What evidence can you share that demonstrates the impact of the engagement?
They enjoyed working with us and we very much enjoyed working with them. We’re looking forward to continuing the relationship if the opportunity presents itself.
We made some internal post-project presentations for the final product, but this occurred while they were still gathering SEO and PPC data. It takes a while to gain traction in this area, and we were just at the start. Compared to other projects, we saw a 300-400% increase in inbound contacts, and somewhere around 200-300 highly qualified leads.
I’ve been talking to the client, who has been excited about the results of the campaign. Indexsy generated a lot of new leads, but the lead-to-conversion time is 3–4 months. I believe that the company signed one client for a 5-figure contract, largely based off of this campaign.
How did Indexsy perform from a project management standpoint?
They were well-organized and kept everything under control. One thing I liked about them was the lack of extra information. Many agencies tend to flood us with numbers and stats, but they kept it simple and business-oriented. They were objective and numbers-oriented, with no added fluff.
They were communicative throughout the process. We had a Slack channel on which I could tag Jacky and ask questions, and have him come back with an answer within 2–3 hours. We also had phone calls, and had a conference call on Zoom at one point, since Slack didn’t have that feature yet.
What did you find most impressive about them?
One of the reasons for our good collaboration is that both of our agencies look at the bigger context and not just at the quality of our own deliverables. We look at the client’s actual needs on a quarterly or yearly basis and see where a particular campaign fits into everything.
The campaign brief wasn’t followed to the letter because Indexsy advised us on which approaches would and wouldn’t work. They came up with ideas on how to maximize our return on investment, keep everything under control, reach estimations, and make sure everything was relevant to the client. We could have gotten lots of leads, but they may not have been high-quality or a good fit for the company.
Are there any areas they could improve?
The software they use for generating metrics reports doesn’t offer the full picture. It gave us all the numbers we needed, but we sometimes wanted to look at something extra and see, for example, if one of our results had been influenced by another campaign on the client side.