What was the scope of their involvement?
They came in and rebuilt the entire website, making it much more professional, smooth, and more modern. All the leading architects in the world have social media outreaches and they were able to connect us with them. The website was very clunky and outdated before, and there was no easy way to reach people, get references, or see what projects we were working on. Potential customers weren’t able to see the passion in our work.
Ink, Inc. Creative Group turned it around and made it something beautiful that showed our passion. People can look at our website and see our faces, projects, and what we offer. It was more than just a website, though; it had to be a whole campaign. It is still being worked on, and their work will never be done because there are always things to do, upgrades and updates to make. We understand that. They keep improving things and we trust them to do this.
They have been very fair and the fees have been great. A lot of times, they have gone above and beyond what we asked them to do to make it something special. This way, when people click on our website, they see something beautiful and flashy. I want it to reflect our passion and what we put into our work. Our work is nothing pretty, as there is nothing pretty about engineering, but the projects we work on are beautiful and are works of art. When you are working on a $225 million-dollar house, it is something to behold, and they had to take a small engineering firm and translate our passion into social media.
What is the team composition?
We worked with Morgan (Creative Director & Chief Strategist, Ink, Inc. Creative Group). There were other people that worked on the project, but Morgan was our main contact. We didn’t get to know the team. I could see the team connected to emails, but he was the point man for all of the work. I hope in the future I get to know his team as well. Morgan made it personal.
How did you come to work with Ink, Inc. Creative Group?
The former president of the company had other people working on it, but it wasn’t taken seriously. I found them through word of mouth. Even though they’re based in Queens, people told me they were the vendor I needed to talk to. They’re young, full of energy and have great ideas. I contacted Morgan to help and it has worked out well since. I got the feeling that, to him, every project was special. He told me there wasn’t a cookie-cutter approach. Every project is different and unique, and that is the way he would approach our company.
He flew down from New York to visit us too, which says a lot. We’re based in Burbank, but I wanted him to see what we are about and meet and talk to my team. He molded the work around us. We are a team of 10 people, and I told him he’s number 11. Our team is very close to each other. We consider each other family, and I consider Morgan to now be part of our family.
How much have you invested in them?
We’ve spent between $20,000–$25,000 on this project.
What is the status of this engagement?
We began working with them in July 2019, and the work is still ongoing.