Infoloop Technologies

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Makson Group of Companies, a contract manufacturing organization specializing in chocolate and FMCG production. We work with global and leading brands such as Mondelez (Cadbury), Cargill, Nestlé, Parle, ITC, and Hershey’s.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Infoloop Technologies to accomplish for your chocolate and FMCG manufacturing operations?

We engaged Infoloop Technologies with the objective of digitizing and centralizing our core manufacturing operations through a custom ERP system. The primary goals were to reduce dependency on manual and spreadsheet-driven processes, improve real-time visibility across procurement, inventory, production, and dispatch, and establish stronger process control and traceability suitable for large-scale chocolate and FMCG contract manufacturing.Additional objectives included improving batch-level inventory accuracy, streamlining production planning, enabling faster and more reliable management and finance reporting, and creating a scalable system capable of supporting multiple clients, SKUs, and future manufacturing expansions. Infoloop Technologies was also tasked with aligning the ERP closely with our on-ground workflows rather than forcing generic manufacturing logic, ensuring operational adoption and long-term usability across teams.

SOLUTION

Can you describe the scope of work Infoloop Technologies handled for Makson Group of Companies?

Infoloop Technologies was engaged to design, develop, and implement a fully custom ERP system tailored to our chocolate and FMCG contract manufacturing operations. The scope of work covered detailed requirement analysis, system architecture, custom development, testing, deployment, and post-implementation support.The main deliverables included ERP modules for raw material procurement, batch-wise inventory and traceability, production planning and execution, quality control, order and client management, dispatch and logistics tracking, vendor management, and role-based access control. In addition, Infoloop Technologies delivered real-time operational and financial dashboards, management reporting, audit-ready data structures, and a scalable backend architecture designed to support multiple brands, SKUs, and future plant expansions.The solution was built to align closely with our real-world manufacturing workflows, compliance needs, and reporting requirements, enabling end-to-end visibility and improved operational control across the organization.

How much have you invested with them?

We spent around $1.5 million.

What is the status of this engagement?

We worked with Infoloop Technologies from December 2024–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The ERP implementation delivered measurable operational improvements within the first 4–6 months of rollout. Manual process dependency across procurement, production tracking, and reporting was reduced by approximately 45–50%, significantly improving operational efficiency.Inventory accuracy improved by nearly 30–35% due to structured batch-wise tracking and real-time stock visibility, helping reduce material variance and production delays. Production planning efficiency improved by approximately 25–30%, enabling better alignment between raw material availability, production schedules, and dispatch timelines.From a financial and reporting standpoint, management-level reporting cycles were shortened by nearly 40%, allowing faster decision-making and improved visibility across cost centers, wastage, and margins.

How did Infoloop Technologies perform from a project management standpoint?

Infoloop Technologies followed a structured and disciplined project management approach throughout the ERP engagement. Project milestones were clearly defined, dependencies were actively managed, and communication between technical and business stakeholders remained consistent and transparent.The core ERP system was delivered within the agreed timelines. Minor timeline adjustments occurred due to evolving operational requirements and additional process refinements identified during real-world usage, which were handled collaboratively and without compromising system stability or delivery quality. Overall, Infoloop Technologies demonstrated strong ownership, accountability, and execution rigor across the project lifecycle.

What did you find most impressive about them?

What stood out most about working with Infoloop Technologies was their ability to deeply understand manufacturing operations and translate them into a practical, scalable ERP system rather than forcing a generic software framework onto our processes. Their team invested significant effort in understanding batch-level production, quality checkpoints, compliance needs, and real-world shop-floor constraints specific to chocolate and FMCG manufacturing.From both a technology and finance perspective, Infoloop Technologies’ ability to balance system architecture, operational usability, and management-level visibility was particularly impressive. They operated as a long-term solution partner, proactively suggesting process improvements and system refinements that delivered value beyond the initial scope of development.

Are there any areas they could improve?

Overall, the engagement was well-executed and aligned with our expectations. If anything, a slightly longer and more structured change management and user training phase at the shop-floor level could have accelerated early adoption, particularly across multiple shifts and operational teams.That said, Infoloop Technologies was receptive to feedback and responsive in addressing real-world usage challenges post go-live. Their willingness to iterate and fine-tune the system based on operational realities ensured the ERP evolved into a stable and effective solution aligned with our long-term manufacturing and governance goals.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Kiara Jewellers, a custom real diamond, gold, and Polki jewelry maker and designer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Infoloop Technologies?

We hired Infoloop Technologies to build and expand our online presence by creating a website and marketing content for Instagram.

SOLUTION

What was the scope of their involvement?

We engaged Infoloop Technologies to build and establish Kiara Jewels’ online presence from scratch. Their scope of work included end-to-end website design and development aligned with our brand positioning in the premium jewelry segment.The primary deliverables covered a custom, mobile-responsive website, refined UI/UX design reflecting our brand aesthetics, structured presentation of our collections, brand-aligned content layout, and integrated inquiry and lead-generation mechanisms. The website was developed with a strong focus on performance, scalability, and SEO readiness.Infoloop Technologies functioned as a reliable digital partner, ensuring our offline brand value was effectively translated into a polished and credible online experience.Additionally, Infoloop Technologies supported our Instagram presence by creating branded posts, stories, and visual graphics aligned with Kiara Jewels’ identity and aesthetic. Their scope focused on designing high-quality creatives and content assets that were consistent with our brand guidelines and suitable for ongoing social media engagement. Account management and posting were handled internally, while Infoloop Technologies delivered the creative content required to maintain a polished and cohesive Instagram presence.

What is the team composition?

We worked with 2–5 teammates from Infoloop Technologies.

How did you come to work with Infoloop Technologies?

We found them on Clutch.

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

We started working with them in August 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our engagement with Infoloop Technologies resulted in clear, measurable growth across digital touchpoints within the first 90 days of implementation. Following the website launch, overall website traffic grew by approximately 55%–65%, driven by improved search visibility, direct brand searches, and social referrals. Mobile traffic accounted for nearly 70% of total sessions, indicating strong performance across devices after the UI and performance optimizations.From a conversion standpoint, the redesigned inquiry journey and structured collection pages led to a 40%–45% increase in qualified customer inquiries, with a noticeable rise in high-intent requests for customized and bridal jewelry. Average session duration improved by 28%, while bounce rates reduced by approximately 18%–22%, reflecting stronger user engagement and clearer navigation.On Instagram, the delivery of consistent, brand-aligned posts, stories, and graphics contributed to a 30%–35% increase in engagement rate and a 20%–25% increase in profile visits over a two-month period. This consistency also translated into more direct inquiries via social channels, supporting our broader digital acquisition funnel.Overall, the project helped us transition from a largely offline brand to a digitally credible presence, creating a scalable foundation for continued growth in lead generation, brand visibility, and customer acquisition.At the start of the engagement, we defined clear business KPIs focused on establishing a credible digital foundation and driving measurable inbound interest. Our primary targets included improving brand discoverability, increasing qualified inquiries, enhancing on-site engagement metrics, and creating consistency across our digital touchpoints.From a performance standpoint, we targeted a 50% increase in website traffic within the first 90 days, which was achieved and slightly exceeded through improved site structure, SEO readiness, and brand-led design. We also set a goal to improve inquiry conversion efficiency by 35%–40%, driven by clearer collection pages and optimized inquiry flows, which Infoloop Technologies successfully delivered.Engagement KPIs such as average session duration and bounce rate were also tracked. Our objective was a 20%–25% improvement in user engagement, and the final results surpassed this benchmark, with stronger time-on-site and reduced drop-offs across key pages.On the social media side, the initial KPI was to standardize our Instagram presence and achieve a mini 25% uplift in engagement, which was exceeded through consistent, brand-aligned posts, stories, and graphics designed by Infoloop Technologies.Overall, Infoloop Technologies not only helped us meet our initial KPIs but also provided a scalable digital framework that positioned us to continue building momentum beyond the project scope.

How did Infoloop Technologies perform from a project management standpoint?

Infoloop Technologies demonstrated a structured and transparent approach to project management throughout the engagement. Milestones were clearly defined, communication was consistent, and progress updates were shared at each key stage of the project. This helped maintain alignment between teams and allowed for timely feedback and course correction where required.The project was delivered largely within the agreed timelines. Minor adjustments occurred due to iterative refinements and internal approvals on our end, which were managed collaboratively without impacting the overall quality or delivery standards. Overall, Infoloop Technologies maintained strong ownership, responsiveness, and execution discipline across the project lifecycle.We primarily communicated through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

What stood out most about working with Infoloop Technologies was their ability to combine strategic thinking with disciplined execution. They didn’t approach the engagement as a one-time delivery but as a long-term digital foundation tailored to our brand and business objectives.Their understanding of brand positioning, attention to detail in design and user experience, and ability to translate a premium offline identity into a credible online presence were particularly impressive. Additionally, their responsiveness, clarity in communication, and willingness to iterate based on feedback made the collaboration efficient and outcome-driven.Overall, Infoloop Technologies functioned more as a strategic digital partner than a traditional vendor, which created tangible value beyond the immediate scope of work.

Are there any areas they could improve?

Overall, the engagement was well-managed and aligned with our expectations. If anything, a slightly more front-loaded emphasis on long-term SEO and content planning could have further accelerated organic visibility in the early stages, particularly in a competitive category like fine jewelry.That said, these areas were discussed transparently, and the foundational work delivered by Infoloop Technologies positioned us well to build on them post-launch. Their openness to feedback and willingness to adapt ensured that any refinements were addressed collaboratively and without disruption to the project’s overall objectives.

Do you have any advice for potential customers?

The gradual progress was largely expected, given our brand’s transition from a predominantly offline model to a structured digital presence. If there was one area we would have liked to see accelerate slightly faster, it would have been organic search visibility for high-intent keywords, as these naturally take time to mature in competitive categories like fine jewelry.That said, we were aligned from the outset that sustainable digital growth — particularly in SEO and customer trust — would be incremental rather than immediate. Their team has set the right expectations, built a strong technical and design foundation, and positioned us well for continued improvement as content, authority, and audience signals compound over time.Overall, the pace of progress was in line with the realities of our market and stage of digital adoption.