Inertia Digital Marketing

What evidence can you share that demonstrates the impact of the engagement?

We’re continuously seeing growth across all digital efforts. We’ve definitely seen increases year over year. Our team sees consistent trends in that we dip during December and rise during February. It’s always comforting to me to know that it wasn’t something we were doing wrong, but that it’s just what our demographic’s trends look like.

Especially during the COVID-19 pandemic, we had many different challenges and had to think about what else we could do to support our residents, their families, and our community in general. Inertia was right there, throwing out ideas and brainstorming with us. They’re not a vendor. They’re 100% part of our team. We trust them, and we know we can go to them.

We continued to see an increase during COVID-19. We had visitor restrictions in the state of Indiana, which can be a scary thing from a sales and marketing perspective, but we continued to see the same trends. Our numbers are higher than in previous years, and that’s occurring at a lower cost per click and per lead.

Their tagline is “Don’t pick a vendor. Pick a partner.”, and there’s no truer statement. They’re not just our vendor. Inertia always goes the extra mile to find a solution.

How did Inertia Digital Marketing perform from a project management standpoint?

We have a really great system. As I said, Inertia is not just a vendor. We’re a large company, and we have many stakeholders in anything we do, so it’s really an open-door concept. If I need something, it’s a text, email, or call away.

As we work through these projects, I can tell Inertia what we need, and they’ll adjust. I check them, and they check me. Adam knows that I’m an open book and can just tell me what he needs. He always makes sure to keep me on track because digital is just a small piece of my puzzle.

We utilize a lot of tools, and Google is our best friend. Since we’re in healthcare, we have high-level security and do a lot of filesharing. We have monthly and weekly calls to stay on track.

We started the virtual tours process two months ago. We have over 90 photoshoot days, plus the collaboration with our community. It benefits us to be a little less formal, and Adam is always extremely responsive.

As far as project management goes, Inertia knows what our expectations are and they deliver what we need.

What did you find most impressive about them?

It’s their transparency, hands down. If we need a piece of data, they’ll find it. I’ve worked with vendors in the past where when I asked why the cost was so high, I’d just get an answer such as “That’s just how Facebook is.”

Inertia digs deep and looks at the work year over year and month over month, and they propose changes aimed at getting us a lower cost. Never once have I had to question them, and they pretty much know what I’m going to ask at this point, so they find those answers before I even ask.

We want someone we can trust and to make sure that they’re an advocate for our ad spend, and Inertia is spending it responsibly and reasonably.

Are there any areas they could improve?

This is one part of my job that I never have to worry about, so it’s hard to say if there’s anything they could change. I never have to question them. Adam has expanded his team to help serve us better. He’s located in Florida, and we’re in Indiana, but he always offers to fly over here when we have to discuss something.

Do you have any advice for future clients of theirs?

An important part is putting in the time to make sure that Inertia learns about the client’s company. The upfront education we made helped better serve us in the long run. The onboarding process was lengthy, but that’s because we’re diverse in our services and how we function as a company.

Any vendor onboarding is lengthy but for one that runs a company’s marketing as intently as Inertia does, really knowing and not just guessing helps. I’ve thrown tons and tons of collateral at them, and we’ve had conversations about why something is different and why it works that way.

Having lengthy conversations with our stakeholders in senior living has helped Inertia better grow our audience and leads. They’re there to learn, and they’re an open book. Anyone looking to venture into the Inertia world should treat them as an employee and not a vendor.

What evidence can you share that demonstrates the impact of the engagement?

We are outranking our competitors while spending much less on AdWords. We know we are not going to be ranked number one overnight, but we are making serious progress with Inertia’s help.

How did Inertia Digital Marketing perform from a project management standpoint?

Their project management has been great. They have always completed the tasks I assign them, and they stay on top of projects even if it means reminding me of something I need to do. We mostly communicate using Asana and Slack, but will email as well.

What did you find most impressive about them?

Inertia doesn’t push the same cookie-cutter approach of spending a bunch of money on AdWords and not doing any work. They do a great job of identifying places we can build a strong presence for ourselves, and they are realistic about their outcomes versus the expense of building things the way we want to.

Any advice for potential customers?

As with anything, you have to trust the process and stay the course. Changes are not going to happen overnight, and anybody who tells you differently is not looking out for your best interests.

Can you share any information that demonstrates the impact that this project has had on your business?

The website earned enthusiastic praise from our donors. Since launching the new design our pledged-support base has increased and this coming annual fundraiser is projected to be the largest to date.

How was project management arranged and how effective was it?

Inertia’s approach to project management distinguished them from our previous vendor. The team regularly met deadlines and promptly communicated any unexpected issues to keep the project on pace.

What did you find most impressive about this company?

The partnership was extremely open. They answered all of my questions and accommodated any changes I made to the established plan.

Are there any areas where they can improve?

I see no opportunities for improvement within this company.

What evidence can you share that demonstrates the impact of the engagement?

We got really positive feedback about the site. Adam’s reports also show that our social media outreach and marketing campaigns have far greater outreach than any of our local competitors.

The results feel like a true collaboration. Both Adam and I work worked hard to achieve these great outcomes.

How did Inertia Digital Marketing perform from a project management standpoint?

Adam values person-to-person interaction. Adam’s management style reflects his commitment to get the job done. It doesn’t matter what time of day it is, he makes sure that I get exactly what I need.

We communicate via phone, text, email, Google Hangouts, and a couple other applications. The dynamic between teams feels like an open forum or ongoing chat room.

What did you find most impressive about them?

Adam will drop what he’s doing on short notice to complete time sensitive projects, which are common in my business. He’s willing to work all hours of the day for us.

Are there any areas they could improve?

I don't have any complaints or criticisms for how he runs his business.

Do you have any advice for potential customers?

Make the scope as detailed as possible. Adam uses that information to tailor packages that suit the client’s budgetary and engagement needs.