Market Research for Risk Assessment Software Company
- Market Research
- Less than $10,000
- Mar. 2019 - Jan. 2020
“In the beginning, everything sounded very promising but when I got the results it was very disappointing.”
- Manufacturing
- Berlin, Germany
- 1-10 Employees
- Phone Interview
- Verified
InForGrowth was tasked to provide market research services for a risk assessment software company. They were also responsible for researching the amount of sales potential for the partner's specified markets.
While the initial engagement seemed promising, InForGrowth failed to provide accurate market research results and didn't double their mathematical work. The deliverables were not usable and the team wasn’t transparent about their methods. In the end, this built tensions that soured the relationship.