Please describe the scope of their work.
In addition to the website and content work, Innovaxis has done some SEO [search engine optimization] work, but we're not paying a large dollar value toward SEO. It is all based on the content. Innovaxis says it's all based on the words and how you articulate yourself. That is very important.
I find that the majority of our clients, which has changed in the last few years, and 60 percent of our purchases indicate that they are knowledgeable about the purchase prior to them getting to me. By the time they get to me, they already know what they want. This makes the presence on our website all the more important. They are going to the site to gather data, and then getting to me. Then, I have the opportunity based on how successful the content is.
What was your process for selecting Innovaxis with which to work?
I’ve had a few different companies and website developers working in that environment. It had to do with the time and care that the Innovaxis team took to learn what I wanted. I selected them after a meeting and liking what they had to say.
We're working toward doing the right thing with our site and delivering solutions that will make an impact on the client. They have done a very good job for me, and I couldn’t be happier.
Is the work completed?
No, the work is not completed. We have ongoing projects that involve a significant amount of money. We have a product tie solution called MedPac that is designed to run medical claims. We've sold it to one of the largest unions in the United States, the Screen Actors Guild. They use it, and it scans all of the current health claims in that arena. It's a very large client. We have new clients that resulted from the success of the MedPac brochure.
The website has a continual flow to it. We have a blog and events; we just got back from five major events in our arena. We tout each one on our event page with photos, and we're generating the demand. What our manufacturers like about ProConversions is that we generate the demand. We're generating a lot of leads. The business has grown dramatically, and we continue to win contracts. We want to keep the success up.
Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?
They offered me a unique proposal early on that allowed me to fund the project. It wasn’t $25,000, it was $5,000. They told me they would help me get off the ground, and we utilized their team in that effort. Once we get some wind under our sails, we'll expand the work, go after the SEO, and do other things.