Intepser Digital Marketing agency

BACKGROUND

Please describe your company and position.

I am the marketing head of the company.

Describe what your company does in a single sentence.

We are movers and packers from california. we move house hold items

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intepser Digital Marketing agency to accomplish?

• Improve seo performance
• Advertise us on google

SOLUTION

How did you find Intepser Digital Marketing agency?

Online Search

Why did you select Intepser Digital Marketing agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Intepser Digital Marketing agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Search Engine Optimization (SEO)
Objective: Improve organic search visibility and traffic for the Movers and Packers business, leading to higher website rankings on search engine results pages (SERPs), increased organic traffic, and ultimately, more conversions.

Website Audit: 

• Perform a comprehensive audit of the current website to identify technical SEO issues, on-page SEO deficiencies, and content gaps.
• Tools: Google Search Console, SEMrush, Ahrefs.

Keyword Research: 

• Identify high-potential keywords relevant to the Movers and Packers industry, considering search volume, competition, and user intent.
• Create a keyword strategy targeting different stages of the buyer's journey.

On-Page SEO:

• Optimize meta titles, descriptions, and header tags (H1, H2, H3) across all pages.
• Ensure keyword integration into content without keyword stuffing.
• Improve URL structures for better readability and SEO performance.
• Optimize images with proper alt tags, titles, and compressed sizes to improve page load speed.
• Create and optimize content for service pages, blogs, and landing pages.

Technical SEO:

• Improve website speed and mobile responsiveness.
• Fix crawl errors, broken links, and duplicate content issues.
• Implement structured data (schema markup) for better search engine understanding and enhanced search results.
• Set up and optimize XML sitemaps and robots.txt files.

Content Strategy:

• Develop a content calendar focusing on topics relevant to the target audience.
• Produce high-quality blog posts, articles, and infographics to attract and engage visitors.
• Implement internal linking strategies to improve navigation and link equity distribution.

Local SEO:

• Optimize Google My Business profile with accurate business information, photos, and regular updates.
• Build and maintain local citations and business listings on relevant directories.
• Encourage and manage customer reviews on Google and other review platforms.

Link Building:

• Develop a white-hat link-building strategy to acquire high-quality backlinks from relevant and authoritative websites.
• Engage in guest posting, outreach, and partnerships with industry influencers.

Performance Monitoring and Reporting:

• Use Google Analytics and Google Search Console to track key metrics such as organic traffic, bounce rate, conversion rate, and keyword rankings.
• Provide monthly reports detailing progress, insights, and recommendations.

Key Deliverables:

• Website Audit Report
• Keyword Research Report
• On-Page SEO Optimized Website
• Technical SEO Improvement Plan
• Content Strategy and Calendar
• Local SEO Optimizations
• Link Building Strategy and Execution
• Monthly Performance Reports

Pay-Per-Click (PPC) Advertising on Google
Objective: Generate targeted traffic to the Movers and Packers website through Google Ads, leading to increased leads and conversions.

Account Setup and Strategy Development:

• Create a new Google Ads account or optimize the existing one.
• Define campaign objectives, target audience, budget, and key performance indicators (KPIs).
• Keyword Research:
• Conduct in-depth keyword research to identify high-converting keywords.
• Group keywords into relevant ad groups for better targeting and ad relevance.

Campaign Creation:

• Develop and launch various types of campaigns, including Search, Display, Remarketing, and potentially YouTube ads.
• Create compelling ad copy and design engaging ad creatives.
• Set up ad extensions (sitelinks, callouts, call extensions, etc.) to enhance ad visibility and performance.

Landing Page Optimization:

• Design and optimize landing pages for better user experience and higher conversion rates.
• Ensure landing pages are aligned with ad copy and keywords for relevance and quality score improvement.
• Bid Management and Budget Allocation:
• Implement a bidding strategy that maximizes ROI, whether manual, automated, or a mix of both.
• Allocate budget efficiently across campaigns and ad groups based on performance.

A/B Testing:

• Conduct A/B tests on ad copies, creatives, and landing pages to identify the most effective variations.
• Use insights from tests to continually optimize ad performance.

Performance Monitoring and Optimization:

• Monitor campaign performance regularly using Google Ads and Google Analytics.
• Adjust bids, keywords, and ad creatives based on performance data.
• Implement negative keywords to eliminate irrelevant traffic and reduce wasted spend.

Reporting and Analysis:

• Provide detailed monthly reports on key metrics such as impressions, clicks, CTR, conversion rate, and ROI.
• Analyze data to provide actionable insights and recommendations for ongoing optimization.

Key Deliverables:

• Google Ads Account Setup
• Keyword Research Report
• Campaign Strategy Document
• Ad Copy and Creative Designs
• Optimized Landing Pages
• Ongoing Campaign Optimization
• A/B Testing Reports
• Monthly Performance Reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Improve organic search visibility and traffic, leading to higher website rankings, increased organic traffic, and more conversions.
2. Generate targeted traffic through Google Ads, leading to increased leads and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management for the SEO and PPC project was structured and methodical, ensuring that all tasks were completed efficiently and on time. The following practices were implemented to manage the project effectively:

Project Planning:

• Initial Consultation: Detailed discussions with the client to understand business goals, target audience, and specific needs.
• Project Timeline: Creation of a comprehensive timeline outlining all key activities, milestones, and deadlines.
• Resource Allocation: Assigning the appropriate team members to various tasks based on their expertise.

Task Management:

• Task Breakdown: Detailed breakdown of tasks within each phase (SEO and PPC) using project management tools (e.g., Asana, Trello).
• Task Assignment: Clearly defined roles and responsibilities for each team member.
• Regular Updates: Weekly task lists and progress updates shared with the client.

Communication:

• Regular Meetings: Scheduled weekly meetings with the client to discuss progress, challenges, and next steps.
• Email Updates: Frequent email updates to keep the client informed about ongoing activities and results.
• Dedicated Account Manager: A single point of contact for the client to ensure smooth communication and quick resolution of issues.

Quality Control:

• Review and Feedback: Regular review sessions to ensure that all deliverables met the expected quality standards before submission.

What was your primary form of communication with Intepser Digital Marketing agency?

Virtual Meeting

What did you find most impressive or unique about this company?

• In-Depth Analysis: The company’s ability to perform detailed audits and thorough keyword research stood out. They utilized advanced tools and methodologies to understand the client's market, competition, and target audience deeply.
• Data-Driven Decisions: Their strategies were heavily based on data analysis and performance metrics, ensuring that every action taken was backed by solid evidence and aimed at delivering measurable results.

Are there any areas for improvement or something Intepser Digital Marketing agency could have done differently?

• Industry-Specific Insights: Conduct deeper research into the client’s specific industry trends and competitor strategies to develop even more tailored approaches.
• Regular workshops with the client to better understand their evolving needs and brainstorm innovative solutions together.