We master the intersection of physical and digital
Intent is a purposefully small team of business-savvy geeks that builds and scales products across a range of stages from deep R&D and prototyping through proof of concept and MVP to Launch and Go-To-Market. We seamlessly combine the founders’ mindset with corporate experience.
There’s an exceptional streak of companies under our belt that have been acquired, listed, or went on to raise follow-on rounds from top tier investors such as a16z, Google’s Gradient Ventures, Lerer Hippeau, Forerunner Ventures, Anathem Ventures, DCM or Peter Thiel’s Founders Fund.
Consider us a partner on your journey from 0 to 1 and 1 to n. We’re 1 team with you.
Schedule a call with us https://calendly.com/dotintent/intro-call
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Focus
Portfolio
P&G, Samsung, Conde Nast, Nike, Coca-Cola, Coty, Lufthansa, iHeartRadio, Block Renovation, eVici, Oura, McIntosh, Swing, Avast, S-case, HQ Trivia, Jammer, Siren Care, Lover, CheckWare, Dynastrom (ROKU) and many more both corporate and startups, both software and hardware.
Oura
Oura is the world’s first wellness ring and mobile app that tracks sleep, activity, and physiological responses in your body.
intent was contracted to speed up the development of the mobile apps, augment IoT engineering, and facilitate complex hardware to software integrations. We also managed to improve the app's rating (above 4.0) in the process.
Oura has raised a follow-on $28M Series B from Forerunner Ventures, Square, and Google's Gradient Ventures.
Swing
Swing was editor's choice and #1 featured app on the US, UK, and Japanese App Store home page, and pre-downloaded on every phone in every Apple Store globally for a year.
intent was approached by the company's co-founder Tommy Stadlen to tackle engineering challenges ahead of the acquisition.
SWNG was acquired by Microsoft in 2018.
Block Renovation
Block’s mission is to use technology to improve the renovation experience for both homeowners and builders.
intent has been with Block from the day of its inception until now. Involved in all of the workstreams and helped Block build its own engineering muscle.
Since delivering the MVP together Block has raised follow-on rounds from investors including NEA, Lerer Hippeau, and Obvious Ventures.
HQ Trivia
HQ Trivia & Words is the future of television. The wildly popular (games with millions of simultaneous players) live game show app with real cash prizes.
Several intent expert teams were engaged to build out a product that required insane scalability.
Featured in The New York Times, The Today Show, Time, ABC, CNBC, and more.
Scase
S-Case is an affordable point-of-care device that helps healthcare professionals and patients make educated medical decisions.
Using smart sensors it monitors and analyzes vital signs: Body Temperature, Pulse Rate, Blood Pressure, Glucose Level, and Oxygen Saturation.
eVici
The eVici team had a strong back-end development muscle, but with complex products like this, the key to success is a great user onboarding and a strong emphasis on perfect user experience.
As a startup, eVici had a specific schedule for reaching milestones. Developing their own design team could turn out to be a cumbersome task.
eVici required comprehensive UI and UX support for the backend developers team in shipping the final product. We've covered that need with our UI Team Lead involvement and a Front-end Developer service.
As the next milestone, we have designed a visual user guide that would serve the role of tutorial for first-time users. In cooperation with an illustrator, we have created a step-by-step guide on how to use eVici products.
The cherry on the top was our design and development of a project's landing page that encourages visitors to use the eVici system by strongly focusing on the performance and conversion rate optimization.
Reviews
the project
IoT Development for Professional Lighting Company
"During those 5 days of work, we were really impressed by their professionalism and I wouldn't change anything."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the COO of the company EZL which specializes in mounting professional light systems in big venues.
For what projects/services did your company hire intent, and what were your goals?
Intent helped us in the first stage of the new product development. This was a discovery phase where we took part in the workshop to understand if our product assumption meets potential customers’ needs.
Essentially, we sought professional support to better understand if our project assumptions make sense from different perspectives. We were not sure if the project is technically feasible, what feedback we can expect from customers, or how difficult this whole undertaking can be.
Besides that, we wanted to quickly have some tangible prototype of the product to show our potential customers and future investors.
How did you select intent and what were the deciding factors?
We heard good opinions about them among our network.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We hired intent for a 5-day workshop to validate if our product is market fit. The workshop was called a Design Sprint. During the first day of the workshop, we talked over the whole project with different specialists, identified various project risks, and then decided what is our unique selling proposition.
On the second day, we prioritized different functionalities and started drawing the simple user flows of our app with a high emphasis on the most important features. Once we decided on how our app could visually and technically look, intent built for us a clickable prototype.
The prototype was also tested with a carefully selected group of potential customers to gather their feedback - building, and testing this prototype was performed without us and took them three days.
Finally, after 5 days we received a comprehensive report describing what we came up during the first 2 days of the workshop. The summary indicated what unique is in our product, what is end-customers’ feedback, how we can improve it, what potential obstacles they see in product development, how we can mitigate them, what next steps should be taken, and so on.
Additionally, we also received this clickable prototype showcasing the main feature of our app (8 screens).
How many people from the vendor's team worked with you, and what were their positions?
There were at least two creative persons - UX/UI designers, one developer, and a PM.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We received the report (somewhere around 15 pages), prototype visually presenting our product, feedback from end-customers.
Describe their project management style, including communication tools and timelines.
We worked together only for 5 days but they were very productive, responsive, and deeply engaged in the project so the outcomes after this workshop were really impressive.
What did you find most impressive or unique about this company?
Their preparation and previous experiences. Before we started the workshop, they made a lot of research. Hence during the workshop, they asked a lot of unobvious questions and questioned our assumptions what forced us to rethink this project once again.
Are there any areas for improvement or something they could have done differently?
During those 5 days of work, we were really impressed by their professionalism and I wouldn't change anything.
the project
Custom Software Dev for Radio & Music Platform
"They were also very professional and more importantly customer and client friendly."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
was the Executive Vice President of Technology, managing the engineering/technology team responsible for the apps/platforms at iHeartRadio - one of the largest Radio/Music platforms in US. The service includes thousands of live radio stations, more than 250,000 podcasts, offers a Music recommender system and on-demand functionality and allows listeners to save and replay songs from live broadcasts in digital playlists.
For what projects/services did your company hire Intent, and what were your goals?
We had an urgent need to create a great user experience on chromecast where we had tried several times to build support but had not succeeded in both creating the best user experience and also working around all the implementation kinks on the earlier chromecast integrations.
The goal was to rebuild the entire tech stack for this part of our web platform to solve these issues and give our customers a great listening experience via Chromecast.
How did you select Intent and what were the deciding factors?
After having worked with a couple of other contracting companies, we started to look for a fully integrated team that could solve this issue for us. We interviewed several development shops and Intent came out on top, both from the technical aspect but also as they showed a great understanding of product development and having a track record to delivering.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The project started with a discovery phase and then scoping the work and the deliverables. The team worked closely with the in-house front end engineering team as the solution had to be implemented and work alongside our web platforms.
The typical 2 week sprints agile setup was used and the teams worked very well together. The technologies were a combination of Javascript, react, node, etc integrating in the native Google ChromeCast sdks.
How many people from the vendor's team worked with you, and what were their positions?
The team sized varied but was usually around 2-3 people. Mostly engineering and in the early part of the project also PM.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The team executed extremely well and it was one of the few times that our internal engineering team praised the work from an outside vendor/contracting company. Deliverables were meet on time, any issues that had to be adjusted was dealt with in a very professional manner and the teams worked very well together for the duration of the project.
Describe their project management style, including communication tools and timelines.
The communication was great, deliverables and milestones clearly defined and the teams communicated well with tools, scrums and planning sessions. Tools used were JIRA, Slack and scheduled calls/meetings
What did you find most impressive or unique about this company?
I was very happy about their ability to deliver quality code, on time and according to the initial planned scope of the project. They were also very professional and more importantly customer/client friendly were they strived to ensure that we were happy with the engagement. I was also very impressed with how the team integrated and communicated with our internal engineering team.
Are there any areas for improvement or something they could have done differently?
There was really no major things that we were unhappy about or needed to improve.
the project
Mobile & Web Dev & Design for Global Youth Organization
“We get an excellent price-to-quality ratio that we haven’t been able to match in Malaysia or any other market.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work in the Kuala Lumpur, Malaysia office of the World Organization of the Scout Movement. We’re the largest youth organization in the world, with over 55 million scouts. I’m the director of digital engagement for the organization, responsible for digital transformations, software procurement, and web and mobile development.
What challenge were you trying to address with Intent?
We were developing a mobile app for scouts.
What was the scope of their involvement?
Intent developed our mobile app. It connects to various APIs from our web platforms, including a crowdfunding service.
They’re also working on our key organizational website, which serves as a web platform for over 280,000 users — scouts and scout leaders. The site has various landing pages for things, such as a hub for scouts. They also developed a web platform for our largest event in the world, which is attended by 2.4 million scouts every year.
They also provided UI/UX design and handled the discovery phases for all of these projects.
What is the team composition?
We’ve worked with various developers, designers, QA engineers, and project managers from their team over time. The account managers have stayed the same.
How did you come to work with Intent?
We developed our crowdfunding software with another partner, and Intent was one of their subcontractors. We included them in the RFQ for the mobile app project.
How much have you invested with them?
The total cost of their work so far is $450,000–$500,000.
What is the status of this engagement?
The initial project with Intent ran between March–August 2017, and we developed various web platforms in 2018 and 2019. We have an ongoing contract with them to further develop the app and websites, and we’re considering them for future collaborations.
What evidence can you share that demonstrates the impact of the engagement?
Intent has created beautiful UI/UX designs for us, and we’ve gotten high impressions from our stakeholders. The development work is fast and high quality, and we appreciate their approach to discovery phases. We get an excellent price-to-quality ratio that we haven’t been able to match in Malaysia or any other market.
How did Intent perform from a project management standpoint?
There will always be small issues, but I’m content with the collaboration in general, and I’d highly recommend Intent. They stand out in terms of project management and their ability to understand our needs.
They also have fast turnaround times. Even when we thought internally that a timeline was impossible, we were able to work with Intent and come up with an MVP by the launch date. They deliver on time, and they respect everything stated in SLAs. If a project has a tight deadline, they’ll commit to it and deliver.
What did you find most impressive about them?
They have impressive turnaround speed, they understand the needs of the customer, and they can come up with proposals around seemingly unfeasible solutions.
Are there any areas they could improve?
They could be more precise with estimations, but this is our fault as well.
Do you have any advice for future clients of theirs?
I would definitely recommend Intent for design, mobile app development, and Drupal development. They have good value for money, and their design team is incredible.
the project
App Development for Sexual Health Platform
“On the engineering side, they’ve been very quick and have delivered ahead of their deadlines.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO for a digital mental health app focusing on helping people through psychosexual challenges like erectile dysfunction or difficulty orgasming for women.
What challenge were you trying to address with Intent?
We had just raised our seed funding and were looking for a team of engineers and designers to productize our vision. Intent has been instrumental in designing and building the app.
What was the scope of their involvement?
We work very closely in one of the leading sex therapists in Silicon Valley, and she has been working with our team to describe what sex therapy looks like offline—the exercises they give to patients, the way they assess people, and how they figure out how to help.
The designers from Intent has been working on how to translate that into the UX/UI design. In conjunction with that, their engineers are building the design for the platform. They’ve been instrumental in bringing this product to life.
At the moment, the app is only for iOS and we’re hoping to work on Android in the coming month. They built it from the ground up. They used some of the design elements from an older version of the app, but they pretty much rebuilt it from scratch.
What is the team composition?
The core team is comprised of three engineers, a UX designer, a UI designer, and a QA tester. Then we’ve worked with product and project managers and researchers.
How did you come to work with Intent?
We went out to our investor network and asked for a recommendation. We received recommendations for about 10 different companies. Several of those were eliminated because of availability or pricing. We assessed about five agencies in depth, and they went through quite a rigorous process. Our previous engineering team assessed their code base, looked at their portfolio, assessed how we would work together based on time zone, and price, obviously.
How much have you invested with them?
We’ve spent between $100,000–$120,000.
What is the status of this engagement?
We started working with them in March 2020 and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They’ve tripled our conversion rate. We’re about six months ahead of schedule according to the forecast we created. We’re very happy with it.
How did Intent perform from a project management standpoint?
We have an in-house product manager that works with them and manages everything from design to UX/UI and development. She has done really well working with them to create feedback loops. As a result, it has become very efficient to work with Intent. We use Jira for logging anything, Slack, Google Hangouts, Zoom calls, and emails. Most of the day-to-day communication is over Slack. We have a daily call as a team, and the product manager is in touch with them at all times.
What did you find most impressive about them?
They’ve been an efficient team across the board. The way they helped us conceptualize the product has been the most interesting. We came in with a broad brief and a vague vision on what we wanted to do. Their design team has worked well with our product manager, and has done a brilliant job conceptualizing what the product needs to look like. On the engineering side, they’ve been very quick and have delivered ahead of their deadlines.
Are there any areas they could improve?
Early on, the organization and communication was slightly problematic. At the time, it was difficult to get them to commit to a deadline, but I think that was because they were familiarizing themselves with the preexisting codebase and were making some changes to the architecture. But they’ve been spot on for the last few months, and we’re excited to continue working with them.
Do you have any advice for potential customers?
For us, having a strong internal product manager has made a big difference. It’s often difficult to work with external teams, so having a strong internal partner to manage them helps significantly
the project
UI Design for IoT App Startup
"Their team emerged entirely in our agile development process."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I was the COO of a IoT app startup with a goal to change the way people do and record their home maintenance and keep the value of their home high.
For what projects/services did your company hire Intent?
We needed a company that could design beautiful mobile UIs in an ale way.
What were your goals for this project?
Deliver an MVP of the app, test it with the users and iterate to improve the UX.
How did you select this vendor?
We screened several providers of mobile app design companies and Intent had been by far the most experienced. They had a beautiful portfolio of successful apps.
Describe the project in detail.
After we've selected Intent as our provider, we've been assigned a team of two designers led by a senior UX/UI expert. They immediately jumped into our workshops and provided valuable insight into our ideation and product development. They continued to provide us with design services and when needed also supported our QA efforts. That kind of flexibility helped us keep the velocity high and iterate fast.
What was the team composition?
We've had 2 designers working with us most of the time. They've been joined by a QA engineer in an ad-hoc basis.
Can you share any outcomes from the project that demonstrate progress or success?
We've released the app on schedule and we've successfully ran several iterations to improve it.
How effective was the workflow between your team and theirs?
Their team emerged entirely in our agile development process. They joined our SCRUM ceremonies and worked within our issue tracking system to make the development/design communication seemless. They used sketch as their design tool with inVision to create clickable prototypes. They handed off the designs with Zeplin.
What did you find most impressive about this company?
It was clear that the design team had VAT experience working with development teams and all the work not only beautiful, but also well organized and developer friendly.
Are there any areas for improvement?
None that I can think of.
the project
Mobile App Dev for Major Consumer Goods Corporation
"They're highly efficient."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The client was a major Consumer Goods Corporate Organization with global operations.
For what projects/services did your company hire inFullMobile?
The challenge was to create an apealing Android mobile app that could be connected to the existing backend working with older mobile systems.
What were your goals for this project?
The goal was to create the app as soon as possible so that it could be launched in major Asian markets ASAP to test the ability of switching to Android devices across the Salesforce.
How did you select this vendor?
We had an RfP process with few vendors and selected one who was most skilled at delivering mobile apps, cost efficient and able to jump-start the project.
Describe the project in detail.
Project's scope include the creation of customizable mobile app used by Sales Reps in multiple markets. The app had to cover the selling process and be adjustable to different business processes via customization module. Responsive design and ability to adjust to different form-factors (different screen sizes, tablets) was an important requirements.
What was the team composition?
Project Manager QA Manager Mobile app designer Mobile app developers Backend developers
Can you share any outcomes from the project that demonstrate progress or success?
The app was delivered quickly, designed beautifully, worked very effiently and without errors. As a result we could implement the solution easily across major Asian markets.
How effective was the workflow between your team and theirs?
They're highly efficient - ongoing backlog, daily standups and based on iterative feedback.
What did you find most impressive about this company?
The quality of delivery for mobile apps & beautiful mobile design.
Are there any areas for improvement?
Not identified
the project
Mobile App Dev for Tourist Travel Info Company
"They helped us to gain more customers."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director of Citydoping, a travel info company. We publish our guide in five languages.
What challenge were you trying to address with inFullMobile?
We wanted to build a digital version of our printed guide.
What was the scope of their involvement?
They developed our mobile app for Warsaw and for New York. The app is only for iOS and includes five categories. There’s a place to buy something, there’s a place to watch something, and places to visit museums, bars, and clubs. The most important feature was the localization that you can find easily. The second most valuable feature was their design. We told them we like minimalism and that we think less is more.
What is the team composition?
We worked with the CEO and a few programmers.
How did you come to work with inFullMobile?
We found them in a Google search and had meetings with different companies. We felt inFullMobile would be very good because they worked with huge companies in the United States and they were specific only in iOS.
How much have you invested with them?
We spent around $20,000.
What is the status of this engagement?
We worked together between July 2011–October 2012.
What evidence can you share that demonstrates the impact of the engagement?
They had a great sense of design and did a great job designing the application. There were a few corrections, but we liked this project and got what we expected. They developed it very fast. We knew in our minds how we wanted to do this, and in the second meeting, they told us what they could do with our budget. They helped us to gain more customers.
How did inFullMobile perform from a project management standpoint?
Everybody in our company is a little bit lazy, but everything with inFullMobile is scheduled. They are very organized. After cooperating with them, we are still using Trello within our company. They were never late. They were sometimes working too fast for us, even.
What did you find most impressive about them?
I’m impressed with the implementation of our idea.
Are there any areas they could improve?
I don’t have any criticisms.
Do you have any advice for potential customers?
There were no problems between us and the CEO because we were in the same country. The CEO has a rule that he wants a face-to-face for every project. This is a huge value.
the project
Android App Dev for Music App Developer
"Overall, it seemed they had a lot of different specialties, and they were great at assigning resources."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the former president of music app developer.
What challenge were you trying to address with inFullMobile?
We wanted to build an Android version of our iOS app.
What was the scope of their involvement?
The key deliverable was going to be a deployable app in the Google Play store for Android. The full functionality of our iOS app had to be incorporated into the Android app, and that would include interfacing with our backend API. They helped with design work as well since there are different design standards for Apple and Google. They translated some of our paradigms into the material design Google mandates for all their apps.
What is the team composition?
We were dealing with our leads Casper (CEO, inFullMobile) and Peter (CTO, inFullMobile). At one point, we had as many as four engineers on the project.
How did you come to work with inFullMobile?
One of my colleagues used them with his company; it was a completely different business. We’d seen they had really nice results working with inFull.
How much have you invested with them?
We spent around $100,000.
What is the status of this engagement?
We worked together from July 2017 until September 2018.
What evidence can you share that demonstrates the impact of the engagement?
The app was pretty complicated. It was a custom audio engineer for a music app. Android is notorious for not playing nice with audio, so we knew it would be a challenge. They were pretty great with that. They offered some great solutions to the problems of working with different devices with different specifications.
In general, our backend architecture used a lot of microservices instead of being a monolith, and I don’t think they’d worked like that before. They incorporated our style into their workflow, though, and offered solutions they worked for everyone.
How did inFullMobile perform from a project management standpoint?
They did very well. It’s always a challenge working with a remote team, but they did great at managing the time difference. We set regular meetings, and Jira worked great for project management. Everything was clearly laid out. They always gave us updates in terms of where they were with tasks and deadlines. There was a clear line of communication with no radio silence.
What did you find most impressive about them?
The quality of their engineers stood out. Overall, it seemed they had a lot of different specialties, and they were great at assigning resources depending on what we needed on the project: music expertise, APIs, etc. They have a good pool of talent.
Are there any areas they could improve?
Initially, there was a transparency issue regarding their billing structure, but we worked it out. It wasn’t a deal-breaker. This was a couple of years ago, so they may have changed it.
Do you have any advice for potential customers?
You’re in good hands. They’ve worked with a lot of companies and developed a ton of apps and have great talent. I don’t have any warnings or disclaimers. Go for it, as long as you know what you’re looking for.
the project
In-Car App Dev for High-End Audio Company
"Their communication skills are clear, concise, and accurate."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing program manager at a high-end audio company.
What challenge were you trying to address with inFullMobile?
We needed help building an in-car app.
What was the scope of their involvement?
They built an in-car app that has to do with the interface in the vehicle. You can use that as a player to play from various sources. Apart from this, we’re also doing another project that hasn’t kicked off yet.
What is the team composition?
We work with three people from their team, and their project manager is my main point of contact.
How did you come to work with inFullMobile?
We met the UX designer for this app first, and they recommended inFullMobile for us. We also engaged them for the second project because they were so successful with the first one.
How much have you invested with them?
We’ve invested $50,000 so far.
What is the status of this engagement?
We began working together in July 2019, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I visited them in February, where I met the team members. For me, the experience has been really good. I gave them what our objectives were and they went for the whole agile process.
How did inFullMobile perform from a project management standpoint?
We have a weekly call with them and they’ve always been on time with deliverables. There are very few back-and-forths we’ve had to go through.
What did you find most impressive about them?
As a vendor, what I really like about them is their proactivity. The team that they have is excellent. Their communication skills are clear, concise, and accurate. I’ve been very impressed with their ability to answer our emails, troubleshoot, and their immediate response.
Are there any areas they could improve?
No, our experience has been quite good so far.
Do you have any advice for potential customers?
My advice is to go for it if they fit your requirements and budget. Give them a little bit of room to show their creativity. They work best when they’re given a free hand.
the project
Digital Platform Dev for Orthodontics Company
"They’ve done really well. I’m happy."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CEO of Two Front. We’re a modern orthodontic company that’s focused on teenagers.
What challenge were you trying to address with inFullMobile?
We needed to build a digital platform for telehealth services, as well as a comprehensive electronic health records (EHR) system built for doctors and orthodontists specifically for clear liners, and not for braces.
What was the scope of their involvement?
We’ve essentially broken the project down into two phases: the marketing site phase (it’s about six pages), and the EHR phase, which is more backend. Four engineers are working to build out the front- and backend using AWS and Javascript, among other technologies.
They developed a booking system so we could book appointments, as well as a bunch of static landing pages. We’re also integrating Zoom and a messaging system between patients and doctors that is HIPPA compliant.
What is the team composition?
There are four developers, a project manager, and a quality assurance resource.
How did you come to work with inFullMobile?
We found them through word of mouth.
How much have you invested with them?
We’ve spent around $50,000 with them.
What is the status of this engagement?
We’ve worked together since February 2020.
What evidence can you share that demonstrates the impact of the engagement?
We’re not live yet, so I can’t really speak to that, but the marketing site is almost half built-out now.
How did inFullMobile perform from a project management standpoint?
They’ve done really well. I’m happy. They’re definitely responsive and communicative. We mostly speak through Slack, and we have a weekly call.
What did you find most impressive about them?
Project management and professionalism stand out. They deliver results as well.
Are there any areas they could improve?
No, not that I’ve seen.
After just a few days of working together, the Intent team was able to produce a 15-page report on a visual presentation of their product as well as feedback from customers. The company appreciates the team's responsiveness, productivity, and engagement during the partnership.