InklyDesign™

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Birch Babe

Describe what your company does in a single sentence.

Birch Babe is a complete line of plant-based and plastic-free skin & body products, handmade in Bon Echo, Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InklyDesign™ to accomplish?

• Brand Strategy

SOLUTION

How did you find InklyDesign™?

Clutch Site

Why did you select InklyDesign™ over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from InklyDesign™ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope includes developing a full brand strategy tailored to Birch Babe’s eco-conscious audience, defining its voice, mission, and positioning. We'll craft a distinctive visual identity, including logo, color palette, typography, and custom illustrations that reflect the brand’s natural roots. Comprehensive brand guidelines will be created to ensure consistency across packaging, digital platforms, and marketing materials. We will also design branded collateral such as business cards, pitch decks, and signage for retail or events. The final deliverables will be packaged in editable formats, ready for use across print and digital platforms

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new branding helped Birch Babe stand out more clearly in the natural skincare market, with customers giving positive feedback on the updated packaging and design. There was a noticeable increase in brand recognition across social media and retail platforms, and retailers found the refreshed visual identity more appealing for display. The consistent brand presentation across all materials built stronger trust with both new and returning customers, contributing to a more cohesive and professional image overall.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

InklyDesign demonstrated excellent project management throughout the process. They delivered all items on time and maintained clear communication at every stage. They were highly responsive to our needs, quickly adapting to feedback and making adjustments without delay. Their organized workflow and proactive updates made the collaboration smooth and stress-free. Overall, they were reliable, attentive, and truly invested in bringing our vision to life.

What was your primary form of communication with InklyDesign™?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about InklyDesign was their ability to deeply understand our brand values and translate them into thoughtful, visually stunning designs. Their creativity, attention to detail, and commitment to sustainability aligned perfectly with our mission. They didn’t just deliver visuals, they told our story in a way that felt authentic and emotionally resonant. Their passion, professionalism, and collaborative spirit made them truly exceptional to work with.

Are there any areas for improvement or something InklyDesign™ could have done differently?

None at the moment, I'll love to work with them.

BACKGROUND

Please describe your company and position.

I am the Senior director of a healthcare company 

Describe what your company does in a single sentence.

Company is focused on research and clinical development of anti-inflammatory and anti-fibrotic therapies for the treatment of heart disease

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InklyDesign™ to accomplish?

• - Packaging Design - Website Design & Development - UI/UX Optimization

SOLUTION

How did you find InklyDesign™?

Referral

Why did you select InklyDesign™ over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from InklyDesign™ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

* Complete redesign of product packaging of 12 products (jars, tubes, boxes, inserts)
* Shopify website design and development, including custom theme and UI
* User interface and user experience enhancements with mobile-first strategy
* SEO-ready content layouts and product pages
* Brand asset system including fonts, colors, and usage guidelines

Key Deliverables:
* Stand-out Packaging design with shelf appeal
* A modern, responsive website optimized for conversions
- Web graphics & banners
* Mobile-optimized UI and checkout flow
* Cohesive brand guide 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launch, we saw:
* A significant increase in organic traffic on the website
* Sales grew by over 30% in the following quarter
* Our conversion rate doubled.
* Increased engagement and dedicated community of customer

Describe their project management. Did they deliver items on time? How did they respond to your needs?

InklyDesign™ managed the entire project efficiently via shared workspaces and scheduled check-ins. All milestones were delivered on time, and they were quick to implement changes or feedback. Communication was clear, professional, and proactive.

What was your primary form of communication with InklyDesign™?

Email or Messaging App

What did you find most impressive or unique about this company?

Great communication and brainstorming for the impact we wanted to achieve with our dear products.
The Website has a functional design with data-driven decisions & automated sales funnels. We never had to hire anyone else to get us sales. InklyDesign's teamwork did the trick. We will definitely re-hire at the launch of our new products.

Are there any areas for improvement or something InklyDesign™ could have done differently?

Web designers allocated to us gave their professional opinions which created some confusion, but was necessary to drive the kind of results we indeed wished to accomplish. So a big applause to the Web team who were a big factor for the success our brand achieved.

BACKGROUND

Please describe your company and position.

I am the Executive Assistant of Oak + Tonic Skincare

Describe what your company does in a single sentence.

Oak + Tonic is a Hand-made, chemical-free, skin friendly Skincare brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InklyDesign™ to accomplish?

• Company Rebranding Packaging & Collateral Design Social Media Templates

SOLUTION

How did you find InklyDesign™?

Online Search

Why did you select InklyDesign™ over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from InklyDesign™ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategic brand positioning and tone-of-voice development

A complete visual identity refresh, including logo and color system

Custom packaging design tailored to retail and e-commerce

Collateral design including product inserts, thank-you cards, and promotional flyers

High-impact banner designs for trade shows and digital use

A complete set of social media templates optimized for engagement and visual consistency

Key Deliverables:

A refreshed brand identity that clearly communicates our values and product quality

Packaging designs that not only look beautiful on shelves but also reinforce our brand story

Instagram and Facebook post templates, stories, and highlight covers for ongoing brand visibility

Sales and promo banners used across website and paid ad campaigns

A visual guide and brand system we now rely on for every piece of content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Almost immediately after launching the rebrand and new social media look, we experienced a noticeable boost in sales and customer engagement. Our community responded incredibly well to the clean, elevated aesthetic and consistent brand voice. The new packaging also helped us stand out on shelves and within influencer partnerships.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Inkly Design managed the entire project seamlessly using Trello and email for updates, feedback, and timelines. Everything was delivered on schedule, and their communication was always prompt and clear. They were highly responsive to changes and made the process feel easy, efficient, and well-handled from start to finish.

What was your primary form of communication with InklyDesign™?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to blend strategy with stunning design—everything felt intentional, high-impact, and built to drive results.

Are there any areas for improvement or something InklyDesign™ could have done differently?

No, there was nothing they needed to improve on.