Inovies

Please describe your company and your position there.

LoanOnMind (Unit of Fair Credit Services Pvt Ltd) was created with one goal in mind To change the way credit is delivered in India by leveraging the power of technology and digital medium.

For what projects/services did your company hire Inovies?

We choose Inovies for complete digital marketing services like maintaining/optimizing our PPC campaigns, Social Media Campaigns, and other SEO services to increase the loanonmind trust flow in the digital world.

What were your goals for this project?

Generating leads

How did you select this vendor?

My team came up with 3 different vendors in Hyderabad, upon having a one to one meeting with all the 3 vendors we felt Nagendra and his team from Inovies is having a good amount of exposure in the digital marketing field. Initially, we went for 3 months contract with Inovies for generating leads to LoanOnMind using google Adwords. They come up with a good amount of prospects, from then we continue utilizing their services.

Describe the scope of their work in detail.

we simply gave one objective, i.e, getting leads. Initially, they took 1 month of time to optimize the pages for all our loan-related pages in terms of content and page speed. Then they started working on google AdWords with 200$ per day. We got a good amount of prospects from Hyderabad. Now we are expanding in all major cities in India, currently, they are working on creating new pages.

What was the team composition?

We are visiting their premises every Monday to get the weekly reports and getting updates if any.

Can you share any outcomes from the project that demonstrate progress or success?

After starting digital marketing services our average sales got increased by almost 180% in a couple of months

How effective was the workflow between your team and theirs?

Very user-friendly, They are directly communicating with our team if any inputs are required from our end in the form of emails.

What did you find most impressive about this company?

Apart from their marketing services, I personally got impressed with Mr. Nagendra. Their team has a deep knowledge of startup businesses. 

Are there any areas for improvement?

Cost, they are charging little high compared to other vendors in Hyderabad. it will be more helpful if they cost are a little low

Introduce your business and what you do there.

Secunderabad Women's Hospital is a fertility hospital located in Hyderabad, India. We specialize in infertility treatment, and our main consultant is Dr. Sarah Oosman.

What challenge were you trying to address with Inovies ?

Our main goal was to make the website more current. There was a lot of mistakes on our website at the time, and it was not modern from a technological point of view. We needed to make the site easy to follow, so that people could get more information. Before we worked with Inovies , not many people visited our website and we received complaints about its speed and lack of mobile responsiveness. The photos on the site were not good, and there were numerous grammatical and spelling mistakes.

What was the scope of their involvement?

Inovies developed our new website using the latest technologies, and continued to change the layouts until we were satisfied. We have a lot of international patients, mainly from African countries, so we’ve focused SEO work on the African Gulf.
We’re also changing our hospital software, in order to give patients the ability to download medical reports from the website. The system will be cloud-based, and we will integrate the website to our medical software.

What is the team composition?

For the last 2 years, I’ve been in touch with Nagendra Bommasani [Founder, Inovies], but I’ve communicated with 2 other contacts as well. Inovies assigned dedicated resources for our SEO work, with whom we’ve also been in contact.

How did you come to work with Inovies ?

We found them online. I liked their website’s ease of use so filled out the contact form. I was contacted immediately, and felt that Inovies was serious about wanting to take the job.

I spoke to numerous other providers. Each one gave me a story, but didn’t make me understand it properly, in terms of what they would do and how. Inovies showed real interest in the job. We have a verbal agreement that Inovies will not work on any other fertility center than ours, and they’ve kept that promise for the last 2 years.

How much have you invested with them?

The cost of the website development was around 2 lakh Indian rupees [$3,000].

What is the status of this engagement?

We started working with them more than 2 years ago, around December 2015. The site is completed, but I worked out a deal with them for any changes and upgrades. The project was completed in 3 or 4 months.

What evidence can you share that demonstrates the impact of the engagement?

I measure our local inquiries and conversions in India, as well as international ones. We are doing well.

How did Inovies perform from a project management standpoint?

The principals of the company remain our main contacts—they provide email updates on a monthly basis, detailing what they’re doing and what our goals are. We communicate mainly through email and direct calls. We’re in contact on a weekly basis, talking about our ranking and how many inquiries we are getting over the phone and online. Our offices are in the same city.

Their communication and scheduling skills are excellent, compared to other providers I’ve worked with. The head of the company is familiar with the job, so he can select resources and tell them what to do. The team is well-trained and knows what I want.

What did you find most impressive about them?

Their response is good and they understand my requirements. I’ve been able to give them suggestions, and try different approaches—we’ve used AdWords, Facebook promotions, and so on. Inovies has tried to keep expenses down and do the work correctly and systematically—whatever we spend, we should see a return.

Are there any areas they could improve?

Not to my knowledge. They’ve done a very good job.

Do you have any advice for future clients of theirs?

It would depend on the individual customer, but they have to communicate what they want from the developer. Inovies has all the tools and resources to help.