What was the scope of their involvement?
After an extensive vetting period, they’ve provided key consultation to help crystallize our operations. This has mainly involved defining our business requirements, translating them into technical documentation, and creating flow diagrams. Once we solidify what the platform does and how it operates, they’ll convert those diagrams into wireframes and begin building the prototype.
One of the key features we’ve specified is the ability to gather provided user data to automate marketing strategies. Based on a user’s browsing patterns or survey responses, we would customize our marketing to send content that they’re interested in via email and targeted social media. We’re still working on how to make that a noninvasive process, but that’s all part of the challenge.
What is the team composition?
I exclusively work with their CEO.
How did you come to work with Insyte Consultancy Services?
I searched extensively online and found them through Thumbtack, which helped me find firms catering to small businesses and startups. I discussed the project with their CEO who immediately provided suggestions to help me define my ideas. Over the next few months, I considered about seven other agencies but found that I always referred to Insyte Consultancy Services for their advice. They understood exactly what I wanted, and I was impressed that they’d completed similar projects in the past. Ultimately, I decided to go with them because I felt they could transform my thoughts into actions.
How much have you invested with them?
We’ve spent $3,000 thus far for the discovery phase. The prototype will be an additional $7,000 when we complete it.
What is the status of this engagement?
Their work began in February 2018 and is ongoing.