inseed.marketing

We were all scared and disoriented at the beginning of the full-scale Russian invasion of Ukraine. But it did not last long. On the second day of Russia’s aggressive attack, we actively participated in volunteer activities and implemented several projects to convey the truth about the war. One of them was the “All around Russian world” project, which we implemented in collaboration with bickerstaff.

We decided to offer a tour of the actual “sights of the russian world.” For this purpose, we have developed a site similar to popular accommodation search services such as Airbnb. Among the offers on the website, we showed photos of apartments destroyed by Russian troops and rocket attacks. The descriptions of the proposals were also stylized according to the reality of the “russian world.”

The banners we used in advertising offered to travel for Russians and talked about the charms of the “russian world.” And after clicking the banner ads, you could look at the sights of the “russian world” – the destroyed houses of civilians, which were by no means a military threat to russia.

Such a solution was placing our advertising on many decentralized teaser and banner networks that provided coverage to the Russian audience. Most of them had operational facilities outside the jurisdiction of the Russian Federation. In this way, the Russians could not physically block all of them. And while each of these networks individually did not have a reach that could be compared to the reach of Google or Meta, due to the number of these networks, we got a reach of over 18 million users.

In autumn 2022, the project was presented at the Effie Awards Europe festival. According to the festival results, the project received a bronze award for its effectiveness in conveying the truth about the Russian invasion.

Client

Oftentype is a keyboard extension that speeds up text input, significantly reducing typing time. It allows you to add frequently used phrases, email addresses, phone numbers, or signatures to quick keys in Oftentype. The app makes it easier to create messages, emails and place orders in online stores.

Task

Therefore, our task was to propose additional promotion channels to ensure an increase in the number of app installations while allowing us to optimize the metrics of the customer acquisition funnel with a paid subscription. We recommended adding the Google Ads advertising platform to the media mix. 

Solutions

We needed to set up the Firebase system to optimize campaigns and measure key metrics. This platform for developing apps allows transmitting data on user interaction with the application to the Google Analytics system and the Google Ads advertising platform.

After setting up all the necessary infrastructure, we set up an advertising campaign. The format of promoting apps in Google Ads allows using various types of creative materials:

 – Texts

– Static banners

– Video

From the beginning of the campaign, we set up targets for the territory of the United States according to the client’s request. The initial results could have been better: the number of installations did not meet the KPI, and the cost of acquiring app installations significantly exceeded the plan. Therefore, we decided to expand the geographical targeting and direct the advertising to all countries where English is spoken.

Result

And we immediately received excellent results: as it turned out, users from Great Britain responded better to the offer and installed the app more actively. As a result, the cost of acquiring a user was reduced by almost half.

As a result, we achieved excellent metrics: the conversion rate from ad clicks to app installations was 89%, and from installations to paid subscriptions was 5%.

Client

In the spring of 2021, the Nobelbee App startup team approached us. This is a Birthday Reminder that allows you not to miss important dates, such as birthdays, and to congratulate loved ones with monetary gifts.

Task

The critical problem was that the app was being installed by a significant number of users, but very few of them had linked a payment card, and there had not been a single transaction since the app was launched.

Solutions

To solve the problem, we conducted several studies:

-  Expert UX audit. We analyzed the application for compliance with benchmarks and proven UX practices. At this stage, we identified “standard” issues that most often affect the effectiveness of applications.

- User-testing. We tested the application with the involvement of real users to identify not only errors in UX, but also to understand what user behavior they lead to and what is the best way to fix them.

- Quantitative research. We conducted a survey of the target audience on a larger sample to test hypotheses about the value of the application for the market and the presence of a potential market.

- Based on the results of the research, we updated the design of the application and refined the main User-flow in such a way as to satisfy the needs of users and ensure a better conversion in payment.

- Using the updated design, we moved on to the technical implementation. We were helped by the While Web Production team, which specializes in the development of applications and websites.

- After painstakingly working on the app code, we were finally ready to run a pilot campaign to test the effectiveness of the new design. For this, we used Meta and Google Ads advertising resources with optimization for the promotion of the application. 

Result

The pilot campaign showed promising results: 5.3% of users linked a payment card, and 4.4% tried to send a gift within the first week of using the application.

Client

We were approached by a company from Los Angeles that provides real estate management services. The essential advantage of the company is the use of technological innovations to increase profits and simplify the process of real estate management.

Tasks

As part of the company’s marketing strategy, our task was to develop a concise informational website that would present the company’s benefits and services and ensure the generation of inquiries from potential customers (leads).

Solution

To implement the project tasks, we offered the client a choice of two possible options that would ensure optimal implementation:

- Webflow

- WordPress

For the client, convenience and ease of management were a priority, so we opted for Webflow.

Results

Due to the flexible integrations that are built into Webflow, we have integrated forms that automatically transfer customer requests from the site to the table and also send automatic notifications to the email of the Propassist sales department every time a new request is received through the site. 

In addition, we integrated the TikTok module on the site, which automatically broadcasts the TikTok feed of the company’s content to the site. This allows you to broadcast company news and updates on the site in an interactive format without the need to update the site.

Client

WhileWeb Production is both our client and a partner in IT development. The company implements different IT projects: creating and programming websites, creating adaptive designs, landing development, custom websites development, creating applications based on frameworks and websites on CMS.

Tasks

The main goal of our cooperation is to build systematic brand communication on social media and attract leads through the performance campaign.

Solution

During working on the project, we have already passed several stages:

•  development of Content Policy and Tone of Voice;

•  SMM: the creation of visual and textual content for social media with subsequent publication and moderation of pages;

•  launching and managing performance campaigns on social media;

•  launching contextual advertising on Google to reach an audience with an already established need for IT development.

Results

During our cooperation, we managed to achieve the lead cost at $28.41, increase the conversion rate to 1.7%, and attract 56 quality leads.

We continue our work to help WhileWeb Production blossom!

On the eve of the war

Since 2019, iKnow in Ukraine is confidently gaining momentum:

- graduates more than 2,000 students

- cooperates with 10+ corporate clients

- improves learning and operational processes to make language learning easier and more interesting

On February 24, changes take place without warning. russia launches a full-scale invasion of Ukraine, iKnow stops training, and danger pushes Ukrainians abroad.

March – April

A world map is spread out in front of Ukrainians: dozens of countries are ready to provide shelter. However, no matter where the road leads: Warsaw, Berlin, or Vilnius — at least a basic knowledge of English as an international language of communication helps to arrange life.

With this in mind, we are launching a series of free webinars that teach Ukrainians abroad important everyday phrases. As a result, more than 2 thousand subscribers join our Telegram channel.

May – June

Ukrainians abroad are not typical refugees. These are people who are ready to learn, to actively integrate into society, and therefore to communicate. That is why we decide to launch a full-fledged online school in Europe. And to do it qualitatively, we conducted research.

We determine which markets are the most promising regarding the ratio of the number of Ukrainians, prices for learning English, competition, and other metrics.

We analyze approaches to the implementation and “packaging” of educational products in Europe.

In a conclusion: the choice falls on Poland.

What follows is a month of intense work on the localization of the school:

- we create a communication strategy for both target audiences — migrants from Ukraine and Poles

- we adapt communication materials

- we are developing a website

- we reconfigure advertising campaigns, end-to-end analytics, and CRM

Now

iKnow in Poland welcomes its first students. Ahead is a large-scale digital image campaign to make a statement and increase market share. We keep going.

Клієнт

escs (eSports Championship Service) — це ігрова платформа, яка дозволяє легко та швидко інтегрувати турніри в будь-яку гру. Гравці можуть змагатися у свої улюблені ігри та виграти грошовий приз.

Контекст . Ринок кіберспорту процвітає:

- є 2,5 млрд гравців і понад 1 млн розробників ігор

- У 2019 році на ігри було витрачено $152,1 млрд

- більше 15% гравців люблять змагатися

Проблеми . Домінуючою бізнес-моделлю в іграх є безкоштовна гра з рекламою або віртуальними предметами. Але гравці не люблять рекламу і хочуть вигравати своїми навичками, а не купленими предметами. Більшість розробників невеликих ігор нічого не заробляють. Кілька видавців AAA домінують на ринку.

Рішення . За допомогою escs розробники ігор можуть легко інтегрувати чемпіонати у свої ігри безкоштовно через універсальний SDK. Гравці можуть брати участь у турнірах, сплачуючи щомісячну абонентську плату.

Завдання

Підвищення обізнаності про продукт і залучення потенційних клієнтів.

Рішення

Для досягнення цілей проекту ми надали клієнту наступні послуги:

1. Таргетована реклама (Facebook & Instagram)

• Іміджева кампанія – спрямована на підвищення знань про бренд
• Кампанія ефективності – спрямована на залучення потенційних клієнтів

2. Електронний маркетинг

• Розробка та налаштування тригерної розсилки

3. Розвиток бізнесу

• Пошук та інтеграція з потенційними партнерами та інвесторами

Результати 

Завдяки маркетинговій діяльності ми досягли наступних результатів:

CPA – $8,54

Коефіцієнт конверсії – 11,29%

Охоплення – 171 127

Client

eStudy is a modern learning management system (LMS) that covers all the needs of students and teachers. The online platform has a user-friendly interface, navigation, and all the necessary tools: whiteboard, calendar, video chat, reusable materials, various grading systems. It also fully complies with the requirements of confidentiality and GDPR, does not require installation on a computer, and is free of charge.

eStudy solves the main problem of distance learning and makes the transition from classic audiences online more comfortable. Here teachers can create and manage subjects, lessons, assign tasks, and monitor student performance. The latter can perform tasks inside the platform, check the task scales, and conduct individual text and video chats.

Tasks

Full marketing support for product launch. Attract traffic to the platform and increase the number of active users and partners.

Solution

The project emerged in the context of a global pandemic. The eStudy team analyzed the urgent need for a convenient online learning tool, audited existing platforms’ shortcomings, and considered them during product development.

We at inseed.marketing took over most of the marketing activities of the project: SMM, launching and managing media campaigns on Google and social media, and PR activities. We were also engaged in the business development of the project and integration with educational resources and institutions.

Results 

We are still working with eStudy, but in 5 months since the launch, we have reached almost 700.000 users, reduced the conversion cost to $5.4, and increased the conversion rate to 2.66%.

Client

iKnow is an online English language school. The main feature is its own multimedia platform, where all training takes place. Here you have everything you need: textbooks, chats with teachers, dictionaries, a virtual notebook and notes, homework, assessment books, and a calendar of classes. The school offers training in various formats: group and individual classes for adults and children with local teachers and native speakers.

Tasks

We provide complete marketing support for the brand. The main task is to increase sales, reduce the lead cost, increase brand awareness and bring new products to market.

Solution

We started with the previous marketing activities audit and their optimization. Then we developed a communication strategy and activity plan for the year and are now implementing it. In the project, we are responsible for: 

- SMM – content plan development and page moderation;

- launching and managing image and performance campaigns;

- Google contextual advertising management;

- development of advertising materials;

- SEO-optimization of the website and its external promotion;

- email-marketing – planning, setting up, and launching of mailings;

- PR and work with influencers;

- development of strategies for new products to enter the market.

Results

In the 3 months since we started, we have already increased the conversion rate to 5.65%, increased the number of leads by more than 7 times, and reduced the lead cost by 55%. In November 2021, as part of the image campaign, we released a 30-second video on social media and Youtube. You can watch it on inseed.marketing pages on Facebook and Instagram.

We continue to work on the development of iKnow, and we will share the latest results in the blog!

Client

A New York company that specializes in innovative IT solutions sought marketing help. They develop websites, functional prototypes, applications for iOS and Android, and technical support for startups with over 12 years of practical experience.

Tasks

The main request was to provide SMM services for the company’s social media pages. We also conducted a UX audit of the website and recommended making changes to increase conversions.

Solution

To solve this problem, we went through several stages of preparation:

•  identified competitors and analyzed their pages on social media;

•  audited the client’s previous communication on social media;

•  identified the target audience;

•  identified the main messages to be told through SMM;

•  developed a visual style of brand communication on social media;

•  developed the company’s Content Policy;

•  developed a media plan and launched the posts’ promotion.

After devising the plan, we moved on to implementation and divided our work into two stages:

•  content development, its publication, and moderation of pages on social media;

•  management of promotional campaigns with traffic settings, engaging in Messenger and Direct, and overall post activity. Later, we also launched a conversion and remarketing campaign to maximize the website’s audience.

All promotion was based on a media plan, according to which we had to reach 7,000 unique users each month and generate 470 interactions with content.

Results

As a result of our cooperation, we have reached more than 112 thousand people and got 1609 interactions, including 532 website visits.

Client

One of the Ukrainian developers contacted us with the ambitions to enter the TOP-3 brands in this market in terms of Purchase Intent, TOM Brand Awareness, and SBA.

Tasks

To develop a new positioning of the developer’s brand that would help meet the business’s strategic goals.

Solution

To meet the goal, we went through several stages of project work.

First, we carried out desk research, examining both the available research materials provided by the client and open market data from third parties. In addition, we researched customer feedback and opinions about the market and its problems. This gave us an understanding of the major pains that no player in the category covers.

The next step was to analyze competitors’ marketing activities, considering both media weight and messaging and positioning. It turned out that most competitors use categorical messages and do not try to deal with the audience’s pain. Others communicate overly abstract emotional messages that have little to do with the tasks of the audience considering buying a property.

Based on the tasks of different clients, we identified key audience segments and identified their key needs in the category. Based on this, we have developed separate sets of benefits that would meet the needs of each segment.

We analyzed the media info field and the information context that shapes the perception of the category by the target audience. It turned out that the media form a negative image of the category, cultivating fears due to unfinished projects and cases of fraud by developers.

Using the Brand Ladder methodology, we built a pyramid of brand attributes and benefits. And using Brand Key – derived positioning. Moreover, we formulated the brand’s mission and manifesto.

Results

Now the brand is fully ready to build further communication and create its object positioning, taking into account the fundamental positioning of the developer.

Client

A new eye clinic in Kyiv. The main feature of the clinic is that it uses the latest technologies for eyesight healing.

Tasks

Media campaign to build awareness of the clinic and to generate leads.

Solution

We developed a media strategy, which consisted of two parts to carry out the tasks of the campaign:

 •  Image campaign: build knowledge about the clinic and its benefits through building a broad reach. We used Google Ads tools – a video campaign using the Youtube tool TrueView In-stream with the ability to skip ads to reach the goal. Additionally, we used banner advertising on the Google Display Network to increase the frequency of audience contact.

The special feature of medical advertising is that advertising systems do not allow behavioral targeting for diseases. Therefore, we used resource targeting that our target audience visited. This made it possible, on the one hand, to obtain the widest possible target coverage, and on the other hand, to show advertising only to people who could potentially be interested in the clinic’s services.

•  Performance campaign: the goal was to find potential clients with a pronounced need who are already actively looking for solutions and offer them the clinic’s services at the time of decision-making. We hypothesized that clients could seek healing to the diagnoses and illnesses they had. Therefore, we have built the structure of the advertising account to separate categorical and brand requests as well as to allocate separate ad groups for each disease that is treated in the clinic.

Results 

According to the digital image campaign results, we reached almost 532 thousand people, which is about 60% of the total Kyiv population with eye problems.

As a result, we managed to raise the conversion to 2.14%, reduce the cost of request (CPL) more than 4 times to 352 UAH, and generate at least 336,000 UAH requests per month.

Client

The client who installs security systems, video surveillance systems, alarms, etc., in Philadelphia, contacted us.

Tasks

To develop a media campaign to attract interested customers to order the security systems installation.

Solution

We’ve launched a Performance Campaign to find potential customers looking for security services in their city and those who are actively interested in such services but aren’t yet looking for a specific solution on Google to run the campaign. Google Search Ads works best for this, allowing you to show specific ads to customers who are already looking for the services we provide. We also tried advertising in the Facebook feed with interest targeting and optimization for the target action. Customers are considering installing security systems for both private households and businesses.

Therefore, we’ve structured the campaign to identify specific ad groups with relevant messages for each situation, service type, and target audience. A large proportion of users search for such services via a smartphone, so we used both standard search and adaptive in the search campaign. Their feature is that the system adapts messages to the user’s device, combining different headings and descriptions, and uses other behavioral signals for machine learning to show users the most relevant Ad options. We’ve also added ad extensions, including phone numbers. This allowed customers to call to order services directly from the search engine.

Before launching the campaign, we slightly modified the client’s landing page to simplify the order placing process and increase conversions (baseline conversion rate was 1.39%).

Results 

During the first month of the campaign, we managed to get a conversion of 8.82% (which is more than four times higher than the actual plan) and generate leads totaling at least $28,600.

Client

One of the largest food producers in Ukraine contacted us. Its goal was to enter the US market with a new brand of oat milk.

Tasks

To develop the positioning of a new oat milk brand to bring to the US market.

Solution

To complete the task, we went through several stages of project work.

•  We carried out desk research, examining both the available research materials provided by the client and open market data from third parties. In addition, we researched customer feedback and opinions about the market and its problems. This gave us an understanding of the major pains that no player in the category covers.

•  We also conducted qualitative research to understand the key insights of the target audience in the category. To meet the goal, we carried out a series of in-depth interviews with US consumers, who are consumers of the vegetable milk, and learned about their motives, consumption barriers in the category, and the criteria for making a purchase decision.

•  The next step was to analyze the marketing activities of competitors in terms of messaging and positioning. The market turned out to be very diverse with radically different positionings of players, who focus on different segments of the target audience. We were challenged with identifying a niche in the market that is not occupied by competitors and, at the same time, has enough volume to occupy the required market share and achieve the customer’s business goals.

•  Based on the tasks of different clients, we identified key audience segments and identified their key needs in the category. Based on this, we have developed separate sets of benefits that would meet the needs of each segment.

•  Using the Brand Ladder methodology, we built a pyramid of brand attributes and benefits. And using Brand Key – derived positioning. Moreover, we formulated the brand’s mission and manifesto.

Results 

Currently, we are still working on bringing the brand to the market.

Client

One of the largest producers of cognacs in Ukraine addressed us. They set themselves to launch a new brand and occupy a niche among the younger segment of consumers to expand market share.

Tasks

To develop the positioning of a new cognac brand to enter the Ukrainian market.

Solution

To complete the task, we went through several stages of project work:

1. We conducted desk research, studying open market data from third parties and publishing key research results. In addition, we researched customer feedback and opinions about the market itself and its features. This gave us an understanding of the major pains that no player in the category covers.

2. The next step was that we carried out qualitative research to understand the key insights of the target audience in the category. To meet the goal, we also conducted a series of in-depth interviews with consumers in the category and learned about their motives, consumption barriers in the category, and the criteria for making a purchase decision.

3. The next step was to analyze the marketing activities of competitors in terms of messaging and positioning. It turned out that the market is monotonous and the positioning of players is almost identical, and they focus on the same segment of the target audience.

4. Based on the study data, we identified a key segment of the audience and identified its key needs in the category. We have developed a set of values ​​and benefits that would meet the audience’s needs based on this data.

5. Using the Brand Ladder methodology, we built a pyramid of brand attributes and benefits. And using Brand Key – derived positioning. Moreover, we formulated the brand’s mission and manifesto.

Results

The product was successfully brought to the market. Now cognac is not only a traditional drink for older audiences but also a stylish attribute of a modern person who is looking for a brand to reflect their values ​​and lifestyle.

Client

A new carting center in Saudi Arabia. The special feature of the carting center is that it uses modern electric cars. The Saudi market is quite specific to us. First, it was the Arabic language we had to work with when compiling the list of keywords and negative keywords. Second, Saudi Arabia is a Muslim country with significant restrictions on women and children. For example, women cannot go-carting with men. Such rules significantly affect the campaign structure and the target audience segmentation. In addition, the client’s business was going through difficult times due to quarantine restrictions, so the success of the whole project depended on the success of our campaign.

Tasks

To develop a media campaign to attract interested customers to the new carting center.

Solution

We have launched a performance campaign to deal with the current tasks. We have launched a performance campaign to find potential customers who are looking for a carting center in their place, as well as those who are interested in such entertainment but not yet looking for carting. Google Search Ads works best for such things, allowing you to show the ads to customers who are already looking for the services we provide. Advertising on Facebook and Instagram with interest targeting and optimization for the target action is also suitable. Customers see carting as entertainment in a variety of situations: corporate parties, weekend fun with family, and fun with friends who ride regularly. Therefore, we have built the campaign structure to highlight separate ad groups with relevant messages for each situation and, accordingly, the target audience.

Results

The results of the campaign exceeded our expectations. Within the first month of the campaign, we managed to get a conversion of 7% (twice the plan) and exceed the plan in terms of the number of customers involved by 14%, attracting 1,523 interested customers worth at least $ 53,300 with the planned cost of a lead.

Client

Taimi is an LGBTQI+ dating & social network. The main competitors, such as Grinder and Tinder, have strong positions on the market according to a long history and massive word of mouth. But, compared to Taimi, they have pure functionality and technology platforms.

Tasks

To build a respectful and friendly LGBTQ community of verified individuals to interact, connect, create meaningful relationships and facilitate dating.

Solution

The initial go-to-market strategy of Taimi included Performance Marketing, PR, and Events Sponsorships. App Installs and Usage Indexes were growing, but their dynamic was lower than expected. Thus, to increase the dynamic, it was decided to review the communication strategy and find out what had to be improved.

inseed had started work with the entire Taimi’s marketing activities audit, including the Paid Advertisement, Social Media Presence, Website, and Application UX. We conducted a competitive analysis from the perspective of Indexes and Messaging. Based on this audit data, we made the first hypothesis of how Taimi can grow faster. 

To understand the best performing Value Proposition, we conducted qualitative research among the target audience. Based on research data, we held the Strategic Session together with the Taimi team, where we finalized the hypotheses of core value to communicate. We conducted quantitative research to validate our hypotheses and, based on its results, developed a solid Communication Strategy. 

Results

As a result of the project, we have got a solid Marketing Strategy, which included the core Value Proposition for communication as well as product features updates. It has included x2 increase of TA coverage through the 9 new relevant communication channels with proper communication messages. 

This comprehensive plan is now being successfully implemented.

Client

We were contacted by the developer Yana “Bud”, who built a premium residential complex in Truskavets, a resort town in Ukraine. A special feature of the project is that the company offers to develop individual planning for each individual buyer, taking into account all wishes and needs.

Tasks

The main request was to increase the number of apartment sales in the “Liberty” residential complex, along with the processing and qualification of leads.

Solution

To implement the task, we:

- developed a convenient landing page to represent all benefits of the project;

- set up Google Analytics and Call tracking to track website events, conversions, and leads by phone;

- hired and set up the contact center manager;

- set up the CRM system for client management;

- launched targeted advertising on Facebook and Instagram as well as Google Search Campaign;

- designed communication materials for local OOH campaign;

- developed Content Policy and Tone of Voice for brand communication on Social Media;

- took over SMM: created content for social networks, posted and moderated pages.

Results 

During the period of the campaign, we’ve already attracted 167 leads, achieved a conversion cost of $12.92 (CPA), and reached a conversion rate of 2% (CR). Currently, we are still working on the campaign, so we will share the final results of our cooperation soon!

Client

KOSA Touristic is the developing hospitality object in Arabats’ka Strilka, Kherson region in southern Ukraine. This region is rich in recreation resources such as therapeutic muds and salts and natural hot springs.

KOSA Touristic is located on the coast of the Azov sea, which is the shallowest sea in the world. The average annual temperature of the water is +11 °C, which makes it a great recreation resource, especially for the summer period. Arabatska Strilka has the longest sandy beach in Europe (more than 100 km). The average annual tourists’ flow of the region is more than 4M. The estimated hospitality market value is about $0,5B per season.

After the annexation of the Ukrainian peninsula, Crimea by the Russian Federation, the tourists’ flow is rapidly increasing year to year as Arabats’ka Strilka became more available physically for Ukrainian and Eastern European tourists.

Tasks

Project support and development.

Solution

inseed have invested in KOSA Touristic on early-stage (pre-seed) and provided with consulting in business development, marketing strategy, and operations.

Results 

The project has shown high performance in Revenue and ROI, which is several times higher than average Real Estate or Hospitality investment projects.

The expected ROI for 2024 is 603%.

Client

During the full-scale invasion of Ukraine by Russia, many Ukrainians changed their usual professions to volunteer activities. This led to the creation of the Ukrainian Signal initiative, which later became a full-fledged charitable foundation. The Ukrainian Signal team promotes Ukrainian culture in the European Union through large-scale screenings of contemporary Ukrainian films.

Task

The Ukrainian Signal team turned to us for help in promoting their film screenings throughout Europe. The key tasks were to attract as many viewers as possible to the screenings and to reach the widest possible audience within the framework of the promotional campaign, so that more people could learn about Ukrainian contemporary culture and art.

Solutions

To launch the campaign, we chose the social media platforms Facebook and Instagram, as they provide coverage to a wide audience, flexible targeting based on interests and audience behavior, and convenient event organization functionality, such as film screenings.

Together with Ukrainian Signal, we developed an optimal funnel for attracting viewers to the screenings. The basis of the campaign was the promotion of video posts developed as teasers for a specific film and a call to action for the relevant target audience.

Additionally, for each screening, a Facebook event was created, which served as an information hub with information about the screening, the film, and a link to purchase tickets.

Result

During the campaign, we launched advertising on Facebook and Instagram with the following objectives: promoting Facebook and attracting traffic to the ticket purchase page. Such an approach has shown great result – a complete sellout of tickets for almost all screenings!

Throughout the 5-month campaign, we managed to reach more than 300,000 people in Europe and attract over 2,800 viewers to the screenings.

Client

After the full-scale Russian invasion of Ukraine, we at inseed.marketing, along with many other teams, began actively working to support Ukrainians affected by Russian aggression. Our partners at Nobelbee App approached us with the idea of joining in this assistance effort. Nobelbee is an app that reminds users of significant dates for their friends (such as birthdays) and allows them to send monetary or physical gifts worldwide.

Therefore, we decided to create an app that would help foreigners easily navigate Ukrainian funds, choose which issue to tackle, and donate directly to a verified, reliable fund so that help would reach where it is needed as quickly as possible. Funds, in turn, could apply to participate in the project and, after legal verification, be added to the list of verified funds within the app.

Solutions

Together with our partners, we developed the app concept, worked on the structure, UX, and designed the app. On the one hand, the app needed to be user-friendly and evoke the proper emotional response.

The first step in implementing the project was the development of an MVP app. Together with our partners, we developed a version of the app for iOS, Android, and PWA platforms.

The next step was to create a communication strategy for the product. We created a Customer Decision Journey for these segments to understand how to communicate with each of them effectively. Based on this, we developed a communication ecosystem and mapped communication tools to a calendar plan.

For each communication tool, we developed a detailed work plan, including the following:

1. SMM

2. SEO

3. Email

4. PR

5. Direct advertising on Facebook, Instagram, Google Search, and YouTube.

After that, we developed instructions for partner managers and app content management.

Result

In this way, in a short time, we were able to create an entirely new product that helps Ukraine withstand the fight against the brutal aggressor.