Ordinary is for other people.
With clients all over the Southeastern United States, including New Orleans, Baton Rouge, Mobile, Sarasota and Chapel Hill, Innovative is an advertising, branding and media agency without limits. From traditional and digital to experiential advertising, our seasoned marketing professionals act as a seamless extension of your team. We create completely original design, digital, advertising, public relations and media solutions. Just tell us what you need. And consider it done.
Headquartered in the Greater New Orleans area, we always put client’s goals first. Maybe it’s a Southern thing. Or just how we were brought up. Fiercely independent, we have no global advertising holding company pulling our strings, so no ask is ever dismissed as unreasonable or out of the question.
Driven by data, we harness today’s technologies to provide real value—a true connectivity with consumers. Our highly capable team of marketing pros, most of whom have 10+ years in the business, also embrace empathy, passion, joy and creativity in the creation of marketing solutions that don’t simply get viewed by audiences, but rather resonate with humans and build brands.
Innovative Advertising is a full-service marketing firm and digital advertising agency that partners with B2C, B2B, and non-profits to create completely original design, digital, advertising, public relations, and media solutions. Even though our team of experienced brand development pros consistently over-delivers for our clients, we never get fat-headed about it.
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Portfolio
Houma Convention & Visitors Bureau, Abita Brewery
Houma CVB - Branding
The Houma Area Convention and Visitor Bureau (HACVB) called on Innovative to transform its brand. The new branding effort had to be inclusive of the extremely diverse region as a whole and convey the area’s identity, voice and experiences through a more authentic look. In addition to the development of a new brand mark; a brand guide, website, digital ads and other sub brands would also be developed over the course of this continuing relationship.
https://innovativeadagency.com/blog/work/houma-logo/
Houma CVB - Digital Ad Campaign
The Houma Area Convention and Visitor Bureau (HACVB) called on Innovative to transform its brand. The new branding effort had to be inclusive of the extremely diverse region as a whole and convey the area’s identity, voice and experiences through a more authentic look. In addition to the development of a new brand mark; a brand guide, website, digital ads and other sub brands would also be developed over the course of this continuing relationship.
https://innovativeadagency.com/blog/work/houma-area-convention-and-visitors-bureau-digital-campaign/
Houma CVB - Website
The Houma Area Convention and Visitor Bureau (HACVB) called on Innovative to transform its brand. The new branding effort had to be inclusive of the extremely diverse region as a whole and convey the area’s identity, voice and experiences through a more authentic look. In addition to the development of a new brand mark; a brand guide, website, digital ads and other sub brands would also be developed over the course of this continuing relationship.
https://innovativeadagency.com/blog/work/houma-website/
Abita Brewery Website
The design and development of the Abita Brewery website proved invaluable in helping a small, craft brewery compete with major players in the competitive New Orleans beer market. This award-winning design helped what was once a local brewer grow to become a top 25 craft brewer in the US. Our work in the digital realm, including ads and social media, helped establish strategies that have since become industry best-practices.
https://innovativeadagency.com/blog/work/abita-beer-website/
Abita Brewery Packaging Design
These award-winning packaging designs and the "Louisiana True" positioning helped what was once a tiny, local brewer grow to one of the top 25 craft breweries in the country. Our work on this brand helped spearhead many strategies that have since become industry best-practices, including the development of an award-winning cookbook.
https://innovativeadagency.com/blog/work/abita-bottle-packaging/
Houma CVB - Crawfish Trail Branding
Innovative worked with the Houma CVB to develop a new brand for their Bayou Country Crawfish Trail, Innovative also created merchandise and a new website to help promote the trail. Visitors to the state, and locals too, would sample crawfish from over 30 different trail stops and collect the receipts of at least five to receive a branded Crawfish Trail t-shirt.
https://innovativeadagency.com/blog/work/crawfishtrail-branding/
Houma CVB - ECO Tours Website
Innovative helped promote Houma geotours by workingn with the CVB to develop a unique geochaching brand and aligning digital campaign repsonsible for delivering 8 million impressions and generate over 51,000 visits to the new, branded microsite. The campaign also outpaced the industry benchmark for each ad platform. Specifically, Facebook and Online advertising performed 395% and 86% above the travel industry benchmark respectively.
https://innovativeadagency.com/blog/work/boosting-tourism/
Abita Brewery Rebranding
Helping a small, craft brewery compete with major players in the competitive New Orleans beer market started with rebranding the packaging. These award-winning designs and the "Louisiana True" positioning helped what was a tiny, local brewer grow to one of the top 25 craft breweries in the country. Our work on this brand helped spearhead many strategies that have since become industry best-practices, including the development of an award-winning cookbook.
https://innovativeadagency.com/blog/work/abita-beer-12-pack-can-packaging/
Abita Brewery - 'The Boot' Video
Part of the job to help a small, craft brewery compete with major players in the competitive New Orleans beer market was to create compelling video assets, like this effort to introduce a new beer, The Boot, which was brewed in Louisiana, for. Louisiana locals.
Reviews
the project
Rebranding, Advertising & Website Revamp for IoT Company
"I was impressed with their UX/UI knowledge and how they've presented creative efforts to our company's leadership."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the marketing manager at Globalstar, a satellite IoT company. My position works with various departments including sales, graphic design, engineering, etc. We have two brands that we work with, SPOT - our B2C brand and Globalstar - our B2B/Partner brand.
For what projects/services did your company hire Innovative Advertising?
We hired Innovative to assist with a rebranding of our B2C brand, SPOT as well as help with digital advertising for both the B2C brand as well as the B2B brand.
How did you select this vendor and what were the deciding factors?
We searched for agencies in our area and surrounding areas with experience on the consumer side and we ultimately chose Innovative because their design team (among reasons/teams) blew us away! Plus they are right here in our backyard.
Describe the project in detail and walk through the stages of the project.
The biggest project we worked with Innovative on was our SPOT Rebrand and Website Revamp. Innovative really took the time to develop a brand story so we are able to showcase what sets us apart from other like companies. Innovative did an outstanding job on their own but we truly loved working hand in hand with them so that are team could also take part in the journey.
How many resources from the vendor's team worked with you, and what were their positions?
In total, we've worked with at least 10 people from their team. These positions ranged from the account leader, creative director, UX/UI designer, video editors, digital marketers, etc.
Can you share any outcomes from the project that demonstrate progress or success?
Their design work is excellent! Our team was able to take their recommendations and implement seamlessly with little back and forth. We've also made big strides on campaign reporting and I feel their reporting is pretty thorough and easy to follow.
How effective was the workflow between your team and theirs?
The Innovative team has always been easy to communicate with and very willing to meet on any questions that arise through any project.
What did you find most impressive or unique about this company?
I was impressed with their UX/UI knowledge and how they've presented creative efforts to our company's leadership.
Are there any areas for improvement or something they could have done differently?
Our relationship has grown with Innovative over time and I do appreciate all of the people we have worked with. I don't have any solid feedback for improvements at this time.
The company is pleased with Innovative Advertising's UI/UX design work. Their recommendations are useful and easy to implement, and their reporting process is thorough and easy to follow. Their resources are highly communicative and willing to address any issues that arise throughout the engagement.