Don't just pick another vendor. Choose a partner.

“I saw a pattern that every company repeated over and over. It got less and less effective, and I knew there had to be a better way.”

Inertia was founded after over 15 years in corporate marketing and advertising. Our goal is to partner with the best businesses we can find. We want to find companies with great stories and an inspiring mission, and work together to help turn more consumers into customers and brand advocates. 

Our core focus is transforming recruiting and marketing for healthcare brands. Through the use of carefully crafted acquisition funnels, we have been able to drastically decrease cost-per-lead while increasing lead flow.

At Inertia, we don’t have clients. We have partners. Our success is built on rolling up our sleeves and working side by side with our partners, from the drawing board to the boardroom. 

Our services include: Search Engine Optimization, Email Marketing, Search Engine Marketing, Social Media Management, Digital Reputation Management, Website Development, and more. Learn more at https://InertiaDigital.Marketing.

 

 
$25,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2016
Show all +
Lake City, FL
headquarters
  • 139 SW Ziegler Terrace
    Lake City, FL 32024
    United States
other locations
  • 19217 Quebrada Dr.
    Pflugerville, TX 78660
    United States

Portfolio

Key clients: 
Senator Kelli Stargel,  American Senior Communities, A1 Surety Bonds, Crossroads Pregnancy Clinic

What does the data say?

1 out of 7 landing page views resulted in a conversion.
  • Over 400 applicants for clinical roles
  • in 90 days
  • in a single state. 
• Average cost-per-applicant: $13.85 • Landing page conversion rate: 14%

 

 

Driving Down Conversion Costs

Are you getting more efficient?

Digital recruitment allows for detailed, on-the-fly campaign management and adjustments.

This makes it much easier to drive down conversion costs and increase lead flow.

Digital Recruitment for Healthcare

Digital Recruitment for Healthcare


 

• Strategic Targeting

Reach the right candidates with the right message. Utilizing interest, demographic, behavioral and geographic targeting options allows you to focus recruiting on the most needed positions or locations.

• Tailored Content

Increase application rates by

including specific content like a hiring bonus, shift differentials, tuition reimbursement and more. Sending the right message to the right candidate makes all the difference.

• Data Analysis

Keep a close eye on cost-per-applicant and maximize recruiting ROI. Digital recruitment strategies allow for precise, real-time data analysis like never before. View your recruitment data in a custom dashboard.

Don't just choose pick another vendor. Choose a partner.

  • Email Marketing - Engage internal & external candidates with custom recruitment email blasts.
  • Social Media - Capture the best candidates with targeted messages to a carefully crafted audience.
  • Candidate Acquisition - Increase your total number of candidates and decrease your cost per applicant.
  • Digital Strategy - Meet your talent acquisition needs with proven digital recruitment methods.

Reviews

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SEO for Surety Bond Agency

"Inertia doesn’t push the same cookie-cutter approach of spending a bunch of money on AdWords and not doing any work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2014 - Ongoing
Project summary: 

Inertia manages SEO and AdWords campaigns for a surety bond agency. The team emphases highly focused and targeted words, while searching for specific niches to build a strong web presence.

The Reviewer
 
1-10 Employees
 
Nashville, Tennessee
Michael Neschke
Managing Member, A1SuretyBonds.com
 
Verified
The Review
Feedback summary: 

Inertia’s work has led to higher rankings than competitors while spending less on AdWords campaigns. Their project management and realistic approach have stood out, helping this four-year partnership continue to be a success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your company and your position there.

I am the owner and managing member of A1SuretyBonds.com. We are a nationally licensed surety bond agency and do most of our business attainment through our website, SEO, and AdWords.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inertia Digital Marketing?

We wanted to grow our web presence and had been working with a company that wasn’t really focused on our longevity. We decided that they were not the right fit and went searching for a new partner.

SOLUTION

What was the scope of their involvement?

Inertia works on our SEO and AdWords campaigns. We work very minimally on AdWords by focusing on highly targeted words so that we are not wasting resources as we have done in the past. With Inertia, we are able to spend a smaller amount upfront and build our presence slowly and properly, rather than buying one click and wasting money on five others that do not convert.

What is the team composition?

I work directly with Adam Palmer (President, Inertia Digital Marketing).

How did you come to work with Inertia Digital Marketing?

Adam was our representative at the previous company we worked with. We felt that the company was holding Adam and ourselves back, so when he left to start his own agency, we eventual followed.

How much have you invested with them?

We have invested around $20,000.

What is the status of this engagement?

We have been working together since 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are outranking our competitors while spending much less on AdWords. We know we are not going to be ranked number one overnight, but we are making serious progress with Inertia’s help.

How did Inertia Digital Marketing perform from a project management standpoint?

Their project management has been great. They have always completed the tasks I assign them, and they stay on top of projects even if it means reminding me of something I need to do. We mostly communicate using Asana and Slack, but will email as well.

What did you find most impressive about them?

Inertia doesn’t push the same cookie-cutter approach of spending a bunch of money on AdWords and not doing any work. They do a great job of identifying places we can build a strong presence for ourselves, and they are realistic about their outcomes versus the expense of building things the way we want to.

Any advice for potential customers?

As with anything, you have to trust the process and stay the course. Changes are not going to happen overnight, and anybody who tells you differently is not looking out for your best interests.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They are expensive but worth it.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I refer them on a regular basis.

Web Design & Digital Marketing for Nonprofit

“The team regularly met deadlines and promptly communicated any unexpected issues …”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2018 - Ongoing
Project summary: 

Inertia designed a website for a nonprofit organization with improved functionality, performance, and user engagement features. They also provided content and implemented effective digital marketing strategies.

The Reviewer
 
1-10 Employees
 
Franklin, Tennessee
Amanda Curtis
Director, Project Life for Tennessee
 
Verified
The Review
Feedback summary: 

The website earned high praise and attracted new donors, which increased projected turnout for an annual fundraising event. Inertia’s project management and communication kept the workflow running smoothly and efficiently.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the director of Project Life for Tennessee. We purchase mobile ultrasound units and lease them to our partner pregnancy clinics for a small fee.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inertia Digital Marketing?

Our initial website through NationBuilder was extremely limited in terms of flexibility and user engagement. We needed a friendly and accessible website to facilitate smooth interactions with our donors.

What were your goals for this project?

We wanted a professional design and responsive platform to optimize our email marketing strategies.

SOLUTION

How did you select this vendor?

Another agency recommended their services.

Can you go into detail about the services they provided and the scope of the project?

Inertia custom-designed a new desktop and mobile friendly website to fix our limited functionality. They provided logo design, visual and written content, and additional email marketing, SEO, and Google PPC strategies. The site’s interface prioritizes easy interaction and accessibility.

What was the team composition?

We worked with one main contact from Inertia.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The website earned enthusiastic praise from our donors. Since launching the new design our pledged-support base has increased and this coming annual fundraiser is projected to be the largest to date.

How was project management arranged and how effective was it?

Inertia’s approach to project management distinguished them from our previous vendor. The team regularly met deadlines and promptly communicated any unexpected issues to keep the project on pace.

What did you find most impressive about this company?

The partnership was extremely open. They answered all of my questions and accommodated any changes I made to the established plan.

Are there any areas where they can improve?

I see no opportunities for improvement within this company.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Nashville Restaurant & Live Music Venue

"Adam’s management style reflects his commitment to get the job done."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2016 - Ongoing
Project summary: 

Inertia launched and redesigned a website from scratch in conjunction with ongoing digital marketing services. SEO, paid advertising, social media management, and graphic design support outreach campaigns.

The Reviewer
 
11-50 Employees
 
Nashville, Tennessee
Owner, Frisky Frog's
 
Verified
The Review
Feedback summary: 

A genuine collaborative spirit helped outperform the local competition’s outreach efforts. The partnership prioritizes determination and flexibility to complete projects on short notice and within budget. Customers can expect service packages highly tailored to financial and logistical needs.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Frisky Frog’s Nashville is a restaurant, bar, and live music venue.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inertia Digital Marketing?

I’ve known Adam, the owner, since college and have been impressed with his technical ability. I thought he could add value to our company.

SOLUTION

What was the scope of their involvement?

Adam developed our first website from scratch while the restaurant was under construction. He created a template for us to fill in information. This process continued until a week before opening.

We used the website for nine months before realizing it didn’t address our needs completely. However, this was not a surprise because we had been focused on more pressing business challenges at that time. Adam and I later discussed it and he built a completely new site that we use today.

In addition to web design, Adam and his team also do our SEO, social media management, paid digital advertising, and graphic design.

What is the team composition?

I interface mostly with Adam mostly, but I also communicate with his team when he’s unavailable.

How did you come to work with Inertia Digital Marketing?

We started working together when I found out about Inertia through him. We talked about the restaurant and my other businesses; the collaboration seemed a great fit.

I had worked with other digital companies, but none in the Nashville market. Some pitched me various services, but there was nothing Adam didn’t already provide.

How much have you invested with them?

We spend $2,000 a month.

What is the status of this engagement?

Work started in July 2016 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got really positive feedback about the site. Adam’s reports also show that our social media outreach and marketing campaigns have far greater outreach than any of our local competitors.

The results feel like a true collaboration. Both Adam and I work worked hard to achieve these great outcomes.

How did Inertia Digital Marketing perform from a project management standpoint?

Adam values person-to-person interaction. Adam’s management style reflects his commitment to get the job done. It doesn’t matter what time of day it is, he makes sure that I get exactly what I need.

We communicate via phone, text, email, Google Hangouts, and a couple other applications. The dynamic between teams feels like an open forum or ongoing chat room.

What did you find most impressive about them?

Adam will drop what he’s doing on short notice to complete time sensitive projects, which are common in my business. He’s willing to work all hours of the day for us.

Are there any areas they could improve?

I don't have any complaints or criticisms for how he runs his business.

Do you have any advice for potential customers?

Make the scope as detailed as possible. Adam uses that information to tailor packages that suit the client’s budgetary and engagement needs.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer