Web & Mobile Apps That’ll Delight Your Users

We are a software development studio with a focus on creating apps that solve business problems. We help our clients connect with customers and stand out from the chaos of the digital world.

 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2017
Show all +
Toronto, Canada
headquarters
other locations
  • Ukraine

Reviews

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UX Design & Dev for Property Managers Association

“The costs were quite reasonable.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2018 – July 2018
Project summary: 

Insighty built an application to help property managers better understand their markets and grow their businesses. Starting with algorithms and a spreadsheet, they developed the app’s UX and design.

The Reviewer
 
11-50 Employees
 
Australia
Product Manager, Property Managers Association
 
Verified
The Review
Feedback summary: 

Insighty’s talented team quickly scaled up to deliver the high-quality app within a short time frame. Although they worked in an opposite time zone, they communicated efficiently in the short overlap of business hours. Their design and development work is particularly outstanding.

BACKGROUND

Introduce your business and what you do there.

I work for a property managers association. We provide business tools to help people run their business and get customer feedback.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Insighty?

We needed someone to build software for us to add value to what we offer our members. One of the ways we sought to do that was to make an app that they could use to understand more about the market they were trading in and set goals on how to grow their business.

SOLUTION

What was the scope of their involvement?

They provided development, design, and UX work for our app. They took our instructions and requirements and produced some really great work. They started with algorithms and a spreadsheet and turned that into a functional app. We just finished up working with them on our business consulting tool. That’s going live shortly.

We’re also working on a customer feedback tool. Their job was to spec that and get a demo version out into the industry. They did a great job, and we’re putting that on hold at the moment. We’ve paused working with them and will possibly pick up better work in the future.

What is the team composition?

I worked with the co-founder and the project manager and briefly, with the designer.

How did you come to work with Insighty?

We found them through Upwork, checked their references, and hired them.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

We worked together from February–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within three weeks, they put together a comparative demo of our work tool just by having a spreadsheet. They provided us with great design and UX work for our customer survey tool. Their design work is truly great. Their engineers and designers are especially talented.

How did Insighty perform from a project management standpoint?

The project manager is exceedingly smart. Being in different time zones that barely overlap, they do a great job of communicating in a small amount of time. They did a good job identifying issues and problems outside of their scope as well. We use a Jira board. We also communicate on Slack and occasional Google Hangouts. We had daily catch-ups with the co-founder and bi-weekly catch-ups with the project manager.

What did you find most impressive about them?

Their ability to scale up and down and respond quickly to work is one of the reasons why we appreciate working with them. They have extremely talented people who have both design and development sensibilities.

Are there any areas they could improve?

A couple times, after they had given us a detailed estimate of how long the project would take, we requested changes. We didn’t get accurate communication back on how those changes affected the milestones, which caused some confusion.

Do you have any advice for potential customers?

I definitely recommend Insighty for a design job that needs to be ramped up quickly. You need a group of smart people to get good results fast.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    There were challenges working across time zones, but they accepted tight deadlines, and they’d wake up at 2:00 AM to be involved in meetings.
  • 5.0 Cost
    Value / within estimates
    The costs were quite reasonable.
  • 5.0 Quality
    Service & deliverables
    Taking into account the short time frames, the code did what it needed to do. I was happy with the results. The design work is great.
  • 5.0 NPS
    Willing to refer

Mobile App & Web Dev for Managed Marketplace Tool

"They know how to build a great product for a very reasonable price."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2018 - Ongoing
Project summary: 

Insighty is building web and mobile apps in a full-scale design and development process. The team is now completing user testing. The app will go live this month.

The Reviewer
 
11-50 Employees
 
New York, New York
Alan Shortz
Co-Founder, BetterYet Loyalty Inc.
 
Verified
The Review
Feedback summary: 

Insighty brought a quality product to market smoothly and in short order. They are professionals that work effectively in a collaborative environment. Daily communication and consistent responsiveness are features of their hands-off approach, which also fostered a genuine friendship between teams.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of BetterYet Loyalty, a managed marketplace that provides customer retention services for small- and medium-sized businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Insighty?

We wanted to accelerate the development process and bring on professionals.

SOLUTION

What was the scope of their involvement?

Insighty collaborated with my founding team on a full-scale design process to go through storyboarding and iterative feedback sessions. After that stage, they proceeded to web and mobile development. We just spoke with users in Canada last week and expect to launch this month. Currently, we’re incorporating feedback into the final user testing phase, which checks for functionality and a fluid experience. We will submit the app to the store and then go out to get customers signed up.

What is the team composition?

We’re working with their entire team.

How did you come to work with Insighty?

By chance, my co-founder knew one of the heads at Insighty. They started talking at an industry event about our business. The Insighty representative said his team could build a polished product and get it to market quickly.

How much have you invested with them?

We’ve spent $65,000.

What is the status of this engagement?

We started working together in May 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been the uttermost professionals and have even surpassed our expectations by building polished and complex functional logic. Honestly, our in-house team has built similar apps, but they didn’t have Insighty’s consummate professionalism to get a product to market so smoothly and preparedly.

How did Insighty perform from a project management standpoint?

We communicate daily, even multiple times per day. The team is responsive and effective in a hands-off process that parallels our own internal development. Rather than one point of contact, we interact with a range of team members at Insighty. Our CTO has direct access to Insigthy’s technical team while I talk with their designers.

What did you find most impressive about them?

They’re a smart and talented group of people that mesh well with our team. The relationship isn’t transactional, but based on genuine friendship, which makes the engagement much easier. Furthermore, they know how to build a great product for a very reasonable price.

Any advice for potential customers?

Have a clear vision of the end-result and roadmap to accomplish those goals. We started the project without a definitive vision and endpoint, which may have wasted time; however, any delays were self-inflicted, not Insighty’s fault. Ultimately, quality doesn’t matter if the client’s ask is variable and undefined because they’ll run into roadblocks.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The team’s transparent and upfront. They’ll say when an ask is unrealistic, which helps manage expectations and hit deadlines.
  • 5.0 Cost
    Value / within estimates
    The cost-to-result ratio is solid because their prices are below market compared to domestic agencies.
  • 5.0 Quality
    Service & deliverables
    They provide high-quality products while being communicative and sticking to deadlines.
  • 5.0 NPS
    Willing to refer
    They’re my go-to vendor.