, able to do it at the time. Back in those days, very few people were skilled at developing apps.
When did the relationship with Intersog begin?
About four or five years ago.
Can you describe in more detail the scope of the work Intersog has done for you?
It started out with an application called MyStrokeTracker. Then, the next one we did was MyGolfStats, which was a greatly enhanced version of MyStrokeTracker. It had a lot more screens. It was simpler to operate. It held a lot more data, and it was really a popular application. Almost everybody who has developed applications in the world of golf copied everything that we did, just modified it one way or another, with better graphics and things like that.
But, our app was pretty effective, and we were able to integrate the golf handicap. That was a pretty popular feature, too. A lot of people used it.
When Sergey finished the project, and we put it out in iTunes, I was wondering how we were going to get downloads. We got some from the search engines and iTunes, but it wasn’t a lot. So, I worked with AdWords, with a budget of $100. I did $0.10 a piece, and we got 1,000 clicks, maybe about 200 downloads. I said, “Maybe I’ll drop the price down to the lowest they have,” which was $0.03. If you do that math, for $100, you get 3,600 clicks. The next day, we had 800 downloads. We wound up with 12,000 downloads for the week.
Incredible, so we were the top-ranked app right away. This was free because I didn’t know what to do. I didn’t know anything about [monetizing apps]. I didn’t know anybody that knew anything about it. I made the app $0.99, and we got zero downloads. People wouldn’t pay for it.
The latest project they did for me was called MyGolfLeaderboard. This should be the best app in the iTunes store but, unfortunately, it will never come to pass. I ran into some trouble with Apple where they didn’t want us to use the auto-renew subscription feature. I had to take the app out of the App store, and that was the killer, for three months until Intersog was able to change the renewal feature to regular renew. I had a real battle with Apple, and they admitted they were wrong. But, by that time, the negative comments were pretty bad. It didn’t work out for us.
But, Intersog did create great applications for us. None of [the Intersog team] knew anything about golf. They all had to learn it. They all learned the terms. We had a language barrier. It was difficult to start. But, it was perfect. These guys were great.