The Influencer Marketing Factory

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Havenfield, a small kitchen in Dundee, Oregon. We slow-cook whole food for dogs and cats — the kind of supper you’d recognize if you lifted the lid.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Influencer Marketing Factory?

We hired The Influencer Marketing Factory to get Havenfield in front of people who actually cook for their dogs and cats — not just anyone with a pet account.Specifically, we wanted to find creators whose audience matches ours (fresh/whole-food pet feeding, not generic “cute dog” content), run a first campaign on Instagram and TikTok that felt like a real kitchen, not an ad, get usable content we could keep using after the campaign, and track whether it actually brought people to the site and into a starter box, not just views.We’re a small kitchen, so we didn’t need a huge brand splash. We needed the right households to find us and understand what is in the bowl.

SOLUTION

What was the scope of their involvement?

The Influencer Marketing Factory has handled the campaign end to end. We haven’t sourced creators ourselves.The main things they’ve taken on include the campaign plan and brief (what to say, what not to say, how the food should look), finding and vetting creators who actually feed pets this way, outreach, contracts, and scheduling, reviewing content before it goes live, running the posts across Instagram and TikTok, pulling usage rights so we can reuse the videos and photos, and weekly check-ins and a final report with reach, engagement, site traffic, and what turned into orders.We’ve cooked and shipped product samples, and they’ve run everything else.

What is the team composition?

We work with 2–5 people.

How did you come to work with The Influencer Marketing Factory?

We found them through an online search. We chose them over other options we considered for promoting Havenfield’s pet food because they had high ratings, a great culture fit, good value for cost, and company values aligned with ours.

How much have you invested with them?

We’ve spent around $10,000 to $49,999.

What is the status of this engagement?

We started working with them in July 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Site traffic from the campaign has gone up and stayed up for a few weeks after the last post. More people have started a feeding plan instead of just browsing the shop. We’ve also gotten first-order boxes from new zip codes we’ve barely sold into before.Engagement on the creator posts has been higher than our own organic posts, and the comments have been from people asking about ingredients, thawing, and cats vs. dogs — so it’s the right audience.We’ve ended up with a small library of videos and photos we still use on the site and in email. Referral traffic from Instagram and TikTok has been up around 40%, and new feeding-plan starts have been up around 25%. We’ve sent first boxes into about 30 zip codes we hadn’t shipped to before. About 1 in 5 people who came from the campaign has at least started a plan.Some first-time buyers from the campaign have come back for a second box instead of trying one pack and disappearing. Roughly 30%–35% of those first boxes have turned into a second order within a couple of months. A smaller group — maybe 15% — has gone ahead and set up a regular plan instead of ordering one-off.

How did The Influencer Marketing Factory perform from a project management standpoint?

We have one main point of contact, with two or three other people on the account when we need them. They’re friendly, professional, and easy to deal with.The Influencer Marketing Factory has stayed on schedule. Approvals have come back quickly, posts have gone out when they said they would, and the final report has landed on time. One creator was late on a draft; they flagged it and adjusted. That’s it.For us, that’s enough. We always know who to email, and nothing slips.

What did you find most impressive or unique about them?

They actually understand the product. That sounds simple, but most people hear “pet food” and reach for cute-dog content. They haven’t. They’ve gotten that we cook real food in small batches, and they’ve found creators whose audience already feeds that way. The match has felt right, so the content hasn’t looked like an ad.They’ve also been pretty focused on whether it does anything for the business — traffic, plans, first boxes — not just views. That combination is what has stood out: real alignment, decent content, and a clear eye on ROI.

Are there any areas they could improve?

Not much, honestly. The only thing I’d change is getting samples out a little earlier. A couple of creators have been ready before the food arrived, so we’ve lost a few days at the start. That’s partly on us too — we cook on Mondays and pack frozen — but a clearer sample timeline up front would have helped.Once it’s been moving, I wouldn’t change much. Briefs have been clear, the creator fit has been good, and they haven’t overcomplicated it.

BACKGROUND

Please describe your company and position.

I am the CEO of Fashion Myway

Describe what your company does in a single sentence.

B2B tech solution enterprise for eccom brands delivering customized products and other Web3 interactive experiences. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Influencer Marketing Factory to accomplish?

• Launch the brand in the market
• Educate on the new concept of customization and personalization in fashion.
• Market Dame & Knight - private label collection.

SOLUTION

How did you find The Influencer Marketing Factory?

Referral

Why did you select The Influencer Marketing Factory over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from The Influencer Marketing Factory were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promotional, educational, inspirational, and brand awareness content all in video format. Storytelling and creativity. Tracking and reporting. Social media management. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team launched the business in the marketplace with impactful and educational content. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely, reliable, creative, collaborative, and excellent communicators. 

What was your primary form of communication with The Influencer Marketing Factory?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their teamwork was exceptional at ensuring my expectations were met. Very easy to work with incredible synergy. 

Are there any areas for improvement or something The Influencer Marketing Factory could have done differently?

It was hard to find creators for my products as they were very expensive and I only worked with samples, with is in fact a unique situation that they weren't prepared for. However we found creative solutions to that and were able to be creative in other ways. 

BACKGROUND

Please describe your company and your position there.

I’m the founder of Dino’s Digital Marketing & Advisory Firm based in NYC. I service large corporations and run affiliate marketing websites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Influencer Marketing Factory, and what were your goals?

One of my clients needed the run influencer marketing campaigns for a new product release so I hired The Influencer Marketing Factory because I know they have the best reputation in the industry and they have been crushing the Tik Tok marketing arena. We wanted to reach a younger demo and build the brand awareness and new product awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

I worked with two other agency and one public company that used The Influencer Marketing factory so they came highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we set up a call with the brand and Influencer Marketing Factory so they could understand the scope, then the IFM went to the drawing board and presented 3 different go to market strategies along with beautiful creatives and what kind of influencers they thought we should tap. We collectively took their original ideas and made minor tweeks. The IMF used a combination of tools like figma, Canva, ahrefs, pitch deck, and several others to get the job done. The brand was thoroughly impressed by the creative and professionalism. It didn’t take much back and forth for us to launch.

How many resources from the vendor's team worked with you, and what were their positions?

We had 3-5 people from the influencer marketing factory work with us on the project. Positions included a creative, two account managers, copy writer, and two influencers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received over 75 million impressions, grew out email list by 15K and had nearly 200K new visitors to our site. My client and I were very happy with the overall success and work delivered by the Influencer Marketing Factory.

How effective was the workflow between your team and theirs?

The work flow was excellent. The Influencer Marketing Factory took the lead and integrated extremely well into my clients stack.

What did you find most impressive or unique about this company?

I was impressed by their systems and ability to drive results. They were clearly sophisticated operators and I’d definitely use them again.

Are there any areas for improvement or something they could have done differently?

We did not have enough budget to put forward but I would have loved to execute on some more of their ideas to see what could’ve gotten the best results.

BACKGROUND

Please describe your company and your position there.

I am co-owner of Ameera Modest Wear. Our company sells modest wear female clothing through our online store: www.ameerawear.com

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Influencer Marketing Factory?

We signed a $50,000 influencer marketing contract with The Influencer Marketing Factory. They were supposed to research and recruit female influencers that represent our modest wear brand values.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched several companies online, including clutch. We interviewed 7 companies and The Influencer Marketing Factory verbally assured us that they would deliver on our project targets. They assured us that they had the experience necessary to recruit the influencers in our niche sector. We hired them due to their reassurances.

Describe the project in detail and walk through the stages of the project.

They emailed and called us several times before we made a decision on an influencer marketing agency. We appreciated their persistence. After we signed the agreement and wired them them 60% of the contract ($30,000USD), they did on-boarding with us. They claim that they were sending out invitations to influencers to join our campaign. They failed to meet the targets and would have follow-up discussions with us assuring us the struggles were temporary. On August 18th we had a meeting with several members from their team and requested solutions from them. Their VP, Nicla Bartoli informed us she would follow-up within 48 hours to advise on next steps to rectify the failure of her agency to deliver on targets. They have failed to follow-up, and have not responded back to our attempts at communication.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 1. Hashim, Account Director 2. Nicla, VP 3. Alicja, Manager 4. Mona

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This campaign was a complete failure. The Influencer Marketing Factory fell well below the targets that they set out in the agreement we signed for them. They were not able to deliver meaningful influencers for our campaign, and did not meet the total follower thresholds that they contractually agreed to deliver. We also organically received feedback from influencers that proactively reached out to us, informing us that The Influencer Marketing Factory was unprofessional in communication. They have ghosted us.

How effective was the workflow between your team and theirs?

We have been waiting for them, since August 20, 2022, to get back to us with a proposal to rectify the failures of their agency on our campaign. Despite our attempt to communicate with them, they have went silent and disregarded our attempt to communicate.

What did you find most impressive or unique about this company?

We were impressed by their sales pitch and case studies.

Are there any areas for improvement or something they could have done differently?

They should be more transparent on their capabilities as an agency. They led us to believe they had the experience necessary to take our campaign on. They should also be more respectful with responding back to client emails.

BACKGROUND

Please describe your company and position.

I am the CEO of Sustalytics

Describe what your company does in a single sentence.

Fashion technology we predict what will sell using customer insights

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Influencer Marketing Factory to accomplish?

• Raise awareness
• Generate leads
• Create traffic

SOLUTION

How did you find The Influencer Marketing Factory?

Referral

Why did you select The Influencer Marketing Factory over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from The Influencer Marketing Factory were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

we hired the influencer marketing factory to run a campaign for us. In our field very few professionals are aware of our services which can be very challenging. Thanks to them, we were able to triple our leads!!!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads x 3

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time

What was your primary form of communication with The Influencer Marketing Factory?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They built it from scratch and really know the business in and out

Are there any areas for improvement or something The Influencer Marketing Factory could have done differently?

No