Infinity Rayz

BACKGROUND

Please describe your company and position.

I am the Assistant Monitoring & Evaluation Officer of a non-profit company 

Describe what your company does in a single sentence.

We are an NGO that relies heavily on our online presence to create awareness and raise funds to support children in Northern Kenya.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Infinity Rayz to accomplish?

• Search Engine Optimization (SEO)
• Google and Youtube Ads (PPC)
• Celebrity Influencing
• Social Media Management

SOLUTION

How did you find Infinity Rayz?

Referral

Why did you select Infinity Rayz over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Infinity Rayz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Scope of Work: 
  • Search Engine Optimization: 
    • Comprehensive SEO audit and strategy implementation. 
    • Keyword optimization for enhanced organic search rankings. 
  • Influencer Marketing: 
    • Identification and collaboration with relevant influencers. 
    • Content creation and promotion through influencer partnerships. 
  • Social Media Marketing: 
    • Crafting and implementing a comprehensive social media strategy. 
    • Content creation, engagement, and community growth. 
• Key Deliverables: 
  • SEO: 
    • Monthly reports on keyword rankings and traffic. 
    • Implementation of SEO recommendations. 
  • Influencer Marketing: 
    • Regular reports on influencer collaborations and impact. 
    • Metrics on engagement and follower growth. 
  • Social Media Marketing: 
    • Content calendars and strategy updates. 
    • Metrics on engagement, growth, and content effectiveness. 
• Current Status: 
  • Project initiated in July, ongoing. 
  • Positive feedback on performance. 
  • Collaborative adaptation of strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SEO success:
  • Increased Organic Traffic 
  • Increased keyword rankings 
  • Massive number of backlinks 
  • More international clients are reaching out 
• Social Media Marketing Achievements:
  • Our social media accounts have really improved 
  • We are tracking higher engagement rates on social media posts, showcasing audience interaction and interest. 

There is also positive feedback from stakeholders within the NGO, indicating satisfaction with the agency's services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Infinity Rayz is run by very hard working young people. I have never experienced suchwork ethics. Always there for consultations, and always keep their deadlines.

What was your primary form of communication with Infinity Rayz?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most unique thing is how such a successful company is run by young people. They are all so talented and focused and really competent.

Are there any areas for improvement or something Infinity Rayz could have done differently?

I think they should just be more confident. They have amazing skills, good delivery and most of all, the best customer service.