IntellRocket

Introduce your business and what you do there.

I’m the CMO at reTyre.

What challenge were you trying to address with IntellRocket?

When I joined the company, we only had a one-page website, and we wanted to add more functionality to it, including e-commerce, content, and lead generation capabilities. We started building it with IntellRocket.

On top of that, we had a new invention, which was modular bicycle tires or tires with zippers. We couldn’t copy what was already on the market, so our challenge was communicating what we had so that people could understand this new product and concept. We needed to present something that people never experienced before. 

What was the scope of their involvement?

We built the website from scratch. At that time, we didn’t have any content, so we collaborated with IntellRocket. We didn’t know what we wanted, but they helped us define and explain our product, technology, and company. IntellRocket gave us examples of what would be good to have online. They then researched and proposed ideas to help us make our brand look better and bigger. Their team also created icons, graphs, and designs that we could use later on in documents and brochures. 

IntellRocket also wrote a few blogs for us, but the topics were very specific. We couldn’t use outsourced services too much in writing because we needed somebody in-house who understood our technology to write about it. Apart from that, they worked on our SEO efforts when we were launching the site. Mostly, they worked on their own since there were only five of us at reTyre. When we had more people, we took over the SEO tasks and started working more on our product pages.

At present, they still work on speed optimization and technical SEO tasks. We also use them for specific campaigns, and they develop additional website pages from time to time. For now, they’re more like our remote website development team. 

What is the team composition?

I mainly work with one designer, and I often communicate with their owner. A backend developer works with us from time to time. When we have questions or need to elaborate on things, we talk to other team members. 

How did you come to work with IntellRocket?

I found IntellRocket when I was working for a different company. I was originally from Serbia, so I knew that we could find a high-quality company there for an inexpensive price. At that time, we had some hiccups with our local agency, so we started working with IntellRocket. They delivered, and my former company continued working with them even after I left. When this project with reTyre came up, I brought them in. 

How much have you invested with them?

Our yearly budget for their services is around $40,000. 

What is the status of this engagement?

We officially started the project in March 2019, and the engagement is ongoing. The website launch is done, but we have an active maintenance contract with IntellRocket. 

What evidence can you share that demonstrates the impact of the engagement? 

We’ve had a 216%–300% increase in revenue. We’ve noticed an increase in brand awareness, and we’ve started gaining more consumers as well. On top of that, we have nice lead inputs; even when we’re not running any campaigns because we’re out of stock, we still see around 500 organic leads a month. Moreover, we’re happy with the product pages, which have been the last pages that we’ve developed. 

The website has also helped us build a strong brand. As an example, an intern thought that we were a massive company because of the website. He also thought that we owned the whole office building. 

Overall, IntellRocket is excellent — that’s why we keep using them. 

How did IntellRocket perform from a project management standpoint?

IntellRocket meets their deadlines; our team doesn’t. The project has been postponed before because we’ve failed to meet the deadlines we set. As a result, we usually stick to IntellRocket’s timeframes. In relation to that, I appreciate that they’re not pushy when it comes to deadlines. 

They use Trello for their internal processes, but we need to communicate better so we’re using Monday, which they've adapted to. They have a ticketing support system, but I prefer talking to their owner via Skype and email. We also use Zoom and Google Meet. Overall, they use our tools; whenever we say we want to use certain tools, they adapt to it, and that’s important to us. 

What did you find most impressive about them?

Their communication and ability to determine our needs are impressive. Apart from those, we like that they transfer everything related to the website to our team so that we can use it however we want. By contrast, other agencies have a lock-in issue where we’ve had to keep using their services for the website, so we can’t work on our own.

IntellRocket isn’t like that; they don’t try to lock us in, and they listen to our needs and what we want to do. They’ve even built a HubSpot template for us to build landing pages on our own. Moreover, they tell us what’s better for the website from an optimization or conversion standpoint. If we still want them to do things our way, they’ll do it. 

Are there any areas they could improve?

IntellRocket can be stricter in making sure that we adhere to deadlines. We like that they’re not pushy when it comes to timelines, but it’s also not a good thing at times. They must find the right balance in that regard. That being said, this isn’t a negative criticism; this is more of an internal remark for them. 

Do you have any advice for potential customers?

Figure out what helps your processes. Know what you want to have but not necessarily how you want it delivered. You should define what you want, give ideas and examples, and have a clear vision of your goal. That’s how you can work fast. From there, you can collaborate better. 

In my experience, our problems as a company have always started with us not having a vision. As such, we’ve taken longer to finish projects. Overall, if you start with ideas but you don’t know what you want, then your engagement will be a long process. 

Introduce your business and what you do there.

I work for Interface Masters Technologies, an OEM network hardware company. We provide network hardware for cybersecurity software companies.

What challenge were you trying to address with IntellRocket?

We wanted them to improve our web design, especially our on-page SEO. There were a lot of things for which we needed improvement.

What was the scope of their involvement?

They had knowledgeable experts on Google and the algorithm. Site speed was improved and the page was made more intuitive. They recommended that we restructure the whole website organization so it was more SEO-friendly. Also, they worked on content writing and the aesthetics of the site.

What is the team composition?

I only talk to one person, the CEO.

How did you come to work with IntellRocket?

We found them five years ago when I wasn’t at the company.

What is the status of this engagement?

We started working in 2015.

What evidence can you share that demonstrates the impact of the engagement?

The website is smoother and more functional. There has been a consistent amount of traffic coming in. They have generated more leads.

How did IntellRocket perform from a project management standpoint?

The project management is effective. We talk to them through Skype. They speak English well and respond quickly to all update requests.

What did you find most impressive about them?

Their professionalism and speed are impressive. From a customer perspective, they do their job well. IntellRocket was highly knowledgeable, easy to work with, and a great company to have on your side.

Are there any areas they could improve?

No, there was nothing.

Do you have any advice for potential customers?

Build a relationship with Darko (CEO). He’s cool and wants what’s best for your company.

Introduce your business and what you do there.

I’m the owner of HLF Nutrition and I run several websites across Europe that sell healthy food and supplements.

What challenge were you trying to address with IntellRocket?

I’m not an IT guy and I was spending more time trying to fix things on my website than I was working on my business. 

What was the scope of their involvement?

They’ve taken over all the technical aspects so I don’t have to think about it anymore. They work on the WordPress sites and make sure that they're up to date, along with any plug-ins. Any ideas that I come up with and want to implement, they implement them. They take care of the security aspect of the sites and make sure there aren’t any bugs. They’re integrating new payment methods onto my websites, such as a credit card processor, and working on speed and content optimization as well.

What is the team composition?

I mainly work with three people including Darko (Founder) and two of his team members.

How did you come to work with IntellRocket?

We share an office and they were sitting close to me. I saw them working on a WordPress site as I was trying to fix one of my many issues at the same time. I asked them if they could help me, and that began our relationship. 

How much have you invested with them?

We’ve spent between $15,000–$20,000 so far.

What is the status of this engagement?

We began working together in February 2019 and the relationship is currently ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

One of my website’s turnover has increased by almost 300% and another one by almost 900%. Just my enabling a credit card processor, they doubled or tripled my revenue. They cut my website speed down by about 85%.

How did IntellRocket perform from a project management standpoint?

Everything is good. We mainly use Trello to stay organized and communicate.

What did you find most impressive about them?

I’ve worked with developers before and there’s always a delay; IntellRocket is available all the time. They tell me a task is going to take a certain number of days and I don’t even need to check on them. They’ve saved me so much time so that I can focus on my business and my customers; for a small business owner, that’s huge.

A lot of small fixes they just do for free. I feel like I have an extra team member that I can turn to whenever I have problems. They share their insights and let me know about tools that could help sales. For example, they recommended a new email marketing system for abandoned carts that has increased my turnover.

Are there any areas they could improve?

There is nothing they can improve on.

Do you have any advice for potential customers?

I really recommend that you use them.

Please describe your company and your position there.

I'm the Director of Marketing at Oncue - our software and booking services helps moving company owners to grow.

For what projects/services did your company hire IntellRocket?

Our website needed a complete redesign to modernize and make it more user-friendly. We wanted it to be really easy for visitors to understand what our company offers and to know what to do to take the next step.

How did you select this vendor and what were the deciding factors?

We checked out a number of web design agencies and we loved the clean and modern design of the websites that IntellRocket had previously designed.

Describe the project in detail and walk through the stages of the project.

We worked closely with the team at IntellRocket on the Discovery section of the process - we told them exactly what we were looking for and gave examples of similar websites that we liked the design of. They came back with a number of design concepts and we fell in love with one of them. We worked closely with the team throughout the project and were free to make edits and alternations as the project progressed.

How many resources from the vendor's team worked with you, and what were their positions?

We mainly worked with one resource from the team who acted as a project liaison between the other departments.

Can you share any outcomes from the project that demonstrate progress or success?

Everyone that has seen our new website has commented on how clean and modern the design is. The feedback that we've had is that it's now much easier to know what we offer and to have users get in touch for more information.

How effective was the workflow between your team and theirs?

The workflow between our teams couldn't have been easier - we worked together very well and they were incredibly responsive to any questions we had throughout the process.

What did you find most impressive or unique about this company?

They were very quick to make any edits or updates and we were kept updated at every stage throughout the process. We always felt like we knew exactly what they were currently working on and when we should expect the next update. It made the whole process very enjoyable and stress-free.

Are there any areas for improvement or something they could have done differently?

Nothing - it was a great experience and we would highly recommend IntellRocket to anyone looking for a similar project to be completed in a timely and professional fashion.