InboundJunction

BACKGROUND

Please describe your company and your position there.

Director of Organic Acquisition for a Workforce Management Solutions Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire InboundJunction?

Prior to engaging with Inbound Junction, our business was only well known within the APAC region. We were looking to increase our visibility through SEO into Europe & The Americas.

What were your goals for this project?

The key goals for our project was to improve SEO rankings, traffic & conversions in Europe & The Americas.

SOLUTION

How did you select InboundJunction?

A colleague of mine had previously worked with Inbound Junction and recommended them. I did some research online which backed up this recommendation and I decided to engage in a 3 month trial of their services. After this trial, we decided to further increase the scope of the work, due to the success we had achieved.

Describe the scope of their work in detail.

We began our partnership with a kick-off call, from which the team at Inbound Junction quizzed me on the goals for my campaign and how I best like to engage an agency for off-site SEO services. From there, they put together a 3 month proposal for my feedback. After a few rounds of back and forth feedback we settled on a 3 month plan that both parties were happy with. This process has been on-going, on a 3 month basis since the project began in March of last year, and I find this to the most effective way to plan this type of campaign.

What was the team composition?

Over the last 18 months, I have worked closely with 3-4 members of the Inbound Junction team and the fact that this team has remained consistent gives me great confidence as I am sure all the team members are well aware of our marketing goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since our project has kicked off, we have seen fantastic growth in our SEO performance in Europe. We often ranked on pages 2-4 for many keywords, and now dominate the top 5 positions. Progress has also been very good in The Us, however the market is more competitive there, so we still have work to do. However, results are always trending up so I am confident we will get there soon!

How effective was the workflow between your team and theirs?

Their project management is straight forward and to the point. They do not waste time for either party. We use Google Sheets to manage our projects and I find this the most suitable tool.

What did you find most impressive about this company?

I've been working with off-site agencies for over a decade now, and what I find unique about Inbound Junction is the type of publications we are able to get featured in. Traditionally, off-site SEO agencies will partner with publications that appear to be authoritative, but in reality do not have as much reach as you would expect.

Are there any areas for improvement?

Nothing comes to mind here!

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a New York-based fintech company that provides crypto native compliance solutions. We help digital asset firms comply with evolving regulations and reduce operational costs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with InboundJunction?

We’ve worked on a few different projects at this point. We relied on them for various PR efforts.

SOLUTION

What was the scope of their involvement?

We initially engaged them for help in announcing our seed-funding round. Later on, they worked on various other press releases. They supported us when we held our first conference, which was keynoted by the commissioner at the Security and Exchange Commission. They assisted us with client announcements and other more general publicity efforts.

The deliverables typically encompassed press coverage. They worked to meet goals regarding securements in high-tier publications. They also finetuned our communications strategy, which involved the creation and distribution of unique content.

What is the team composition?

I usually work with the VP of operations. He was my direct point of contact, but he had a larger team behind him.

How did you come to work with InboundJunction?

As a young startup, we were looking for recommendations for a PR partner. They were recommended to us by different individuals in the digital asset space.

What is the status of this engagement?

We started working together in February 2018, and the partnership is ongoing. We recently started working with them on a retainer.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After our initial collaboration, a few of our stakeholders told me that it was the most impressive coverage they’d seen for a seed-funding announcement. They’ve demonstrated their ability to be meet extremely ambitious goals while being amenable to people who are unfamiliar with the process.

How did InboundJunction perform from a project management standpoint?

Their communication is great, so I haven’t had any issues on this front. If anything, they’re often faster in their delivery than we would expect. They’re personable and a pleasure to work with, as well.

What did you find most impressive about them?

They were more than willing to commit to specific coverage goals. They also follow a paper success model, which I really admire.

Are there any areas they could improve?

This happened only a few times, but there were a few instances where their pricing was a little unclear. It would be helpful if they could clarify their pricing before a contract or proposal is signed off.

Do you have any advice for potential customers?

Be forthcoming. Tell them what you want and be open to listening to their ideas.

BACKGROUND

Please describe your company and your position there.

I've been working with InboundJunction throughout my Marketing management roles at my last 3 companies, including the current ones - all cybersecurity companies. I am the Head of marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire InboundJunction?

Cybersecurity is a crowded market - to stand out among the competition is a very difficult task, both in terms of getting media attention and in driving organic traffic to the website.

What were your goals for this project?

All my work with InboundJunction had the goal of driving quality, organic traffic to the website.

SOLUTION

How did you select this vendor?

I know the InboundJunction team personally for many years, since I started working with them. They are super responsive, professional, creative, and outside the box thinkers. They make the impossible possible. I started working with them in a small scale, and quickly increased it.

Describe the project in detail.

Ongoing work on getting media coverage and article from Tier 1 and Tier 2 publications, and off-site SEO work that drives organic traffic to the website.

What was the team composition?

I mainly work with the founders, and they are great - responsible, available for anything I need, accurate, really great to work with

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we got and still get a lot of organic traffic - and very happy with it. That's why I also recommend IJ for many companies I talk to

How effective was the workflow between your team and theirs?

It's great - simple and straightforward

What did you find most impressive about this company?

Their commitment and creativity to get results.

Are there any areas for improvement?

Nothing I Can think of

BACKGROUND

Introduce your business and what you do there.

We’re a platform for small businesses that provides full-service work such as online scheduling, finance, marketing campaigns, and brand building. Our goal is to make small companies look like million-dollar businesses. I’m the director of global brand marketing, so I manage our brand on a global basis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with InboundJunction?

When I joined the team, I was the first person to be fully dedicated to the brand. I wanted to find a PR agency to help me spread our brand awareness, online presence, and offline reach on an ongoing basis.

SOLUTION

What was the scope of their involvement?

We were looking for a PR agency that could help us with SEO, thought leadership, review platforms, and many aspects of the brand presence. They were also tasked with outreach activities.

What is the team composition?

We work with Itai (COO) and Alon (PR, SEO & Content Marketing Specialist) who functioned as an account manager. 

How did you come to work with InboundJunction?

We’re located in Israel, and my goal was to find a local company that could appeal to a US and global audience. They were one of the few companies that fit those criteria, so I ended up selecting them.

What is the status of this engagement?

We started in January 2020, and our teams are still collaborating.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There’s always a learning curve during which a partner is figuring out the best audience markets and becoming more closely involved in what we do as a company. However, we’re seeing improvements in brand awareness and search results. They were able to leverage a strong story about funding for us, which created a peak in engagements.  

How did InboundJunction perform from a project management standpoint?

We have a weekly call to keep them updated on everything that’s happening within the company. My hope is that with more information, they’re better able to tell the story. A day doesn’t go by without us speaking. They feel like part of the team in that way, always present and available to our team.  

What did you find most impressive about them?

They provide a great variety and range of services, which opened new doors for us. 

Are there any areas they could improve?

We’re in this learning curve together, and they’ve done a great job of getting and understanding of our space, environment, and industry. 

Do you have any advice for potential customers?

View them as a part of your team, making sure they’re exposed to everything. That way, they’ll be able to find good stories within your operations. The more you share, the better results you’ll see.

BACKGROUND

Please describe your company and your position there.

I work as an influencer and have an online presence in the lifestyle, fashion and self improvement field.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire InboundJunction?

I was looking for a company that would help my online presence grow and be found. IJ helped with my SEO and online presence.

What were your goals for this project?

Grow my influence and be found more easily online

SOLUTION

How did you select this vendor?

I did a lot of research prior to selecting IJ. Once I found them I got in touch and was sold on their professionalism and high care end client care

Describe the project in detail.

I hired IJ to help my brand rate higher on Google

What was the team composition?

I was dealing with an account manager and if I needed more help and a better breakdown the CEO was always available to talk and go over my needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, so far IJ has been doing an incredible job on my brand and I am very happy with the my current SEO standings

How effective was the workflow between your team and theirs?

They have a flawless, clear communication style.

What did you find most impressive about this company?

They never made excuses. If mistakes were made they would immediately fix them and explain what the next steps are.

Are there any areas for improvement?

As of right now I do not see anything that needs explicit improvement

BACKGROUND

Please describe your company and your position there.

We are an early-stage software company. I run the marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire InboundJunction?

We recently launched from stealth and inbound junction took part in the launch project via social media promotion.

What were your goals for this project?

The goal was to gain exposure for our launch.

SOLUTION

How did you select InboundJunction?

I’ve worked with Inbound Junction previously and they always deliver big time and do so professionally and effectively. They simply get it!

Describe the scope of their work in detail.

Promotion via influencers on social media.

What was the team composition?

Account team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were great and we got a ton of exposure as a result.

How effective was the workflow between your team and theirs?

Super effective. Quick and efficient execution with little needed from our end.

What did you find most impressive about this company?

Their professionalism and understanding of the project are outstanding.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

Sales analytics and productivity. CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire InboundJunction, and what were your goals?

SEO.

SOLUTION

How did you select InboundJunction and what were the deciding factors?

They promised results-based pricing. Friendly customer service.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Online PR.

How many people from the vendor's team worked with you, and what were their positions?

1, client manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Better search engine rankings.

Describe their project management style, including communication tools and timelines.

They're friendly and communicative via email.

What did you find most impressive or unique about this company?

Results!

Are there any areas for improvement or something they could have done differently?

N/A.

BACKGROUND

I'm the marketing team leader for a cybersecurity startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire InboundJunction?

Increase our cybersecurity company digital presence for SEO and PR purposes within a a very competitive industry. 

SOLUTION

Describe the scope of their work in detail.

InboundJunction initiated and published promotional content on top tier publications. 

In addition, increased the virality of cybersecurity studies and created partneships with industry leading reporters.  

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely happy with InboundJunction results. The brand increased his authority in the industry. 

What did you find most impressive about this company?

The team is accountable, motivationed and agile.

BACKGROUND

Please describe your company and your position there.

Digital Marketing Manager at Cymulate

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire InboundJunction?

We hired InboundJunction to help us develop our SEO strategy and support us ongoing.

What were your goals for this project?

Better results! Helping people interested in our space find our product.

SOLUTION

How did you select InboundJunction?

They came highly recommended.

Describe the scope of their work in detail.

They are responsible for some aspects of our SEO.

What was the team composition?

I've worked closely with the CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we have achieved some goals.

How effective was the workflow between your team and theirs?

Almost perfect. The CEO is quite busy, but makes sure to communicate when needed.

What did you find most impressive about this company?

Their knowledge in all subjects marketing impressed us the most.

Are there any areas for improvement?

Reporting and tracking.