Strategy and Market Research Firm

With more consumer touchpoints than ever before, it’s critical to know how decisions are made and how the changing environment influences decisions for consumers.

We are a global strategy and market research agency that provides an insights-driven strategic direction to drive innovation and solve complex business challenges.

Our specialties include Market Assessment, Qualitative and Quantitative Research, Go-to-Market Strategy, Product Strategy and Marketing, and Business Process Improvement.

$100 - $149 / hr
2 - 9
Show all +
San Jose, CA
  • San Francisco Bay Area
    San Jose, CA 95112
    United States


Product marketing plan Image

Product marketing plan

Our client wanted a product launch plan. We defined the goal and objective of the product launch, created the positioning contents, and managed the marketing campaign.

Consumer Research and Strategy Playbook Image

Consumer Research and Strategy Playbook

The client needed market research and a strategy on how to pivot to a new segment.

We conducted a customer and market assessment that informed our go-to-market strategy. 

The end product was a strategic plan and roadmap to get the client to their desired goal. 


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Market Research for Strategy Consulting Firm

"They accomplished everything we needed so we were very satisfied with them."

Willing to refer: 
The Project
$10,000 to $49,999
Oct. - Nov. 2019
Project summary: 

Innerplum Consulting provided market research for a strategy consulting firm. The team gathered data on how users of the app respond to certain features.

The Reviewer
1-10 Employees
Houston, Texas
Tuoyo Oteri
Senior Research Associate, Oteri Consulting Group
The Review
Feedback summary: 

The data proved to be critical for the development team and met the expectations of the internal team. Innerplum Consulting provides thorough data and reporting, ensuring a successful collaboration. The team is hard-working, professional, and attentive.

The client submitted this review online.


Please describe your company and your position there.

I am a Senior Research Associate at a Research and Strategy Consulting Firm.


For what projects/services did your company hire Innerplum Consulting?

Product development research for a new App. We needed help in gathering data on how users of an app respond to certain features. The data had to be collected on site at the client's office.

What were your goals for this project?

We needed to complete 25 observational studies as part of the research effort.


How did you select this vendor?

We sent RFQs to 3 companies and picked Innerplum because they had the most favorable terms and value.

Describe the project in detail.

Innerplum provided us personnel for observational studies that was done as a part of a new product development research for a client. They were responsible for analyzing user behavior for the product/app.

What was the team composition?

We had 2 people from Innerplum attached to this project.


Can you share any outcomes from the project that demonstrate progress or success?

The project was completed on time, and the data provided was critical to the development team.

How effective was the workflow between your team and theirs?

The workflow was great.

What did you find most impressive about this company?

One thing I appreciated was the weekly updates and the daily notes that the Inner plum team shared with us.

Are there any areas for improvement?

They accomplished everything we needed so we were very satisfied with them.

Overall Score
  • 5.0 Scheduling
  • 4.5 Cost
    Value / within estimates
    A bit pricey, but the value and responsiveness was there, so I would say still great overall
  • 5.0 Quality
    Service & deliverables
    Work was completed excellently and on schedule
  • 5.0 NPS
    Willing to refer