What evidence can you share that demonstrates the impact of the engagement?
Their strategic guidance and client service helped to really establish a navigation platform that was intuitive, user-friendly, and relatively simple to use even within complex information architecture. They guided our staff’s ability to create concise content that’s also relevant to the user.
Interactive Strategies did an incredible job of pulling our branding in for the site. Their ability to take the branding and fold it into our new website was awesome. The anecdotal feedback we received from all of our members was incredible. They were really impressed by the look and feel of the website as well as its functionality.
Their team resolved some of the complexities and issues we had in terms of video play. Because the subject matter is surgical procedures, those microelements are super important. They helped us resolve some of the challenges we had with that video platform.
How did Interactive Strategies perform from a project management standpoint?
Interactive Strategies did a great job with project management. It’s possible to do things right, on time, or on budget, but rarely is it possible to get all three at the same time — they achieved this. Their team delivered exactly what they outlined in terms of the information architecture as well as the look and feel of the project. They were ahead of schedule and a little under budget.
What’s more, our project manager was incredibly strategic, thoughtful, responsive, and transparent. If any hiccups emerged, she was super attentive. From a client service standpoint, Interactive Strategies was exceptional.
What did you find most impressive about them?
Their client service was outstanding, and that’s not limited to their responsiveness after they won the project. It really relates to their commitment to understanding and listening to the client’s needs. Like most associations today, we have a multifaceted organization with various functions that need to be represented by the website.
Interactive Strategies took the time to talk through the different stakeholder groups and understand what they needed in terms of functionality, ease of content updates, and video challenges. Their team took the time to talk with each of the stakeholder groups to understand those unique challenges and needs so they could deliver a platform that’s responsive to those requirements.
Their client service is beyond just delivering what the client wants, it’s really helping to counsel the client with respect to what may be the best support of their needs.
Are there any areas they could improve?
There was a moment in time when we felt the project manager role was shifting a bit. When we expressed a little trepidation about that, they immediately course-corrected and we had the same project manager for the duration of the project.
It was a game-changer for us to continue to have that project manager. She knew our business inside and out, personalities, and challenges. She was someone I could trust to call and ask for recommendations.
Do you have any advice for potential customers?
Give them enough runway to learn your business by providing access to some key stakeholders so they get those unique perspectives. These perspectives will help inform the development process.
It’s important to be open and transparent in your communication, both in terms of the opportunities and the challenges you’re facing as an organization. This’ll allow Interactive Strategies to solve those issues before they actually begin building out the infrastructure.
We had a long lead time in terms of development so we used every minute to the best of our abilities. Likewise, make sure you have the time and commitment to provide for the financial and manpower resources. It helped us to have a very specific core management group on this project.
Having that core group of experts minimized the number of personalities involved on a day-to-day basis. We started with a broad group which gave everyone the opportunity to have some input into the ultimate selection of Interactive Strategies as well as the overall process.