Infoloop Technologies

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Kiara Jewellers, a custom real diamond, gold, and Polki jewelry maker and designer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Infoloop Technologies?

We hired Infoloop Technologies to build and expand our online presence by creating a website and marketing content for Instagram.

SOLUTION

What was the scope of their involvement?

We engaged Infoloop Technologies to build and establish Kiara Jewels’ online presence from scratch. Their scope of work included end-to-end website design and development aligned with our brand positioning in the premium jewelry segment.The primary deliverables covered a custom, mobile-responsive website, refined UI/UX design reflecting our brand aesthetics, structured presentation of our collections, brand-aligned content layout, and integrated inquiry and lead-generation mechanisms. The website was developed with a strong focus on performance, scalability, and SEO readiness.Infoloop Technologies functioned as a reliable digital partner, ensuring our offline brand value was effectively translated into a polished and credible online experience.Additionally, Infoloop Technologies supported our Instagram presence by creating branded posts, stories, and visual graphics aligned with Kiara Jewels’ identity and aesthetic. Their scope focused on designing high-quality creatives and content assets that were consistent with our brand guidelines and suitable for ongoing social media engagement. Account management and posting were handled internally, while Infoloop Technologies delivered the creative content required to maintain a polished and cohesive Instagram presence.

What is the team composition?

We worked with 2–5 teammates from Infoloop Technologies.

How did you come to work with Infoloop Technologies?

We found them on Clutch.

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

We started working with them in August 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our engagement with Infoloop Technologies resulted in clear, measurable growth across digital touchpoints within the first 90 days of implementation. Following the website launch, overall website traffic grew by approximately 55%–65%, driven by improved search visibility, direct brand searches, and social referrals. Mobile traffic accounted for nearly 70% of total sessions, indicating strong performance across devices after the UI and performance optimizations.From a conversion standpoint, the redesigned inquiry journey and structured collection pages led to a 40%–45% increase in qualified customer inquiries, with a noticeable rise in high-intent requests for customized and bridal jewelry. Average session duration improved by 28%, while bounce rates reduced by approximately 18%–22%, reflecting stronger user engagement and clearer navigation.On Instagram, the delivery of consistent, brand-aligned posts, stories, and graphics contributed to a 30%–35% increase in engagement rate and a 20%–25% increase in profile visits over a two-month period. This consistency also translated into more direct inquiries via social channels, supporting our broader digital acquisition funnel.Overall, the project helped us transition from a largely offline brand to a digitally credible presence, creating a scalable foundation for continued growth in lead generation, brand visibility, and customer acquisition.At the start of the engagement, we defined clear business KPIs focused on establishing a credible digital foundation and driving measurable inbound interest. Our primary targets included improving brand discoverability, increasing qualified inquiries, enhancing on-site engagement metrics, and creating consistency across our digital touchpoints.From a performance standpoint, we targeted a 50% increase in website traffic within the first 90 days, which was achieved and slightly exceeded through improved site structure, SEO readiness, and brand-led design. We also set a goal to improve inquiry conversion efficiency by 35%–40%, driven by clearer collection pages and optimized inquiry flows, which Infoloop Technologies successfully delivered.Engagement KPIs such as average session duration and bounce rate were also tracked. Our objective was a 20%–25% improvement in user engagement, and the final results surpassed this benchmark, with stronger time-on-site and reduced drop-offs across key pages.On the social media side, the initial KPI was to standardize our Instagram presence and achieve a mini 25% uplift in engagement, which was exceeded through consistent, brand-aligned posts, stories, and graphics designed by Infoloop Technologies.Overall, Infoloop Technologies not only helped us meet our initial KPIs but also provided a scalable digital framework that positioned us to continue building momentum beyond the project scope.

How did Infoloop Technologies perform from a project management standpoint?

Infoloop Technologies demonstrated a structured and transparent approach to project management throughout the engagement. Milestones were clearly defined, communication was consistent, and progress updates were shared at each key stage of the project. This helped maintain alignment between teams and allowed for timely feedback and course correction where required.The project was delivered largely within the agreed timelines. Minor adjustments occurred due to iterative refinements and internal approvals on our end, which were managed collaboratively without impacting the overall quality or delivery standards. Overall, Infoloop Technologies maintained strong ownership, responsiveness, and execution discipline across the project lifecycle.We primarily communicated through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

What stood out most about working with Infoloop Technologies was their ability to combine strategic thinking with disciplined execution. They didn’t approach the engagement as a one-time delivery but as a long-term digital foundation tailored to our brand and business objectives.Their understanding of brand positioning, attention to detail in design and user experience, and ability to translate a premium offline identity into a credible online presence were particularly impressive. Additionally, their responsiveness, clarity in communication, and willingness to iterate based on feedback made the collaboration efficient and outcome-driven.Overall, Infoloop Technologies functioned more as a strategic digital partner than a traditional vendor, which created tangible value beyond the immediate scope of work.

Are there any areas they could improve?

Overall, the engagement was well-managed and aligned with our expectations. If anything, a slightly more front-loaded emphasis on long-term SEO and content planning could have further accelerated organic visibility in the early stages, particularly in a competitive category like fine jewelry.That said, these areas were discussed transparently, and the foundational work delivered by Infoloop Technologies positioned us well to build on them post-launch. Their openness to feedback and willingness to adapt ensured that any refinements were addressed collaboratively and without disruption to the project’s overall objectives.

Do you have any advice for potential customers?

The gradual progress was largely expected, given our brand’s transition from a predominantly offline model to a structured digital presence. If there was one area we would have liked to see accelerate slightly faster, it would have been organic search visibility for high-intent keywords, as these naturally take time to mature in competitive categories like fine jewelry.That said, we were aligned from the outset that sustainable digital growth — particularly in SEO and customer trust — would be incremental rather than immediate. Their team has set the right expectations, built a strong technical and design foundation, and positioned us well for continued improvement as content, authority, and audience signals compound over time.Overall, the pace of progress was in line with the realities of our market and stage of digital adoption.