Could you share any statistics, metrics, or other feedback from your work with Incredo?
We engaged them in mid-January, and their internal research took about a month. Then, they started to come up with content that got delivered at the very tail end of February.
The quality of the content is awesome, and I'm able to repurpose it for my 100,000 emails. What used to take me a day or two to generate creative content now actually takes me 15 minutes. All I'm doing is leveraging the blog imagery they've created, which is strong. What that means is that we can now schedule a newsletter every week to 100,000 contacts, linking them to an e-book or a white paper or something like that, which is great.
I would say we were getting 40 visitors per day to the website, which isn't very many. We were converting 3 percent of those. In spite of our less than brilliant website, we were still getting some good inquiries. So far this month, I think we're up to 60 visitors per day, and our conversion rate has gone up to 6.4 percent.
By the time we get to September, we will probably be close to a 10 percent conversion rate, which is what we're aiming for. We're also aiming for 5,000 visitors to our website per month. If we hit those two metrics, then we'll be there, and I'm confident we'll do that.
What distinguishes Incredo from other providers?
We're relatively new to working with Incredo. We engaged them in early January , and it's been an awesome experience. Incredo has executed everything in a very professional way. They've delivered on time and met our expectations.
They use Skype, Trello, and Google Docs, which is a very efficient way of working. Two of those we were already using, but we've copied their best practices with our own customers now, which has been good. They've shown us an incredibly efficient process for sharing documents.
One of my big concerns was that they were Armenian. All I can say is that their written English is better than mine by a mile. Their work ethic and their ability to just power forward are incredible.
They were quite patient with me. My advice to anybody wanting to work with Incredo is to follow their process. But, don't be afraid to challenge them on their thinking and the rationale they come up with. Carefully check the English in their documents but, other than that, there won't be an issue. I can't rate them highly enough.
Is there anything Incredo could have improved or done differently?
Not really, no. Unlike so many others, Incredo does deliver.