What evidence can you share that demonstrates the impact of the engagement?
Since the initial re-platform, we’ve seen an increase in sales, visitors, and average order value (AOV) year over year. The site’s stability has been key for our growth because it allows us to accommodate higher visitor volumes during peak consumer times.
How did Inchoo perform from a project management standpoint?
They organize their company by teams, which lets the teams tackle projects efficiently. After submitting a brief outline for a new page or function, it will be discussed thoroughly before it goes to the design and coding teams. The analytics team will then look over the new functionality before launching, which prevents potential problems. We use Hotjar to check the navigation and GA to monitor performance.
What did you find most impressive about them?
Because we mutually respect and trust each other, we’re able to have open communication about all areas. I know that if I have a concern, Inchoo will liaise until a resolution has been obtained.
The site’s stability is also crucial to our success because it gives us the potential to grow. They’ve supported us on this front, which has helped us to achieve our goals.
Are there any areas they could improve?
I was originally concerned that they may have lacked the facility to handle full 24-hour support, but, in reality, this has not been an issue as Inchoo is highly responsive.
Do you have any advice for potential customers?
Making a website that is constantly evolving requires a partnership between you and the vendor. You can’t just build a website and leave it to stagnate. Technology is forever changing, and a website has to grow with these new challenges.
Furthermore, be honest and realistic with the developers, and listen to their advice. A good developer won’t tell you that they can’t update something without a genuine reason. More often than not, they’ll find innovative ways to implement a feature without risking a site’s stability.