Do you have any statistics or metrics on the project?
I have no quantifiable information that I can supply, only because there is no basis of comparison since we've never worked with any other marketing or Web design firm. That being said, we are the No. 1 bed and breakfast in Hudson, New York. We are the number one hotel in Hudson. We were just awarded a TripAdvisor Hall of Fame entry for the Croff House, and we've won a certificate of excellence for both properties for the past five years.
So, I think that is all reflective of the quality of their work as well as integrating and keeping our solutions up to date. For example, we don't take any reservations at the Barlow with the telephone. Everything has to be done online through our secured servers. So, we're able to monetize our cost savings for staff and personnel.
Is there anything unique about InsideOut Solutions that really makes them stand out compared to other companies?
I would say that it is a personal connection with our properties. On the surface, you might think that having our marketing partner in Washington state for a property that is located on the East Coast makes no sense. But, for us, they have always understood our marketing position and what we're trying to achieve, which clearly is three distinct visions for three distinct businesses. This actually gives us a unique perspective to see that they're not just saying the same thing repeatedly because we've actually worked with them on three different projects.
So, clearly, they bring a personal point of view and a personal touch to each project that they're doing. That allows them to capture the nature and essence of the property and convey that to people who aren't necessarily familiar with the properties. That's what marketing's all about.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
No. They are very responsive to requests and on top of the new technology. It's very easy for marketing firms to want to constantly reinvent the wheel and, quite frankly, churn through clients' money. That's not what they do. They're very candid and upfront about telling us that given our market position, we really wouldn't necessarily benefit significantly by constantly revising their work. I think that's a really smart business position to take and one that I really think differentiates them. It really shows me that they're not just looking at the marketing of my business, they're looking at how my business functions as a holistic entity.
What advice would you give a future client of theirs?
I would advise them to listen to what InsideOut is saying. I would advise them to communicate what their objectives are. It's very unfair for anyone to expect a vendor to know exactly what you want. You can't have vague goals like, I want to increase my web traffic, or I want to be the number one hospitality in my area. Instead, you really have to say specifically that this is what you want to achieve, and you have to communicate that to InsideOut. They will really listen to you and deliver against that.