What was the scope of their involvement?
We had a series of meetings, typically at their office. We developed specific copy and content, including our tagline, description of the company and our model, and put everything together into a deck. They were responsible for our logo design, the palette of fonts, and other visual design elements on our website. We’ve been through a few design iterations, but they laid the foundation for us. Our positioning is important, and their work helps to anchor us.
What is the team composition?
Our primary point of contact was Chris Gorges [Managing Director, Ventures, Infinia Group], who runs a lot of their startup practice. Ron Cappello [Founder & CEO, Infinia Group] also joined us for a number of meetings. They both gave us ideas and brainstormed with us, then Chris pulled the resources we needed. We worked with their creative team, a copywriter, and other members of their staff. Chris organized everything and presented their work for our feedback.
How did you come to work with Infinia Group?
We sent out an RFP (request for proposal), and had responses from about eight to ten firms. From there, we narrowed our selections to about four to meet in person. I had a prior relationship with Chris, but we ultimately went with Infinia because their skills matched our needs for this particular project. They are brand focused, and we really wanted a partner who could participate in a long-term relationship.
How much have you invested with them?
Our total, plus incidentals, came to roughly $47,000–$48,000
What is the status of this engagement?
We hired them for a three-month engagement, between March and early June 2017.