Web Development, UX, Data Analytics, Data Science
Internetrix is an award-winning Australian data and technology company that works on the forefront of innovation.
Our mission is to empower our partners to do better business through Data Science, Digital Analytics, and Digital Transformation.
Through 20 years of experience we have learnt that to get the best results, you need a digital transformation partner who understands data and technology from the inside.
This rings true for our hundreds of partners that trust us with their data and technology throughout Australia, New Zealand, China, Japan and Europe.
The ABC engaged Internetrix for a comprehensive series of ongoing analytics projects.
Evolving from a single radio service in 1932 to becoming Australia's National Public broadcaster, the ABC continues to deliver news, entertainment and cutting edge journalism, to tell Australian stories and conversations at home and abroad.
What We Did
ABC engaged Internetrix for a comprehensive series of ongoing analytics projects, including:
> Migration of their 150+ digital properties from Webtrends to Google Analytics 360
> Google Analytics 360 training for their 250+ staff members
> Google Analytics & Google Tag Manager account planning & configuration
> Custom tracking deployment (downstream and upstream traffic data) for web, mobile, hybrid and custom systems
Initial phases of the project saw the creation of stakeholder interviews and requirements workshops, to clearly map the current situation and organisation-wide goals. Throughout this project, Internetrix were required to work on-site with the ABC data team to ensure consistent collaboration and transparency across the implementation practices. Internetrix training personnel conducted professional on-site training courses for all relevant stakeholders (200+ employees) across the ABC business to ensure consistent and effective use of the Google Analytics 360 platform.
Training was completed onsite in Sydney, Melbourne, Adelaide, Brisbane, Canberra and remotely for regional offices. A full-scale training curriculum was implemented to account for different experience levels and user types.
The new Google Analytics implementation has transformed the way the ABC uses data collaboratively across the business. The migration project allowed for better insights across ABC’s multiple platforms, severe upskilling of staff, and transformation towards a data-driven company culture.
Law Compliance is a boutique law firm in Melbourne that provides regulatory compliance services to health, community service, aged care, government and education, airline and resources clients. Clients include public and private hospitals, community health centres, community service organisations, statutory authorities, airlines, aged care providers, resources providers, universities, child care providers, and research institutes across Australia.
Law Compliance’s key considerations when assessing their current platform and defining requirements for this project:
Speed - their current application was built on old CMS technology which was severely impacting the system’s performance
Functionality - limited functionality meant customers could only download documents
User Experience and Efficiency - internal team members were required to perform a variety of manual tasks including document upload one by one.
The Internetrix team began by producing thorough confluence and user journeys utilising Jira boards. With adequate planning and a thorough understanding of the user experience we successfully identified core functionality and platform additions that would help Law Compliance deliver a breakthrough online application for their customers.
Through Agile methodologies and a widespread project team, Internetrix were able to deliver a complex custom online application that achieved all of Law Compliance’s key outcomes. This platform has delivered:
> A modern and intuitive user interface and customer experience
> Improved document management processes and storage in the cloud
> Ability for clients to manage and monitor their historical compliance online
> Reporting and exporting functionality
This platform has helped solve Law Compliance’s core business problems by driving efficiency improvements in internal processing, online user experiences and management capabilities, which has driven greater business profitability and growth.
Webjet is Australia’s and New Zealand’s leading online travel booking agency. Through their website, Webjet makes comparing, planning and booking travels easy and affordable for all customers.
Due to the limitations of their existing Google Analytics Freemium account and their 10M+ monthly hits, Webjet experienced inaccuracy in data through sampling, uncaptured data, inefficient tracking and simple reporting.
To counter the loss of potential data-driven revenue, Webjet engaged Internetrix- Google Analytics Premium Authorised Reseller, to deliver our 6 pillars of World Class Digital Analytics methodology into Webjet. This involved the setup, implementation and support a brand new Google Analytics 360 Account for the Webjet website as well as their newly acquired Zuji travel website.
With Internetrix’s Digital Analytics Experts providing thorough reccomendation reports, and handling the setup and implementation of accounts, tracking code and custom analytics, Webjet's new Google Analytics Premium account not only provided more accurate and useful data to Webjet’s online performance team, but also, countered the loss of data-driven revenue from previous limitations. Webjet's website now operates at more a efficient level due to the level of insight and masses of accurate information now accessible for business decision making within Webjet management.
The University of Adelaide (UOA) is South Australia’s leading university that was established in 1874. UOA is ranked amongst the best 1% of universities in the world.
Internetrix were first engaged by the University of Adelaide in 2015 to audit and improve how their current Google Analytics solution was implemented across their website, allowing UOA to better monitor, track, and optimise their web performance going forward.
Following this successful project, Internetrix was approached again in 2017 when UOA were beginning a new website design and development project. Update of their current web platform meant their Google Analytics (GA) would have to be reimplemented across the website.
- Correct implementation of GTM tracking code across new UOA website
- Testing and fixing of any tracking or storage bugs
- Post-implementation support and training
Internetrix firstly had to onboard the new web platform so that a detailed Implementation & Measurement Plan could be devised. This plan would outline the best way to structure the GA account and implement tracking via Google Tag Manager.
Once planning was finalised, tracking was implemented into the new web platform and then tested for bugs. Implementation was followed by a thorough on-site training program that gave the UOA team an updated understanding of the new account structure, tracking setup, as well as a refreshed knowledge of how to best leverage insights from the platform to allow for data-driven business decisions.
Internetrix’s relationship with Lvmama began in 2015 when IBM approached Internetrix to help solve a key analytics problem for one of China’s biggest e-tourism companies.
Internetrix were first engaged by Lvmama to help solve a complex digital analytics problem that involved the tracking of data across their mobile app platforms. Having already implemented the IBM Digital Analytics, Lvmama were finding that data was not being tracked or stored from their mobile app platforms. Internetrix’s brief was to uncover the root cause of the issue and to present a proposed solution that would allow for data tracking across all of Lvmama’s mobile apps.
The initial challenges presented to Internetrix was that we had no previous interactions with Lvmama and their apps, meaning our team’s research and troubleshooting efforts would have to start from the ground up. Due to the number and variation of Lvmama’s apps, Internetrix’s team were required to cross-analyse all of the mobile platforms to identify the problem and present a viable solution for all of the apps.
Internetrix first tackled the problem presented by investigating the configuration and specifications of each of Lvmama’s mobile applications and how each of these were integrated with the IBM Digital Analytics platform. Internetrix uncovered that the issue was centred around the specific Software Developer’s Kit (SDK) that IBM Digital Analytics utilises for the tracking of mobile app data. This specific SDK was creating a conflict with Lvmama’s specific app type (Hyper Apps), as each app had inbuilt html pages which were not being tracked by IBM’s platform. Internetrix’s analytics team found that the primary problem was that the IBM Digital Analytics SDK could not track the protocol used by Hyper Apps and any tracking solution would have to target this issue.
Experience Co. is an ASX-listed tourism group, delivering thousands of thrilling experiences around Australia and New Zealand every year.
Internetrix developed a new e-commerce cart which was closely followed by a custom dashboarding project, as the Experience Co. marketing team wanted to understand the following: - How was the new cart performing across key internal performance metrics?
- What is the abandonment rate?
- How effective were the marketing efforts in driving cart conversions?
Initial requirements and metrics definition took place, leading into custom design and development. Our team additionally integrated an outlier detection algorithm to provide alerting whenever unexpected conversion fluctuations occurred. We also implemented a key filter to provide more visualisation over different segments and their time-to-abandonment.
Experience Co. now have the ability to couple key ecommerce data with marketing data to identify the effectiveness of funnel fill, cart completion, and overall ecommerce performance.
Roads and Maritime Services is a NSW Government agency whose duty is to deliver safe and efficient journeys throughout NSW, by managing the operations and programs of roads and waterways. As a NSW Government branch, RMS has an obligation to ensure that all services and resources are made accessible and available to all customers via their site. This requires understanding and insight to visitor experience.
Internetrix was engaged for our expertise in Online Performance and Digital Consulting services. Through our 6 pillars of World Class Digital Analytics methodology, Internetrix delivered a Site and Account Audit on the RMS site, then provided a Findings and Recommendations report based off this audit.
Our team of expert Digital Analysts then carried out the customisation of the current RMS Google Analytics account, implementing custom tracking through Google Tag manager and setting up objective specific metrics, goals, reports and dashboards for RMS management to utilise in strategic business and everyday decision-making.
Onsite training sessions were provided to introduce, mentor and up skill the RMS technical team on utilising RMS customised Google Analytics account. RMS is now able to better improve and measure their digital delivery of government services to the public population of NSW.
Ecotech, a Melbourne based and family owned company have a passion for environmental monitoring solutions. Their globally recognised solutions provide accurate and timely information on environmental impacts, resulting in better informed decisions and a better place to live; now and for future generations.
Internetrix were engaged by Ecotech after a referral from an existing client, for a three month SEM (Search Engine Marketing) campaign. Early in the project Internetrix identified a series of issues relating to the performance and structure of the Ecotech website.
In addition to testing the patience levels of visitors, the issues identified negatively impacted on the ability for Internetrix to deliver an effective SEM campaign.
After presenting the initial findings to Ecotech, Internetrix were asked to complete a full audit of Ecotech’s website and underlying technical infrastructure, to implement best practice to increase the performance and maximise the potential of the Ecotech website.
And the result from the implementation of Internetrix’s advice, the ecotech.com speed score has increased a whopping 480%, from the original speed score of 15/100 to an impressive speed score of 87/100.
Ecotech continue to be a valued client of Internetrix, for more information on the services Ecotech provide visit http://www.ecotech.com/.
"Their customer service is their strongest point. A close second is their excellent quality of work."
Internetrix assisted a negotiating training consulting firm in building its brand. They worked on improving their Google Ads presence and SEO presence based upon their brainstorming on keyword priorities.
"Their customer service is their strongest point. A close second is their excellent quality of work."
Mar 11, 2021
Internetrix works autonomously and delivers stupendous results. They understand the technical side, reevaluating consistently to stay at the top of results, but they also excel at customer service. Their team's flexibility, responsiveness, and punctuality all impress.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m business support for Scotwork Australia, a management consulting firm that provides training around negotiation.
What challenge were you trying to address with Internetrix?
Our challenge was gaining brand recognition in the marketplace. There are a number of similar competitors in the industry. We’re one of the top companies on the page in terms of digital marketing, and we really need to stand out on that page. We need to get traffic to our site.
What was the scope of their involvement?
First, we wanted our Google Ads on the top of page one. We also wanted SEO help, with our website and information appearing naturally at the top of searches related to negotiation training.
We sat down and got a spreadsheet together on important keywords and what we wanted to be the best performing. That was very useful. They worked with us on brainstorming and then took over implementation. They also helped with branding and designing our ads.
What is the team composition?
We’ve worked with different people. At any given time it’s typically three people on the team, with one main contact.
How did you come to work with Internetrix?
The current marketing manager here hired them. She built up a previous relationship with them and then hired them.
How much have you invested with them?
I can say it’s in the range between $50,000 and $100,000.
What is the status of this engagement?
We’ve worked together since March 2018.
What evidence can you share that demonstrates the impact of the engagement?
The results have been outstanding. They work on their own and meet with us twice a week to determine how we’re doing. We’ve been performing really well and within budget — a testament to our ad dollars working well and them being excellent at optimizing cost savings.
We sit down every year to reevaluate that spreadsheet with our keywords and restructure our campaigns. This has kept us up to date and has kept them delivering. Each year has gotten better and better.
One of the benefits of working with Internetix is that they know the technical side, but more importantly, they know us. They know how to make us understand what the data means and what we need to work on.
How did Internetrix perform from a project management standpoint?
They’re very responsive. They’re always on time. They’re very punctual with how they respond to tasks and requests. Whenever I give them a task, they’ll sit down with us, brainstorm, and deliver within the deadline. They’re also very flexible.
We mostly communicate over email. We also have a 90-minute meeting every fortnight to catch up. That’s typically via videoconferencing.
What did you find most impressive about them?
Their customer service is their strongest point. A close second is their excellent quality of work.
Are there any areas they could improve?
No, they’re delivering excellent work.
Do you have any advice for potential customers?
Make sure you’re clear with goals, objectives, and budget. They’re excellent at aligning on what we want to achieve and what we should expect.