Can you share any outcomes from the project that demonstrate progress or success?
We were seeing very little if any discernable proof of the performance of our paid media dollars. When we signed with Inseev, they completely shifted around the way that budgets were being deployed, and with their tracking and processes, we were immediately able to see the results.
Leads started skyrocketing (and continue). We can’t give specific numbers, but the relative change in volume and efficiency was in the thousands of percentage points in the first few months.
How effective was the workflow between your team and theirs?
The InSeev team is great to work with, always positive, and this is one of their strengths compared to prior (much larger, more expensive, premier) agencies we've worked with and is something more agencies should focus on providing.
We appreciate their "under-promise and over-deliver" approach.
What did you find most impressive about this company?
We like the combination of the excellent data-driven strategies and results they put together, coupled with the fact that our teams get along really well and there seems to be nothing but positive sentiment on both sides.
That’s tough to find nowadays, I’ve seen a lot of agencies where it’s one or the other. Plus, they have a great understanding of cost optimization and working with our procurement team to ensure they are delivering the best value for our investment.
Are there any areas for improvement?
If we had to pick something out, I would say that because they have individual experts leading communication across the services (which ultimately we really like), at times it can be hard to know what needs are under whose responsibility. While this can be a headache, I think it does end up leading to really high-quality services.