Inhouse Digital Brand Agency

BACKGROUND

Introduce your business and what you do there.

I am the owner of Box to Go. We run a small chain of Asian foot outlets that sell nostalgic 90s meals and Chinese takeaway boxes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inhouse Digital Brand Agency?

We engaged Inhouse Digital Brand Agency to create branding materials and consult on brand decisions. We needed help to determine what voice we should use to communicate with specific consumer profiles.

SOLUTION

What was the scope of their involvement?

Inhouse Digital Brand Agency hosted a small workshop with us to build personas and profiles for each consumer group we wanted to target. These materials helped us to prioritize our ideas and marketing resources based on potential revenues and business opportunities. 

The team created brand content as well. They helped us develop our logo and our brand identity, which contains the different ideas, dialogues, and touchpoints defined in those personas. 

Also, Inhouse Digital Brand Agency helped make a corporate identity, product identity, and different communication approaches to market our product and brand. It includes ads and social media marketing spend as well as strategies for our facility, product, and packaging.

What is the team composition?

I work with four different people including one director.

How did you come to work with Inhouse Digital Brand Agency?

I wanted a design agency to build a logo for eventual trademark registration. A friend recommended Inhouse Digital Brand Agency to me. When I reached out to the tea, they offered additional services that I ended up accepting after a brief conversation at their office.

How much have you invested in them?

We have spent $3,000 so far, and we plan to spend $1,000 per month as we work on digital strategy.

What is the status of this engagement?

We began working together in August 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re launching the product this month and are now working with Inhouse Digital Brand Agency on starting digital marketing strategies. We’re working on how to track effective conversion rates and how to meet our specific digital spending targets using content creation and social networking.

How did Inhouse Digital Brand Agency perform from a project management standpoint?

The team is organized and has followed the timelines that we agreed upon at the beginning. They keep our stakeholders well-informed and satisfied. The project feels properly managed.

What did you find most impressive about them?

Inhouse Digital Brand Agency has experience balancing needs for stakeholders in both the public and private sectors.

Are there any areas they could improve?

I would appreciate a single point of contact for communication. Sometimes, speaking to multiple people leaves me a little lost.

Do you have any advice for potential customers?

Be open about your business idea and objective. The team is savvy on industry-specific needs; they understand our needs well in the restaurant, retail, and consumer product markets.