Local heart with an international reach
Intellitonic is an elite group of digital marketers that are locally focused, operating nationally. We provide and implement successful marketing strategy across the web, online ads, and social media. Intellitonic empowers clients to use digital marketing strategies correctly and successfully, and to tell their story clearly and succinctly. We are thought leaders in the digital space and provide visible, tangible education and work.
We constantly work to improve our craft and hope to help you improve yours, too.
Thrive Properties, Chateau Ste. Michelle Wineries, Bellingham Bay Marathon, The Non-GMO Project
The Non-GMO Project is an international, non-profit organization that believes in the power of choice. By creating a trustworthy non-GMO labeling system and building it into an internationally recognized symbol, they make it possible for food-conscious individuals to build a non-GMO lifestyle. Their non-GMO verified symbol appears on 0.4% of products in the United States and Canada. That may seem like a small percentage, but that’s a LOT of products.
They wanted to get more people living GMO-free. They already had a great website and a new smartphone app – they just needed to get the word out to new users.
The Non-GMO Project heard about Google Ad Grants but also knew about the many hoops it involves. Rather than squander their annual $120,000 in Google Ad credits, they wanted to bring in someone who knew how to make the most of it. In addition to that, they also needed direction with their social media which they handle in-house.
The campaign was a huge success! The Non-GMO Project saw a sharp increase in website views as existing avenues improved and new avenues materialized. With finely honed tools, we practically doubled the website traffic. All it took was an updated website and refreshed ad campaigns.
The Bellingham Bay Marathon (BBM) offers organized races along Bellingham Bay including a 5K, 10K, half-marathon, full-marathon, and marathon relay – 100% of net proceeds benefit 8 youth-focused non-profits in Whatcom County.
Like many nonprofits, the organizers consist of PTEs and volunteers. The organization was picking up speed (so to speak) but their time to focus on digital marketing wasn’t pacing. Plus, they were partnering with website designer Highwaters Media to deliver a new, slick design up-to-speed with the times.
Our exhaustive keyword research was the foundation for a massive success across Facebook Ads, Google Ads, and SEO. Organic search led potential participants right to the website – where they spent longer and viewed more pages than the year before. Fueled by a few select keywords, we raised the Google Ad click-through rate to an impressive 17%, meaning almost one in five people who saw the ad used it to get to the website. We couldn’t be more proud. The data we compiled is now used to inform future campaigns.
Copacino+Fujikado is an advertising, marketing, and branding agency in Seattle going strong since the mid-70s. While working on mass-marketing campaign strategies for wineries in the Ste. Michelle Wine Estates portfolio, including 14 Hands, Stag’s Leap, Erath, and Chateau Ste. Michelle, they soon realized that Google Ads would be a great platform to round out their efforts.
Each winery had a different obstacle whether promoting their tasting rooms locally, introducing new products e.g. “wineskis” to the market, promoting new sales on sites like Drizly, or just general brand recognition. To top it all off, sometimes they needed to target the same locations.
Continuous Google Ad campaign reviews meant we could respond quickly and efficiently to data trends, holidays, and specials, which resulted in increasing clicks, click-through-rates, and conversions. 14 Hands, Stag’s Leap, Erath, and Chateau Ste. Michelle received more website visits and engagement, foot traffic, online orders, and overall, increased brand awareness.
Thrive is a national apartment management brand with 60+ locations, primarily located in Washington State. The company purchases struggling apartment buildings and gives them a complete renovation: new kitchens, new floors, and new community amenities to make each location welcoming and unique.
When Thrive launches a new apartment, they must start from square one. Not only does the new brand have zero web presence, but they recently invested in pricey renovations and must turn a profit ASAP.
Whether we’ve worked on a property for 6 months or 3 years, the keyword density has continued to grow at a rate of 18 to 37 new, relevant keywords per month, with a mean of 25 new keywords per month. Our longest standing Thrive SEO location, Sawyer Flats, has grown in keyword density from 127 to 1,115 keyphrases in 3 years, and the number of keywords continues to rise. Using our continuous A/B testing method, we continually raise the value of each Google Ads campaign over time.