Intercept

BACKGROUND

Please describe your company and position.

 I am the Demand Generation of an information technology company 

Describe what your company does in a single sentence.

A global technology leader that designs and sells networking, security, collaboration, and cloud solutions. The company enables businesses of all sizes to connect, secure, and automate their digital infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intercept to accomplish?

• The project goal was to provide managed services partner seller teams with a connected, full funnel customer journey and “Campaign in a Box” that they can leverage in their selling motions, and apply to their own unique services as needed.
• To equip managed services partner sellers with solution-focused, customizable content that accelerates customer engagement, drives demand, and generates pipeline..

SOLUTION

How did you find Intercept?

Already a vendor

Why did you select Intercept over others?

Referred to me

How many teammates from Intercept were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy:

• Content Audit Solution-Level Source Content Review & Recommendations
• Connected Customer Journey Content Mapping

Creation of content:

• Partner Toolkit  - Messaging & Discussion Guide
• Demand Generation conent such as blog, whitepaper, nurture content, infographics, paid and organic social
• Sales content such as 1:1 sales emails and LinkedIn inmail messages, competitive battlecard

Includes content creation + graphics + layout

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Partners activated
• Content engaged

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with this vendor was a truly positive experience. They were highly flexible and easy to collaborate with, always attentive to our needs and understanding of our corporate culture. Their ability to accommodate changing requirements and respond to our needs was impressive, and they consistently delivered high-quality work. We appreciated their understanding, accommodating approach, and the overall excellence of their results.

What was your primary form of communication with Intercept?

Virtual Meeting

What did you find most impressive or unique about this company?

• Quality of the work
• Discovery sessions
• Positive response time to queries

Are there any areas for improvement or something Intercept could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Director Worldwide Commercial Channel Marketing | Microsoft Surface of an IT company.

Describe what your company does in a single sentence.

Technology Software, Hardware, Cloud

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intercept to accomplish?

• Creating partner marketing materials ahead of new device and product launches

SOLUTION

How did you find Intercept?

Referral

Why did you select Intercept over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Intercept were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Providing full funnel, high performance digital strategies and campaign build for commercial marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Obtain partners engagement in supporting the launch of the new device. Higher partner engagement with the materials produced. A high standard of delivery that supported ease of use and then higher use rate from partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were delivered on time, on budget, fit to our business needs and outomes.

What was your primary form of communication with Intercept?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by Intercept's deep understanding of scaling commercial and channel marketing strategies and collateral that are high performing.

Are there any areas for improvement or something Intercept could have done differently?

NA